WA & Visitor Identification

Konektor uses a layered identification system to recognize visitors who click your WhatsApp Link link. This system ensures accurate tracking data and proper lead management, even if visitors return later.

How Identification Works

Konektor identifies visitors based on the following priority order:

1. Visitor Cookie (visitor_code)

When someone first visits the WhatsApp Link (e.g., konektor.id/wa/promo), Konektor plants a Cookie in their browser containing a unique code called visitor_code (Example: Visitor [ABC1234]).

• Primary Identity: If the same visitor clicks the link again tomorrow, Konektor immediately knows this is the same person.
• Sticky Agent: If this visitor was previously directed to CS A, subsequent clicks will automatically be directed back to CS A (as long as that CS is active), so the conversation continues.

2. Ad Click IDs (Tracking Pixel)

If this is a first visit (no cookie yet), Konektor will look for special URL Parameters from ad platforms:

• gclid (Google Ads)
• fbclid (Facebook/Meta Ads)
• ttclid (TikTok Ads)
• li_fat_id (LinkedIn Ads)

3. UTM Parameters

If there's no Click ID, Konektor will look at standard UTM parameters:

• utm_source (Source, e.g., instagram, newsletter)
• utm_medium (Medium, e.g., story, email)
• utm_campaign (Campaign name)

4. New vs Returning Lead

Every visitor who clicks the WA button is recorded in the Leads menu:

• New Visitor: A new Lead is created with name Visitor [CODE]. Initial status is New.
• Returning Visitor: Existing Lead is updated (Timezone, IP, Location, etc.), and their tracking status is refreshed.

Why is there a Visitor CODE lead with no phone number?

A Visitor [CODE] lead is created when a visitor clicks the WhatsApp Link. The status is New and there is no phone number yet, because that person may not send a chat.

• The number and name fill in when the coded [K-...] message from that person reaches the connected number.
• A visitor who clicks and then closes WhatsApp without sending a message stays a lead with no number. This is not an error.
• This lead is created by the click, not by an Automation Rule.

Why is a click from my Instagram bio link recorded as Source Ads?

Instagram adds fbclid to a link that someone clicks from a bio or profile, also on organic clicks. Konektor reads fbclid as a Meta click, so the lead shows Source Ads. An organic bio click and an ad click both show Source Ads. Use the campaign name on the lead to tell them apart: an ad click carries the campaign name from the Meta macros, an organic bio click does not.

Next Steps

• Setup WhatsApp Link
• Conversion Settings