Conversion Settings Configuration

The Conversion Settings page allows you to control how Konektor reports events/conversions back to ad platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads) when a Lead status changes.

This feature is very powerful for optimizing ads based on real results (Purchase/Closing) rather than just WA button clicks.

1. Event Mapping

Konektor uses Target Status logic to report conversions. The system no longer relies on "status changes" (e.g., A to B), but instead looks at the Final Status of the Lead.

This means as soon as a Lead reaches a specific status (whether upon initial entry or during an update), Konektor will send the corresponding event for that status to the ad platforms.

Default Mapping (Type: Sales)

The following is the standard mapping used by the system based on Lead Status:

Lead Status	Meta Event	Google (GA4) Event	TikTok Event	LinkedIn Event
`pageview`	PageView	`page_view`	ViewContent	PAGE_VIEW
`new`	AddToCart	`generate_lead`	ViewContent	PAGE_VIEW
`contacted`	Contact	`working_lead`	Contact	CONTACT
`responded`	Lead	`working_lead`	Lead	LEAD
`qualified`	Lead	`qualify_lead`	Lead	QUALIFIED_LEAD
`hot`	SubmitApplication	`working_lead`	SubmitApplication	QUALIFIED_LEAD
`proposal`	InitiateCheckout	`working_lead`	InitiateCheckout	REQUEST_QUOTE
`negotiation`	AddPaymentInfo	`working_lead`	AddPaymentInfo	REQUEST_QUOTE
`invoice`	AddPaymentInfo	`add_payment_info`	AddPaymentInfo	REQUEST_QUOTE
`won`	Purchase	`purchase`	Purchase	PURCHASE
`lost`	Archive	`close_unconvert_lead`	ViewContent	Archive

pageview (Visitor): Used when the tracker (track.min.js) detects an initial visit. This status triggers the PageView event (if enabled/mapped).
new (Lead): Used when a visitor takes a real action (like clicking a WhatsApp Rotator). This status will send the first conversion (usually ViewContent or Contact).

Note

Events are only sent once per event category (e.g., a Purchase event is only sent once even if the status is updated multiple times to won).

Google Ads: GA4 vs Ads API

Konektor supports two Google reporting paths:

GA4: Events go to GA4 and you import them into Google Ads.
Ads API: Events go directly to Google Ads through Direct Google Ads API (Advanced) using an Action ID.

If you use Ads API, the system uses the default Action ID from the Google Pixel first. In Conversion Settings, you only need to fill a per-status Action ID override when you want to replace the Action ID for a specific status. GA4 mapping still lives in the Google (GA4) column.

Conversion Label is only used for online tags (e.g., GTM). Ads API mode does not use Conversion Label.

Recommendation: use Ads API for bidding optimization and GA4 for additional analytics.

Official references:

How to find Action ID (Direct Google Ads API)

Use these steps when you use Ads API and need Action ID.

Open Google Ads → Goals → Conversions.
Click the Conversion Action you want to use.
On the details page, look at the URL in your browser.
Find the parameter ctId=123456789. The number after ctId is the Action ID.

The Action ID comes from ctId in the conversion action details URL. It is not the Conversion ID and not the Conversion Label shown in Tag setup.

How to find Conversion ID and Conversion Label (Google Ads)

Use these steps when you install online tags (GTM or gtag) and need Conversion ID and Conversion Label.

Open Google Ads → Goals → Conversions.
Click the Conversion Action you want to use.
Go to Tag setup.
Choose Tag Manager (or your preferred installation method).
Copy the Conversion ID and Conversion Label shown there.

Official Google doc:

Google Ads conversions (Tag Manager)

Example:

Conversion ID: 1234567890
Conversion Label: AbCdEfGhIjKlMnOpQrSt

If you use Direct Google Ads API (Advanced), the system uses an Action ID. You can use one default Action ID in the Google Pixel, then add per-status overrides only when needed. Conversion Label is only required for online tags.

Custom Event Names

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You can change the standard event names above (e.g., change Purchase to Closing) via the Conversion Settings > Custom Event Mapping menu.

If you want to stop sending events for a specific status, select the dont_send option in the custom mapping dropdown. The system will skip processing for that event.

