Platforms & CampaignsPlacement
What is a Placement? Ad Placements and Which to Switch Off
Also known as: ad placement, placements
Short answer
A placement is where your ad appears: in feed, in reels, between stories, or in partner apps. Different placements carry different costs and different quality of attention, so their results differ too.
How to judge a placement
- Run with automatic placements for two weeks.
- Read the cost-per-result breakdown by placement.
- Switch off placements far above the average cost with enough volume to judge.
- Never switch a placement off just because its CPM is high.
Common mistakes
- Switching placements off on hearsay rather than on your own account data.
- Judging a placement on one week with few conversions.
- Making one creative size for every placement. Vertical and horizontal creative are judged differently.
Frequently asked questions
- Should I pick placements myself?
- For most campaigns, let the system choose, then switch off placements that clearly spend without delivering. Picking manually from the start often raises cost for no reason.
- Which placements usually deserve switching off?
- Partner app networks, right-hand columns, and marketplace placements often deliver cheap impressions with very few conversions. Check your own account data before deciding.
- How do I judge a placement fairly?
- Compare cost per result, not CPM. An expensive placement that produces buyers beats a cheap one that produces only impressions.
Related terms
Your ad numbers are only as accurate as the data behind them
Konektor captures the Click ID and sends conversions that close on WhatsApp, over the phone, or in a shop back to the ad platform.