Platform Integration Guides

Learn how to connect Konektor with leading advertising platforms. This guide helps you set up Conversions API, manage accounts, and optimize your marketing attribution.

What is Conversions API?

Conversions API (Server-side tracking) works alongside Pixel (Browser-side) to ensure the conversion data you receive is complete and accurate, regardless of technical constraints like ad blockers or browser privacy policies (ITP).

Key Benefits

• High Accuracy: Data sent directly server-to-server, bypassing ad blockers.
• Privacy Preserved: Full control over what data is sent.
• Data Quality: Send additional parameters (such as margin, customer value) not available in pixel.
• Cross-Device: Better tracking of user journeys from Mobile to Desktop.

Supported Platforms

Meta (Facebook/Instagram)

Complete solution for Meta advertisers. Connect Facebook Pixel and Conversions API in one step.

• Setup Meta CAPI
• EMQ Score Optimization
• Click-to-WhatsApp (CTWA) Conversion Tracking

Google Ads

Improve your Google Smart Bidding quality with offline conversion data and Enhanced Conversions.

• Setup Google Ads
• Enhanced Conversions

TikTok

Leverage TikTok's virality with precise event tracking for E-commerce and Lead Gen.

• Setup TikTok Ads
• Pangle Tracking

LinkedIn

Optimize your B2B campaigns by sending high-quality conversion signals to LinkedIn.

• Setup LinkedIn Ads

Account Management

Guides to managing your Konektor account, workspace, and team.

• Manage Account & Workspace

Integration Checklist

Before starting, ensure you have the following access:

1. Admin Access in the platform business account (Business Manager).
2. Pixel ID created in the respective platform.
3. API Access Token (if manual setup is required).
4. Domain Verified on the ad platform side.

Next Steps

• Understand Customer Journey
• View Conversion Settings