Tracking & DataOffline Conversion
What is an Offline Conversion? Reporting Sales That Close Elsewhere
Also known as: offline conversions, offline import, conversion upload
Short answer
An offline conversion is a sale that happens away from the website, such as on WhatsApp, over the phone, or in a shop, and is then reported back to the ad platform. Without that report, the platform never learns its ad made money.
The chain that has to hold
- Someone clicks the ad. The Click ID is stored.
- They move to WhatsApp. The Click ID is stored alongside their number.
- The team serves them and the sale closes. The lead status becomes won, with its value.
- The conversion is sent to the ad platform, carrying the Click ID and the value.
- The platform learns which ad made money, then hunts for similar people.
Break one step and the whole chain loses its meaning.
Common mistakes
| Mistake | Effect |
|---|---|
| Sending counts without values | The platform chases many cheap leads, not large sales |
| Sending after the time limit | The conversion is rejected |
| Sending with no identifier | The conversion lands but cannot be linked to an ad |
| Sending leads as purchases | The system learns from the wrong event |
Frequently asked questions
- Why do offline conversions matter so much in Southeast Asia?
- Because many sales close on WhatsApp and by bank transfer, not on a checkout page. When those sales go unreported, the auction learns to find people who like clicking, not people who pay.
- What must be sent with an offline conversion?
- The time it happened, the event type, the transaction value and currency, and whatever identifier exists: the Click ID stored at first contact, or customer details as one-way codes.
- What is the time limit?
- Every platform sets its own, generally from a few days to around ninety days after the click. Send well inside that limit, or the conversion is rejected and the effort is wasted.
- Do I need to upload a file by hand?
- Not when your sales are already recorded in one place. Sending each conversion as soon as its status changes is more reliable, because nothing gets forgotten.
Related terms
Konektor guides
Your ad numbers are only as accurate as the data behind them
Konektor captures the Click ID and sends conversions that close on WhatsApp, over the phone, or in a shop back to the ad platform.