Frequently Asked Questions (FAQ)
Find answers to the most frequently asked questions about using Konektor for your marketing tracking and lead management needs.
What is Konektor.id?
Konektor.id is an ad conversion tracking platform for businesses that close sales on WhatsApp, through LPWA and CTWA ad flows. Konektor.id records chats from ads as leads, then sends conversions to Meta, Google Ads, TikTok, LinkedIn, and ChatGPT Ads when a lead status changes.
What platforms are supported?
Konektor supports all major advertising platforms:
- Meta (Facebook/Instagram): Conversions API & Pixel
- Google Ads: Enhanced Conversions & Offline Conversions
- TikTok: Events API & Pangle integration
- ChatGPT Ads: Conversions API for leads and sales from ChatGPT ads
- LinkedIn: Conversions API for B2B marketing
What's the difference between Pixel vs Conversions API?
Browser Pixel (Client-side)
- Tracks users directly in their browser.
- Can be blocked by ad blockers or browser privacy (like Safari ITP).
- Limited data due to third-party browser restrictions.
Conversions API (Server-side)
- Sends data directly from your server to ad servers.
- Completely bypasses ad blockers.
- Includes more detailed customer information for better matching.
- More controlled privacy.
Recommendation
Use both (Hybrid) for maximum coverage and accuracy. Konektor automatically handles event deduplication.
How does it compare?
Server-side tracking (Conversions API) typically shows:
- 10-20% increase in conversion attribution.
- More accurate attribution for cross-device users.
- Better ROI (ROAS) measurement.
How do I verify my setup?
- Test Events Tool: Use the built-in testing tool in ad platforms (e.g., Facebook Test Events).
- Webhook Monitoring: Check incoming webhook data in Konektor dashboard.
- Dashboard Analytics: Monitor conversion graphs in Konektor dashboard.
What about data privacy?
Konektor respects user privacy:
- No personal data collected without clear purpose.
- Encrypted data transmission (HTTPS).
- Data minimization (only necessary data).
- Your data rights are on Data Rights and Privacy.
Next Steps
Need More Help?
Our team is ready to help you maximize ad tracking and business attribution.
Wulan answers your questions and sends tutorial videos. Session scheduling is available through Wulan if you still need it.
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