WhatsApp Message Templates
A message template is the only way to reach a customer once the 24-hour window closes (read the WhatsApp Inbox guide for details on that window). Meta reviews and sets the status of every template; Konektor only displays it.
Submitting a new template
- Open the Message Templates menu.
- Click Create template.
- Enter a Template name using lowercase letters, numbers, and underscores, for example
order_confirmation. - Choose a Language and a Category (Utility, Marketing, or Authentication).
- Write the template Text. Mark any part that changes, such as the customer's name, as a variable.
- Click Submit for review.
Meta takes about 24 hours to review a new template.
Template status
| Status | Meaning |
|---|---|
| Approved | The template is ready to choose and send from the Inbox. |
| Pending | Meta is still reviewing this template. |
| Rejected | Meta rejected this template. The page shows the reason. |
| Paused | WhatsApp paused this template. The page shows why. The template stays out of the send list until it is active again. |
| Turned off | The template is inactive and cannot be chosen to send. |
Template quality and category
An approved template can show a quality badge: Good quality, Medium quality, or Low quality. The badge appears after WhatsApp rates the template.
When quality drops, Konektor sends a notification to the owner and admins. Low quality can make WhatsApp pause the template. Improve the message or the audience to raise quality again.
WhatsApp sometimes changes a template category, for example from Utility to Marketing. Konektor updates the category on this page and sends a notification. The price per message for that template can change too. Read Message costs from Meta.
If you edit a template in WhatsApp, this page shows the latest text as well.
Why a template was rejected
A rejected template's card shows the reason from Meta, for example:
- The format does not meet the business messaging rules.
- The text breaks the business messaging rules, for example an overly promotional style.
- A similar template already exists on this connection.
Fix the name, category, or text, then click Resubmit on the same card. The form fills in with the previous template's data.
Usage stats
A template's card shows "sent {count}× · read {percent}%" once that template has been sent at least once. Use this to see which templates perform best.
Refreshing from WhatsApp
Click Refresh from WhatsApp above the template list to match the status and list of templates with the latest data from Meta. Use this button when you changed a template directly through the Meta Business tools.
Templates for numbers through Kapso or Kirimdev
Numbers connected through Kapso or Kirimdev also show on this page. Choose that number on this page, then click Create template. Konektor sends the new template through the provider, and its status is Pending. For these numbers, choose the Utility or Marketing category. The Authentication category does not appear in the list. Click Refresh from WhatsApp to see the latest status. A template that is no longer at the provider becomes Turned off.
After the 24-hour window closes, choose an approved template in the reply box to reopen the conversation. For other providers, create and manage templates in the provider's app.
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