When the Action ID override field appears

The Google Ads (Action ID) field in Conversion Settings only appears when the Google Pixel is active in Ads API mode. If the Google Pixel is still using GA4 mode, the Action ID override field stays hidden.

2. Platform Standard Events

Meta Pixel Standard Events

When creating custom mappings, you can choose from all Meta Pixel Standard Events:

Event	Description	Use Case
Core Conversion
`Purchase`	Purchase completed	Final checkout/payment
`Lead`	Sign up completed	Form submissions
`Contact`	Contact initiated	WhatsApp, phone, chat
`CompleteRegistration`	Registration completed	Account creation
Shopping Events
`AddPaymentInfo`	Payment info added	Pre-checkout step
`AddToCart`	Added to cart	Product interest
`AddToWishlist`	Added to wishlist	Product interest
`InitiateCheckout`	Started checkout	Checkout intent
`ViewContent`	Viewed page/product	Product views
`Search`	Performed search	Search queries
Subscription Events
`StartTrial`	Started free trial	Trial signups
`Subscribe`	Subscribed to service	Subscription conversions
Service Events
`Schedule`	Booked appointment	Appointment booking
`FindLocation`	Searched for location	Store locator
`SubmitApplication`	Submitted application	Applications
`CustomizeProduct`	Customized product	Product customization
`Donate`	Made donation	Donations

Google Analytics 4 (GA4) Recommended Events

Konektor supports all GA4 Recommended Events. GA4 events use lowercase with underscores format:

Event	Description	Use Case
Lead Lifecycle Events
`generate_lead`	Lead generated	Form submission, first contact
`qualify_lead`	Lead qualified	Lead scoring threshold
`working_lead`	Lead being worked	Follow-up in progress
`close_convert_lead`	Lead successfully closed	Deal won
`close_unconvert_lead`	Lead did not close	Deal lost
`disqualify_lead`	Lead disqualified	Not qualified
E-commerce Shopping
`purchase`	Purchase completed	Transaction completed
`add_to_cart`	Added to cart	Product interest
`add_to_wishlist`	Added to wishlist	Product interest
`remove_from_cart`	Removed from cart	Cart abandonment
`view_cart`	Viewed cart	Cart review
`view_item`	Viewed product	Product page view
`view_item_list`	Viewed product list	Category page
`select_item`	Selected product	Product selection
`begin_checkout`	Started checkout	Checkout started
`add_payment_info`	Payment info added	Payment step
`add_shipping_info`	Shipping info added	Shipping step
`search`	Performed search	Search queries
`refund`	Refund processed	Refund processed
Promotion Events
`view_promotion`	Viewed promotion	Banner views
`select_promotion`	Selected promotion	Banner clicks
Account Events
`login`	User logged in	Login events
`sign_up`	User signed up	Registration
Engagement Events
`share`	Content shared	Social sharing
`select_content`	Content selected	Content engagement

GA4 Event Format

Note that GA4 uses lowercase with underscores format (e.g., generate_lead, add_to_cart), unlike Meta which uses PascalCase (e.g., Lead, AddToCart).

TikTok Events API Standard Events

Konektor supports all TikTok Events API Standard Events. TikTok Events use PascalCase format:

Event	Description	Use Case
E-commerce Events
`Purchase`	Payment completed	Transaction completed
`AddToCart`	Added to cart	Product interest
`AddToWishlist`	Added to wishlist	Product interest
`InitiateCheckout`	Checkout started	Checkout started
`AddPaymentInfo`	Payment info added	Payment step
`ViewContent`	Page viewed	Page/product view
`Search`	Search performed	Search queries
Lead & Form Events
`Lead`	Form submitted	Form submissions
`Contact`	Contact occurred	WhatsApp, phone, chat
`CompleteRegistration`	Registration completed	Account creation
`SubmitApplication`	Application submitted	Applications
`ApplicationApproval`	Application approved	Approval flows
Subscription Events
`StartTrial`	Trial started	Trial signups
`Subscribe`	Subscription made	Subscriptions
Service Events
`Schedule`	Appointment booked	Appointments
`FindLocation`	Location searched	Store locator
`CustomizeProduct`	Product customized	Product config
`Download`	Download clicked	App downloads

TikTok uses PascalCase format like Meta (e.g., Purchase, AddToCart). Make sure to use the exact event names as they are case-sensitive.

