What is Konektor and how does it work?

Konektor connects ad Click IDs (fbclid, gclid, ttclid) with leads and conversions. After you configure the tracking code and platform credentials, Konektor can send eligible events through the ad platform API.

What are LPWA and CTWA?

LPWA (Landing Page to WhatsApp) sends people from an ad to a landing page first, then into a WhatsApp chat. CTWA (Click-to-WhatsApp) is a Meta ad that opens a WhatsApp chat directly, with no landing page. Konektor tracks both to closing.

How does Konektor link a WhatsApp chat to an ad click in LPWA?

When a person taps the WhatsApp button, Konektor adds a visitor code, such as [K-7XQ2M], to the opening message. When the chat reaches your connected number, Konektor matches that code to the ad click that the tracking code saved on your landing page.

Can Konektor track Click-to-WhatsApp (CTWA) ads?

Yes. Meta adds an ad click ID to the first message from a CTWA ad. Konektor reads it on WhatsApp channels that support it, creates a lead with the source Ads, then sends conversion events to the Meta account you connect. Connect your WhatsApp Business Account and its CTWA dataset so these events go out as business messaging events. Without that connection, they go out as regular chat events.

Which ad platforms are supported?

Konektor fully supports server-side integration for Meta Ads (Facebook & Instagram), Google Ads (Offline Conversions), TikTok Ads, LinkedIn Ads, and ChatGPT Ads. We also integrate with Google Analytics 4 (GA4) for comprehensive reporting.

How long does setup take?

Basic setup means copying the tracking code, installing it on your website, then opening the site to verify the first event. The time required depends on your website platform and access. Ad platform and Official WhatsApp integrations require extra steps.

Is customer data safe?

Konektor hashes email addresses and phone numbers with SHA-256 before it sends them to ad platforms, in the format that Meta, Google, and TikTok require. Konektor stores lead phone numbers and names encrypted.

What about iOS 14+ restrictions?

Server-side tracking reduces reliance on browser scripts, but it must still follow consent requirements, platform policies, and device restrictions. Attribution depends on the Click ID and other valid data available.

Can it integrate with WhatsApp?

Yes. Use WhatsApp Links (Rotator) to direct chats to team numbers without QR, or connect your number through Kapso or another WhatsApp provider for a team inbox. Matching and conversion delivery work after tracking and the ad platform are configured.

Yes. Each ad platform sets its own time limit for accepting a conversion from a click. Konektor keeps the latest Click ID on each lead and sends it with the event when the lead status changes. Update the lead status soon after a sale closes, so the conversion is not late.

Is there a free trial?

Yes. New accounts receive a 14-day trial without a credit card, counted from the first data that reaches the workspace. Trial limits include 1 workspace, up to 3 members, 3 rotators, 500 leads per day, and no partner integrations. You can choose a paid plan after testing the core flow.

Which payment methods do you accept?

For Rupiah payments, you can use QRIS, a virtual account (BCA, Mandiri, BRI, BNI, BSI, Permata, CIMB Niaga, Danamon, OCBC, Muamalat, and other banks), a digital wallet (OVO, DANA, ShopeePay), or a retail store (Alfamart, Indomaret, Alfamidi). For card payments in USD, you can use a Visa or Mastercard credit or debit card, Apple Pay, or Google Pay. Card payments are billed in US dollars and renew automatically. Konektor does not accept cryptocurrency or stablecoins.

Does pageview count as a lead?

No, pageviews are not counted towards your daily lead limit. Only conversions (WA clicks, form submissions) are counted.

NewNow available in Claude

Konektor.id: Stop wasting ad spend.
Track to closing.

Konektor.id is an ad conversion tracking platform for businesses that close sales on WhatsApp, through LPWA and CTWA ad flows. It captures the from your ads, then sends to Meta, Google Ads, TikTok, LinkedIn, and ChatGPT Ads when a lead status changes.

Start 14-day free trial →

Manage leads and follow-ups in one workspace.

An illustration of the Konektor dashboard: leads, purchases, conversion value, ROAS, the funnel from ad click to purchase, LPWA and CTWA lead sources, and conversions sent to Meta, Google, and TikTok. — *Sample data. ROAS differs in each type of business.

Connected to

Meta CAPI

GA4

TikTok Events

LinkedIn Conversions

ChatGPT Ads

WhatsApp Cloud

From ad source to follow-up

Connect lead sources, record sales progress, and send conversion events from one workspace.

Identify lead sources

Record lead sources from WhatsApp links, forms, and Click-to-WhatsApp ads.

Track follow-ups

Assign leads to your team and update their status as sales progress.

Connect conversion data

Send conversion events to the ad platforms you connect, according to the rules you configure.

Delivery depends on your integration settings and each platform’s requirements.

THE PROBLEM

Ads running, chats coming in, but data gets lost along the way.

Ad platforms lose track the moment a prospect clicks WhatsApp. Without conversion data flowing back, algorithms can't learn — and your budget keeps leaking to the wrong audience.

