Frequently Asked Questions (FAQ)

Find answers to the most frequently asked questions about using Konektor for your marketing tracking and lead management needs.

What is Konektor?

Konektor is a comprehensive marketing attribution and lead management platform that helps businesses track customer journeys across various marketing channels including Meta (Facebook/Instagram), Google Ads, TikTok, and LinkedIn.

What platforms are supported?

Konektor supports all major advertising platforms:

• Meta (Facebook/Instagram): Conversions API & Pixel
• Google Ads: Enhanced Conversions & Offline Conversions
• TikTok: Events API & Pangle integration
• LinkedIn: Conversions API for B2B marketing

What's the difference between Pixel vs Conversions API?

Browser Pixel (Client-side)

• Tracks users directly in their browser.
• Can be blocked by ad blockers or browser privacy (like Safari ITP).
• Limited data due to third-party browser restrictions.

Conversions API (Server-side)

• Sends data directly from your server to ad servers.
• Completely bypasses ad blockers.
• Includes more detailed customer information for better matching.
• More controlled privacy.

How does it compare?

Server-side tracking (Conversions API) typically shows:

• 10-20% increase in conversion attribution.
• More accurate attribution for cross-device users.
• Better ROI (ROAS) measurement.

How do I verify my setup?

1. Test Events Tool: Use the built-in testing tool in ad platforms (e.g., Facebook Test Events).
2. Webhook Monitoring: Check incoming webhook data in Konektor dashboard.
3. Dashboard Analytics: Monitor conversion graphs in Konektor dashboard.

What about data privacy?

Konektor respects user privacy and follows GDPR guidelines:

• No personal data collected without clear purpose.
• Encrypted data transmission (HTTPS).
• Data minimization (only necessary data).

Next Steps

• Visitor Identification Guide
• Contact Support