Tracking & DataLPWA
What is LPWA? The Landing Page to WhatsApp Ad Flow
Also known as: Landing Page to WhatsApp, landing page to whatsapp, landing page whatsapp ads, LP to WA
Short answer
LPWA (Landing Page to WhatsApp) is an ad flow that sends people to a landing page first, then into a WhatsApp chat through a button on that page. Because there is a website visit, the tracking code can read the click marker from the URL. A visitor code in the opening message then links the chat to that click.
Against CTWA
| LPWA | CTWA | |
|---|---|---|
| Click destination | A landing page, then WhatsApp | WhatsApp directly |
| Click marker | Present in the URL | Arrives in the first message |
| Website code | Runs | Never runs |
| Ad platforms | Meta, Google, TikTok, LinkedIn | Meta |
The LPWA tracking chain
- A person clicks the ad and opens the landing page.
- The tracking code saves the click marker and the UTM parameters.
- The WhatsApp button adds a visitor code to the opening message.
- The chat arrives, and the code links it to the click.
- The lead status changes, then the conversion goes to the ad platform.
The most common mistakes
- Using a plain WhatsApp button with no visitor code. The chat arrives, but nothing links it to the click.
- Installing the tracking code on only some pages. The click marker is lost when a person lands on a page without the code.
- Sending a conversion for every inbound chat. The ad platform then chases enquirers, not buyers.
Frequently asked questions
- What is the difference between LPWA and CTWA?
- LPWA goes through a landing page, so the click marker comes from the URL and the website code runs. CTWA opens WhatsApp straight from a Meta ad, so its click marker arrives with the customer
- How is a WhatsApp chat linked to the ad click?
- The WhatsApp button adds a visitor code, such as [K-7XQ2M], to the opening message. When the chat reaches the connected number, that code points to the same click. If the customer deletes the code, matching can only use the phone number.
- Which ad platforms can receive LPWA conversions?
- Meta, Google, TikTok, and LinkedIn. Konektor sends events through the Meta Conversions API, Google Ads or GA4, the TikTok Events API, and the LinkedIn Conversions API, for each platform you connect.
- Is this LPWA the same as LPWA in IoT?
- No. In advertising, LPWA means Landing Page to WhatsApp. In IoT, LPWA stands for Low-Power Wide-Area, a type of network for low-power devices.
Related terms
Konektor guides
Your ad numbers are only as accurate as the data behind them
Konektor captures the Click ID and sends conversions that close on WhatsApp, over the phone, or in a shop back to the ad platform.