HOW IT WORKS

Two ad paths into WhatsApp. Konektor tracks both.

LPWA

Landing Page to WhatsApp

LPWA (Landing Page to WhatsApp) is an ad flow that sends people to a landing page first, then into a WhatsApp chat through a button on that page.

1Ad clickMeta · Google · TikTok · LinkedIn · ChatGPT Ads
2Landing pageClick ID + UTM saved
3WhatsApp buttonCode [K-7XQ2M] in the message
4Chat arrivesLinked to its click
5Conversion sentOn every lead status change

See every step

A person clicks an ad on Meta, Google, TikTok, LinkedIn, or ChatGPT Ads and opens your landing page.
The Konektor tracking code saves the Click ID and UTM parameters from that click.
When the person taps the WhatsApp button, Konektor adds a visitor code, such as [K-7XQ2M], to the opening message.
The chat reaches a WhatsApp number connected to Konektor. The code links the chat to its ad click.
Each time the lead status changes, for example to Purchase, Konektor sends a conversion event to the ad platforms you connect.

What is LPWA? →

CTWA

Click-to-WhatsApp

CTWA (Click-to-WhatsApp) is a Meta ad on Facebook or Instagram that opens a WhatsApp chat directly, with no landing page.

1Meta ad clickFacebook · Instagram
2Chat opensNo landing page
3ctwa_clid readWith source_type: ad and the ad source_id
4Lead createdSource: Ads
5Conversion sentTo Meta, on every status change

Connect your WhatsApp Business Account (WABA) and its CTWA dataset in Konektor so Meta receives these as business messaging events. Without that connection, Konektor sends them as regular chat events through the Meta Conversions API.

See every step

A person clicks the ad, and a WhatsApp chat opens directly.
The first message from the ad carries an ad click ID from Meta.
Konektor reads that ID on WhatsApp channels that support it, then creates a lead with the source Ads.
Once Meta is connected, Konektor sends a conversion event when the lead arrives and each time its status changes.

CTWA tracking guide →

Features

Everything you need to chase the right audience.

Auto Custom Audiences

Build audiences from real closing data, not just clicks. Platforms get high-intent signals.

Accurate Lookalikes

Seed from real buyers, not visitors. Lookalikes become sharper and more relevant.

MoF & BoF Retargeting

Tag leads who chatted but didn't close. Retarget them across all platforms.

Multi-platform CAPI

One integration for Meta, Google, TikTok, LinkedIn, and ChatGPT Ads. Server-side, anti-adblock, privacy-safe.

WhatsApp Matching

Auto-match WhatsApp leads to ad click IDs. No forms, no manual entry.

Lead Scoring

Auto-score based on source, behavior, and funnel stage. Prioritize your best leads.

MCP & Agent API

Connect AI agents directly to your Konektor data.

On Starter plans and above, manage leads, read analytics, check conversions, and view plan limits through 16 structured tools without exposing another workspace.

Input and output schemas for every tool
Scope-based API keys locked to one workspace
Read-only billing and plan limits

Read the MCP documentation

New · Available in Claude

Ask your Konektor data straight from Claude

Connect Konektor to Claude in a minute. Then ask in plain language. Claude reads the leads, Inbox, rules, and tracking of your workspace, and answers with numbers.

Pull lead dataThe newest leads, their status, source, and campaign.
Audit the InboxUnreplied chats and who has waited longest.
Create WhatsApp rulesA new rule stays off until you agree.
Check tracking and conversionsWebsite events and conversions sent to your ads.

How to connect Open in Claude

Integrations

Keep the tools you already use

Konektor tracks ads through to closing, then sends lead data to the CRM and inbox you already use.

Qontak
Qiscus
Pancake
Halo AI
kirim.chat
Kirimdev
Kapso
Repliz

Your CRM is not on the list? Send lead data through webhooks and the API. See how to integrate

Pricing

Transparent Pricing, No Hidden Fees

New accounts get a 14-day trial, counted from the first data that arrives, with trial-specific limits. Then choose the plan that fits your business.

Starter

For businesses starting with ad tracking

Rp199.000/month

Start the 14-day trial

14-day trial. No payment details.

New leads per day500

WhatsApp numbers you can connect2

WhatsApp rotator links3

Team members5

Pixels for each ad platform3

More limits (9)

Workspaces you can createUnlimited

WhatsApp numbers you can save3

WhatsApp automation rules20

Pixels running at the same time1

Your own domains1

Connections to other apps5

Lead history kept360 days

Activity history kept90 days

Email Support

Pro

For businesses scaling their ads

Rp499.000/month

Start the 14-day trial

14-day trial. No payment details.

New leads per day5.000

WhatsApp numbers you can connect5

WhatsApp rotator links7

Team members10

Pixels for each ad platform10

More limits (10)

Workspaces you can createUnlimited

WhatsApp numbers you can save10

WhatsApp automation rules50

Pixels running at the same time1

Your own domains5

Connections to other apps15

Lead history kept720 days

Activity history kept180 days

Priority Email Support
Connection for your own apps

Enterprise

For businesses with high traffic volume

Rp1.999.000/month

Start the 14-day trial

14-day trial. No payment details.

