Report Page
The Report page is the platform-level performance center for Google, Meta, TikTok, ChatGPT Ads, and LinkedIn. It helps you inspect lead quality funnels, campaign details, and drill down to the matching Leads list.
How to Access
- Log in to the Konektor dashboard.
- Open Tracking & Ads > Ad Analytics > Analytics Overview.
- Choose the platform tab you want to analyze.
What You Can Do
- Review a platform-specific funnel summary.
- Compare campaign performance.
- Inspect ad group, keyword, ad, and creative-level details.
- Drill down to Leads with automatic filters.
- Export the active summary to CSV.
Closings and Closing revenue cards
The Closings and Closing revenue cards count only Purchase events. The Closings card shows the number of sales closed in this period. The Closing revenue card shows the total value of closed sales. Leads that have not closed are not counted.
ROAS and ad spend
ROAS is Closing revenue divided by ad spend. If ad spend is still 0, ROAS shows — and Report shows a Connect ad spend button. Click it, then connect your ad account or enter the spend. Read Ads Spend.
Lead Drill-down
When you click a status metric in Report, Konektor opens Leads with the same campaign/keyword/ad source and date range.
Because Report uses a cumulative funnel, drill-down shows leads that have ever reached that status, including leads that later moved to a later stage. This keeps Report numbers consistent with the Leads list.
Reading Reports
- Use the same date range when comparing platforms.
- Use the Leads page snapshot when you need each lead's current status.
- Combine reports with Ads Spend to understand ROAS and cost efficiency.
Related Links
Need More Help?
Our team is ready to help you maximize ad tracking and business attribution.
Wulan answers your questions and sends tutorial videos. Session scheduling is available through Wulan if you still need it.
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