LinkedIn Conversions API Events

Konektor supports all LinkedIn Conversion Categories. LinkedIn uses UPPERCASE format:

Event	Description	Objective
Conversion Events
`PURCHASE`	Transaction completed	Conversion
`ADD_TO_CART`	Added to cart	Conversion
`START_CHECKOUT`	Started checkout	Conversion
`SIGN_UP`	Account created	Conversion
`INSTALL`	App installed	Conversion
Lead Events
`LEAD`	Form submitted	Lead Gen
`CONTACT`	Contact occurred	Lead
`BOOK_APPOINTMENT`	Scheduled meeting	Lead
`REQUEST_DEMO`	Demo requested	Lead
`DOWNLOAD`	File downloaded	Lead
Consideration Events
`VIEW_CONTENT`	Page viewed	Consideration
`KEY_PAGE_VIEW`	Key page viewed (pricing)	Consideration
`SEARCH`	Search performed	Consideration
`SUBSCRIBE`	Subscribed	Consideration
`SAVE`	Saved for later	Consideration
Other
`OTHER`	Custom event	Varies

LinkedIn Conversion ID

Each conversion category in LinkedIn requires a unique Conversion ID created in Campaign Manager. One ID cannot be used for two different purposes.

3. Conversion Strategy (Strict vs Send All)

Konektor provides flexibility in how you send conversion data. You can choose this strategy in the Settings > Conversion menu.

Option 1: Strict Mode (Default)

To maintain your ad algorithm data quality and prevent organic data from mixing with ad data.

Note

Read the full comparison between strategies in the Conversion Strategy Guide.

How it Works: Conversion events are only sent when the minimum platform-specific data is available.
Google GA4: Requires ga_client_id when the event is sent. Click IDs such as gclid, wbraid, or gbraid still matter for attribution, but they do not replace ga_client_id in this mode.
Google Ads API: Can use gclid, wbraid, gbraid, or sufficient hashed identifiers for direct upload.
"Skipped" Status: If the minimum data is missing, the system records a skipped status in the sync logs.
Benefits: 100% attribution accuracy (Clean ROI). Ad platforms only receive data from actual ad clicks.

Option 2: Send All Events

To maximize data signals for the ad algorithm (AI Learning).

How it Works: Sends all qualifying conversion events, regardless of whether a Click ID exists.
Matching: Platforms will use hashed personal data (Email/Phone) to match users (Advanced Matching).
Benefits: Helps ad algorithms learn faster and capture Cross-Device conversions.

Go to Settings > Conversion, then select an option in the Conversion Strategy section.

Detailed statuses in Sync Logs

No matter which strategy you use, Sync Logs still uses the same detailed statuses:

accepted: the platform accepted the payload.
partial_failure: the request was accepted, but some data was rejected or returned warnings.
failed: the request failed before the platform accepted it.
skipped: the event was intentionally not sent because the minimum data, consent, or configuration was not sufficient.

4. Value Settings

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Konektor allows you to send monetary value (revenue) to ad platforms to calculate ROAS (Return on Ad Spend) accurately.

Estimated Value: The estimated value when the lead first enters.
Actual Value: The real transaction value (e.g., the final deal value).
Fixed Value: A fixed value for every conversion (e.g., IDR 10,000 per lead).

You can enable an automatic popup that asks the CS to input the deal value when changing a lead status to a specific status (e.g., won or invoice). Enable trigger statuses via the Modal Trigger Statuses field.

5. Supported Platforms

Konektor supports modern server-side integrations for:

Meta Ads: Via Conversions API (CAPI).
Google Ads: Via Enhanced Conversions.
TikTok Ads: Via Events API.
LinkedIn Ads: Via Conversions API.

Ensure you have completed the necessary configuration in the Pixels menu.

Need More Help?

Our team is ready to help you maximize ad tracking and business attribution.

Email Supportsupport@konektor.id

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