LinkedIn Conversions API

Q: What do you need to connect LinkedIn Ads?

Admin access to LinkedIn Campaign Manager. Insight Tag already installed. Conversion Action already created.

Q: How do you get the Partner ID and Conversion ID?

1. Get Partner ID Open LinkedIn Campaign Manager. Go to Analyze > Insight Tag menu. In the "I'm using a tag manager" section, find partnerId. That number is your Partner ID (example: 123456). 2. Get Conversion ID Go to Analyze > Conversions menu. Click the conversion name you want to use (or create new). Look at your browser URL. The number at the end of the URL is the Conversion ID (example: /conversions/1234567 ➔ ID: 1234567).

Q: How do you connect LinkedIn Ads in Konektor.id?

Login to Konektor Dashboard. Open Website Tracking, then click Add ad platform. Select LinkedIn Ads. Enter Partner ID (PID), Conversion ID, and Access Token. Click Save. Open the row menu, then click Test send. When LinkedIn events are sent, Konektor records detailed results in Delivery log: accepted: LinkedIn accepted the payload. partial_failure: the request was accepted, but some data needs review. failed: the request failed before LinkedIn accepted it. skipped: Konektor did not send the event because the minimum identifier or configuration was not sufficient.

Q: How do you use LinkedIn Ads for B2B?

One way to use LinkedIn ads is to combine Lead Gen Forms (Native LinkedIn) with Website Conversions (CAPI). Lead Gen Forms: User fills form within LinkedIn (Fast, easy). Website/Konektor: User clicks out to WhatsApp/Website (Higher intent). Use Konektor to track people who click the WhatsApp button on your website. These people chose to talk to you directly.

Konektor.id sends conversions from WhatsApp leads to LinkedIn through the Conversions API. Konektor.id stores the li_fat_id from the ad click and sends a conversion when the lead status changes. One LinkedIn Ads connection holds one Conversion ID, so every status goes to one conversion rule. You enter the Partner ID, Conversion ID, and Access Token in Website Tracking.

Konektor sends conversions from the server, so delivery does not depend on the visitor browser. LinkedIn decides matching and attribution in Campaign Manager.

A summary of the events, requirements, and limits for sending to LinkedIn is in LinkedIn ads tracking software.

Minimum Identifier Requirement

Konektor sends LinkedIn events only when the minimum identifier is available, such as li_fat_id or a valid email that can be hashed correctly. If the data is insufficient, the event will be marked as skipped.

What do you need to connect LinkedIn Ads?

Admin access to LinkedIn Campaign Manager.
Insight Tag already installed.
Conversion Action already created.

URL Parameters Template (LinkedIn Ads)

Append this to your Destination URL. Replace the placeholders with LinkedIn's official macros in your account, and ensure there is only one ?.

?utm_source=linkedin&utm_medium=paid&utm_campaign={{CAMPAIGN_NAME}}&utm_term={{AD_SET_NAME}}&utm_content={{AD_NAME}}&campaign_id={{CAMPAIGN_ID}}&campaign_name={{CAMPAIGN_NAME}}&adset_id={{AD_SET_ID}}&adset_name={{AD_SET_NAME}}&ad_id={{AD_ID}}&ad_name={{AD_NAME}}&ad_account_id=YOUR_AD_ACCOUNT_ID

Fill ad_account_id with your ad account ID.

How do you get the Partner ID and Conversion ID?

1. Get Partner ID

Open LinkedIn Campaign Manager.
Go to Analyze > Insight Tag menu.
In the "I'm using a tag manager" section, find partnerId.
That number is your Partner ID (example: 123456).

2. Get Conversion ID

Go to Analyze > Conversions menu.
Click the conversion name you want to use (or create new).
Look at your browser URL.
The number at the end of the URL is the Conversion ID (example: /conversions/1234567 ➔ ID: 1234567).

How do you connect LinkedIn Ads in Konektor.id?

Login to Konektor Dashboard.
Open Website Tracking, then click Add ad platform.
Select LinkedIn Ads.
Enter Partner ID (PID), Conversion ID, and Access Token.
Click Save.
Open the row menu, then click Test send.

Sync log statuses

When LinkedIn events are sent, Konektor records detailed results in Delivery log:

accepted: LinkedIn accepted the payload.
partial_failure: the request was accepted, but some data needs review.
failed: the request failed before LinkedIn accepted it.
skipped: Konektor did not send the event because the minimum identifier or configuration was not sufficient.

How do you use LinkedIn Ads for B2B?

One way to use LinkedIn ads is to combine Lead Gen Forms (Native LinkedIn) with Website Conversions (CAPI).

Lead Gen Forms: User fills form within LinkedIn (Fast, easy).
Website/Konektor: User clicks out to WhatsApp/Website (Higher intent).

Use Konektor to track people who click the WhatsApp button on your website. These people chose to talk to you directly.

Next Steps

Need More Help?

Our team is ready to help you maximize ad tracking and business attribution.

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