LinkedIn Conversions API

For B2B businesses, lead tracking accuracy is crucial. LinkedIn Conversions API ensures every lead entering Konektor is recorded in Campaign Manager, even if users use browsers that block trackers.

Requirements

• Admin access to LinkedIn Campaign Manager.
• Insight Tag already installed.
• Conversion Action already created.

URL Parameters Template (LinkedIn Ads)

Append this to your Destination URL. Replace the placeholders with LinkedIn's official macros in your account, and ensure there is only one ?.

?utm_source=linkedin&utm_medium=paid&utm_campaign={{CAMPAIGN_NAME}}&utm_term={{AD_SET_NAME}}&utm_content={{AD_NAME}}&campaign_id={{CAMPAIGN_ID}}&campaign_name={{CAMPAIGN_NAME}}&adset_id={{AD_SET_ID}}&adset_name={{AD_SET_NAME}}&ad_id={{AD_ID}}&ad_name={{AD_NAME}}&ad_account_id=YOUR_AD_ACCOUNT_ID

Fill ad_account_id with your ad account ID.

How to Get Credentials

1. Get Partner ID

1. Open LinkedIn Campaign Manager.
2. Go to Analyze > Insight Tag menu.
3. In the "I'm using a tag manager" section, find partnerId.
4. That number is your Partner ID (example: 123456).

2. Get Conversion ID

1. Go to Analyze > Conversions menu.
2. Click the conversion name you want to use (or create new).
3. Look at your browser URL.
4. The number at the end of the URL is the Conversion ID (example: /conversions/1234567 ➔ ID: 1234567).

Integration in Konektor

1. Login to Konektor Dashboard.
2. Go to Integrations > LinkedIn Ads.
3. Enter Partner ID.
4. Enter Conversion ID for each event (Lead/Purchase).
5. Click Test Connection.

B2B Optimization Tips

The best strategy for LinkedIn ads is combining Lead Gen Forms (Native LinkedIn) with Website Conversions (CAPI).

• Lead Gen Forms: User fills form within LinkedIn (Fast, easy).
• Website/Konektor: User clicks out to WhatsApp/Website (Higher intent).

Use Konektor to track users who click the WhatsApp button on your website, as this shows very high interest (High Intent Leads).

Next Steps

• Manage Account & Workspace
• View Customer Journey