Conversion Dashboard & Monitoring

Manage and monitor all conversion activities from a centralized dashboard. This page helps you verify that tracking is running smoothly and fix synchronization issues with ad platforms.

Configuration Info

Want to configure trigger points, event mapping, or value types? Please read the Conversion Settings guide.

Dashboard Overview

Access this dashboard via the Conversions sidebar menu. Here you can view the health of your tracking pipeline in real-time.

Status Metrics

The dashboard displays 4 key metrics at the top:

Events Sent: Total conversion events successfully detected by Konektor.
Pending: Events that are still in queued, pending, or sending states.
Synced: A summary of events that already reached the platform. In Sync Logs, the detailed status usually appears as accepted or partial_failure.
Failed: A summary of events that failed to send. skipped still appears in Sync Logs because the event was intentionally not sent.

Monitoring Events

The All Events tab displays a complete list of conversions that have occurred.

Understanding the Table Columns

Customer: Lead identity (Name, Email, Phone) and Unique Code.
Event: Name of the event that occurred (see full list below).
Value: Monetary value of the conversion.
Platform Status: Status indicator for sending to each platform.

Supported Meta Standard Events

Konektor supports all Meta Pixel Standard Events:

Event	Description
Core Conversion
`Purchase`	Purchase completed
`Lead`	Sign up completed
`Contact`	Contact initiated (WhatsApp, phone, etc)
`CompleteRegistration`	Registration form completed
Shopping Events
`AddPaymentInfo`	Payment info added in checkout
`AddToCart`	Product added to cart
`AddToWishlist`	Product added to wishlist
`InitiateCheckout`	Started checkout process
`ViewContent`	Viewed a page/product
`Search`	Performed a search
Subscription Events
`StartTrial`	Started free trial
`Subscribe`	Subscribed to paid service
Service Events
`Schedule`	Booked appointment
`FindLocation`	Searched for store location
`SubmitApplication`	Submitted application
`CustomizeProduct`	Customized a product
`Donate`	Made a donation

Status Indicators

Each platform (Meta, Google, TikTok, LinkedIn) has a colored indicator:

● Green: Synced (Successfully sent)
● Yellow: Pending/Sending (In process)
● Red: Failed (Failed, check logs)

Troubleshooting & Sync Logs

How to read the detailed statuses

The summary cards above still use simple labels like Pending, Synced, and Failed. In Sync Logs, you will see more detailed statuses:

queued: the event already entered the queue.
sending: the event is being processed.
accepted: the platform accepted the payload.
partial_failure: the platform accepted the request, but some data was rejected or returned warnings.
failed: the request failed before the platform accepted it.
skipped: Konektor intentionally did not send the event because the data, consent, or configuration was not sufficient.

If you see a red indicator (Failed) or suspect missing data, use the Sync Logs tab.

This tab provides technical details for each sending attempt:

Open "Sync Logs" Tab: Click the second tab next to "All Events".
Find Errors: Look at the "Status" column and hover over the ℹ️ icon in the "Attempts" column to view detailed error messages from the platform.
Resend Event: If the error is temporary (timeout or server busy), click the Resend button (retry icon) on the right to try sending again.

If the status is "Skipped", it usually means the event did not meet the requirements to be sent to that platform (e.g., missing parameter data for Google Ads).If the error shows "Missing Page ID Or WhatsApp Business account ID", it means the lead came through a Click-to-WhatsApp (CTWA) ad but the WhatsApp Business Account ID has not been filled in your Meta pixel configuration. See the CTWA Setup in Meta CAPI guide.

Manual Conversion Triggering

Sometimes you need to trigger a conversion manually, for example for offline orders or data correction.

Go to the Leads menu.
Select the Lead you want to convert.
Click the Trigger Conversion button.
Select the event type and conversion value.

The new conversion status will automatically appear on the Conversions dashboard and start processing to connected ad platforms.

Trigger via API

You can also trigger conversions programmatically (e.g., from external CRM or POS systems) by updating lead status and value using their Phone Number.

Please refer to the full guide in API Reference: Offline Conversions.

Next Steps

Need More Help?

Our team is ready to help you maximize ad tracking and business attribution.

Email Supportsupport@konektor.id

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