Audience & TargetingSeed Audience
What is a Seed Audience? The Source List Behind a Lookalike
Also known as: seed, source audience, seed list
Short answer
A seed audience is the list of people you supply as examples when building a Lookalike. A seed of your best buyers produces a Lookalike that hunts buyers. A seed of ordinary visitors produces one that hunts visitors.
Why the seed decides everything
A Lookalike is never smarter than the examples you gave it. The system only searches for resemblance. Wrong examples produce wrong results, very efficiently.
Marks of a strong seed
- People who paid, not people who just visited.
- Large enough to be representative, not a few dozen.
- Drawn from a period that reflects your business today.
- Cleaned of internal staff, testers, and competitors browsing.
- Carrying transaction values, so large and small buyers can be separated.
What weakens a seed
| Cause | Effect |
|---|---|
| Website visitors only | A Lookalike full of browsers |
| All leads, unfiltered | Mixed with giveaway hunters |
| Conversions never sent | A seed too small to use |
| Never refreshed | Imitating customers who left |
Frequently asked questions
- What should the seed contain?
- People who took the most valuable action for your business, such as buying above your average order value, or buying more than once. The closer the seed sits to money, the better the result.
- How large should a seed be?
- Above a thousand people where possible, drawn from a still-relevant window such as the last 180 days. A seed that reaches back too far describes customers who have changed.
- Does the seed need refreshing?
- Yes. Refresh monthly or quarterly. A static seed makes your Lookalike hunt last year customers instead of this year ones.
Related terms
Your ad numbers are only as accurate as the data behind them
Konektor captures the Click ID and sends conversions that close on WhatsApp, over the phone, or in a shop back to the ad platform.