New leads per day50.000

WhatsApp numbers you can connect10

WhatsApp rotator links50

Team members30

Pixels for each ad platform50

More limits (10)

Workspaces you can createUnlimited

WhatsApp numbers you can save100

WhatsApp automation rules200

Pixels running at the same time1

Your own domains20

Connections to other apps50

Lead history kept1.400 days

Activity history kept720 days

Dedicated support with a guaranteed response time
Connection for your own apps

Payment methods

Rupiah

QR code
Virtual account
Digital wallet
Retail store

Card (USD)

Card
Digital wallet

Billed in US dollars and renewed automatically. Apple Pay and Google Pay appear based on your device.

Have questions about pricing? See FAQ

Want it done for you? See the Implementation Service

FAQ

Frequently Asked Questions

Still have unanswered questions? Our team is ready to help you.

TECHNICAL DETAILS

How Konektor handles LPWA and CTWA

Konektor is an ad conversion tracking platform for businesses that close sales on WhatsApp. This summary explains the click identifiers Konektor reads, how it matches a chat to an ad click, and the events it sends to ad platforms.

Technical comparison of LPWA and CTWA in Konektor
Aspect	LPWA	CTWA
Click path	Ad → landing page → WhatsApp chat	Meta ad → WhatsApp chat
Click identifiers	fbclid plus the _fbc and _fbp cookies (Meta); gclid, wbraid, and gbraid (Google Ads); ttclid and _ttp (TikTok); li_fat_id (LinkedIn); the ChatGPT Ads click ID; UTM parameters	ctwa_clid in the first message from the ad
Where Konektor reads them	The tracking code on the landing page, Konektor WhatsApp links, and Konektor lead forms	The first message on a connected WhatsApp number, on channels that support it
How the chat is matched to the click	A visitor code, such as [K-7XQ2M], in the opening message	The ctwa_clid in the first message. The lead starts with the source Ads
Where events go	Meta Conversions API, Google Ads (offline conversions with gclid, wbraid, or gbraid), GA4 Measurement Protocol, TikTok Events API, LinkedIn Conversions API, and ChatGPT Ads Conversions API	Meta Conversions API
Meta action_source	website	business_messaging with messaging_channel whatsapp, sent to the CTWA dataset of your WABA. Without a WABA and CTWA dataset connection: chat
When events are sent	When the lead status changes, as your event map sets	When the lead arrives, then each time the lead status changes

Protocol terms (12)

fbclid, fbc: The Meta click ID. The tracking code reads it from the URL or from the _fbc cookie. Konektor sends it as fbc on website and chat events.
_fbp, fbp: The Meta browser ID from the _fbp cookie. Konektor sends it as fbp.
gclid, wbraid, gbraid: Google Ads click IDs. Konektor sends them as offline click conversions through the Google Ads API.
_ga (client ID): The GA4 client ID from the _ga cookie. The GA4 Measurement Protocol needs this ID.
ttclid, _ttp: The TikTok click ID and browser ID. Konektor sends both to the TikTok Events API.
li_fat_id: The LinkedIn click ID. Konektor sends it to the LinkedIn Conversions API.
ctwa_clid: The Meta click ID for Click-to-WhatsApp ads. It arrives with the first message. Konektor sends it to Meta unhashed, as the Meta format requires.
action_source: The parameter that tells Meta where an event comes from: website, chat, or business_messaging.
messaging_channel: Set to whatsapp, and sent only with business_messaging events.
WABA, CTWA dataset: The WhatsApp Business Account and the Meta dataset for WhatsApp events. Connect both in Konektor so CTWA events go out as business_messaging.
event_id: A unique ID for each event on each platform. A resend uses the same ID.
SHA-256: Konektor hashes email addresses and phone numbers with SHA-256 before it sends them, in the format that ad platforms require.

Related guides

Ready to Stop Losing Money and Start Accurate Tracking?

Track your ads to closing on WhatsApp with Konektor.

Start Free Trial →

No credit card required

Step-by-step setup guides

Cancel anytime

Konektor.id: Stop wasting ad spend.Track to closing.

From ad source to follow-up

Identify lead sources

Track follow-ups

Connect conversion data

Ads running, chats coming in, but data gets lost along the way.

Two ad paths into WhatsApp. Konektor tracks both.

Everything you need to chase the right audience.

Auto Custom Audiences

Accurate Lookalikes

MoF & BoF Retargeting

Multi-platform CAPI

WhatsApp Matching

Lead Scoring

Connect AI agents directly to your Konektor data.

Ask your Konektor data straight from Claude

Keep the tools you already use

Transparent Pricing, No Hidden Fees

Starter

Pro

Enterprise

Payment methods

Frequently Asked Questions

How Konektor handles LPWA and CTWA

Related guides

Ready to Stop Losing Money and Start Accurate Tracking?

Konektor.id: Stop wasting ad spend.
Track to closing.