Meta audiences from leads

Meta audiences send your list of leads to Meta. Konektor creates the audience in your ad account and updates it on a schedule.

You can use the audience for three things:

• show ads to specific leads,
• make a lookalike from your customers,
• keep buyers out of ads for new customers.

Open Tracking & Ads > Meta audiences.

What you need

• A Meta ad account that is connected in Integrations.
• The Pro or Enterprise plan.
• The Owner role. Only the owner can create, pause, or delete a sync. Other members see the status only.
• One statement from the owner. The statement confirms that your business has the right to use customer contact data for advertising.
• Acceptance of the Meta Custom Audience terms in the ad account. Only an admin of that ad account can accept them.

Accept the terms in Meta

If the ad account did not accept the terms, the page shows Accept the audience terms in Meta.

1. Select Open the Meta terms page.
2. Ask an admin of the ad account to accept the terms.
3. Come back to this page.
4. Select Check again.

Waiting syncs continue after the terms are accepted.

Create a sync

1. Open Meta audiences.
2. The first time, read the statement. Select I confirm the statement above, then select Agree and continue.
3. Enter the Sync name. This name shows in Ads Manager. Do not use a customer name, number, or email.
4. Choose the Ad account.
5. Choose the leads to send in Leads to send.
6. Choose the schedule in Sync every: 6, 12, or 24 hours.
7. Read the estimate of leads below the filters.
8. Select Create sync.

The audience shows in Meta in a few minutes.

Lead filters

Leave a filter empty to skip it.

The estimate below the filters shows how many leads match. It also shows how many of them have an email or a number.

Data that Konektor sends

• Konektor sends emails and phone numbers in a protected form. Meta does not receive the real email or number.
• Konektor never sends leads that refused consent.
• One workspace can have up to 20 syncs.
• One segment can hold up to 200,000 leads.

Read the sync status

Each sync shows its type, its status, the Last sync time, and the number of contacts Sent.

Estimated match in Meta comes from Meta. For a small list, Meta shows fewer than 1,000 people. A change in Meta can take up to 24 hours.

Select Sync now to run a sync outside the schedule. You can use it one time each hour.

Keep buyers out of ads

Konektor creates the Buyers audience automatically with the first sync in an ad account. Konektor refreshes it every 3 hours.

You can use it in two ways:

• New ads made in Konektor: select Exclude buyers when you create the ad.
• Existing ad sets: open the Keep buyers out of ads section, select Check ad sets, then select Exclude buyers in this ad set on each ad set.

The cost of the ads can change after you exclude buyers.

Make a lookalike

A lookalike asks Meta to find people who are similar to a source audience.

1. Open the Lookalike from customers section.
2. Choose the Source audience.
3. Choose the Country.
4. Choose the Size from 1 to 10%.
5. Select Create lookalike.

Lookalike rules:

• The source audience must already have sent at least 100 contacts.
• One source can have up to 5 lookalikes.
• Meta needs a few hours, and up to 3 days, to prepare it.

Pause or delete a sync

When you disconnect Meta Ads, Konektor also deletes the audiences and lookalikes from the ad account.

If Konektor cannot delete an audience, the sync status changes to Needs manual delete. The page gives the name of the audience that you must delete in Ads Manager.

Common problems

Through the API and MCP

An AI agent can do the same work: count leads, create a sync, make a lookalike, and send a sync now. It uses the same rules as this page. Only the owner can do it, the plan must be Pro or Enterprise, and you must accept the statement here first. The agent asks you before it creates anything. See MCP Konektor.id.

Related links

• Ad Spend
• Ads Manager
• Leads