Customer Journey & Lead Lifecycle

Understanding the customer journey is key to improving ad cost efficiency. Konektor helps you visualize and leverage each stage of the customer journey for automated marketing optimization.

Lead Lifecycle Stages

Every visitor interacting with your business via Konektor will pass through these standard statuses:

1. New (new)

Visitor just clicked the WhatsApp button or filled out a form. No two-way interaction yet.

• Action: CS must greet immediately (fast response).

2. Contacted (contacted)

CS has sent a greeting message or tried to contact the lead.

3. Responded (responded)

The prospect has replied to the chat. Active 2-way conversation occurring.

4. Qualified (qualified)

Prospect is deemed valid and has interest and paying ability matching your product.

5. Proposal / Negotiation (proposal / negotiation)

In the process of price quotation, product detail discussion, or contract negotiation.

6. Purchase (won)

GOAL! Transaction successful. Lead officially becomes a Customer. Conversion value is recorded here.

7. Lost (lost)

Prospect did not buy. Data remains stored for potential future follow-up.

Automated Feedback Loop

Konektor's strongest feature is the Feedback Loop capability. Every time you or CS changes a lead status (e.g., from new ➔ qualified), Konektor automatically notifies ad platforms (Meta/Google/TikTok) via API.

Key Benefits

1. Smart Algorithms: Ad platforms learn to recognize the characteristics of people who are "Qualified" or "Purchase", not just "Clickers".
2. Efficient Budget: Ads will be distributed to audiences similar in behavior to your best customers (Lookalike).

Retargeting & Exclusion Strategies

With accurate status data, you can run advanced ad strategies:

1. Re-Targeting (Chaser Ads)

Target specific ads to people who chatted but haven't bought yet.

• Audience: Status contacted, responded, negotiation.
• Message: "Special discount today", "Customer testimonials", or "Free Shipping".

2. Exclusion (Save Budget)

Do not show acquisition ads ("Buy Now") to those who already bought.

• Audience: Status won.
• Action: Exclude this audience from campaigns. Save money for finding new customers.

Next Steps

• Setup Conversion Settings
• Meta CAPI Integration