[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Ftroubleshooting\u002Fchat-iklan-bukan-lead":3},{"id":4,"title":5,"body":6,"category":130,"code_examples":131,"demos":131,"description":132,"extension":133,"meta":134,"navigation":131,"order":126,"path":135,"seo":136,"sitemap":143,"stem":145,"tags":146,"toc":151,"videos":131,"__hash__":152},"docsEn\u002Fen\u002Fdocs\u002Ftroubleshooting\u002Fchat-iklan-bukan-lead.md","An Ad Chat Is Not a Lead",{"type":7,"value":8,"toc":124},"minimark",[9,14,18,26,31,64,80,87,94,98,111,114,117],[10,11,13],"h1",{"id":12},"an-ad-chat-is-not-a-lead","An ad chat is not a lead",[15,16,17],"p",{},"The conversation count in Meta Ads includes people who opened WhatsApp from the ad, including people who never pressed send. A Konektor lead is created after the customer's message actually arrives on the connected number.",[15,19,20,21,25],{},"Example with sample numbers: the ad reports 40 conversations for 1–7 October, and ",[22,23,24],"strong",{},"Leads"," shows 27. Thirteen people opened the chat and left before the message was sent. They are not leads.",[27,28,30],"h2",{"id":29},"how-to-compare-the-numbers","How to compare the numbers",[32,33,34,41,55,61],"ol",{},[35,36,37,38,40],"li",{},"In Meta Ads Manager, note the same date range as the filter on ",[22,39,24],{},".",[35,42,43,44,46,47,50,51,54],{},"Open ",[22,45,24],{},". Source ",[22,48,49],{},"ads"," means the chat carried ad data. Source ",[22,52,53],{},"WhatsApp"," is still a lead, but not from an ad click.",[35,56,43,57,60],{},[22,58,59],{},"Inbox",". A lead has an incoming message from the customer. A chat that only opened on the customer's phone, with no message sent, is not here.",[35,62,63],{},"Outgoing messages from your team do not create a lead.",[15,65,66,67,70,71,74,75,40],{},"On ",[22,68,69],{},"Official WhatsApp Business",", every chat from a new number becomes a lead. On ",[22,72,73],{},"Kapso"," (coexistence), a lead is created only when the message carries a visitor code or ad data. Choosing a path is covered in ",[76,77,79],"a",{"href":78},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fctwa-getting-started","Click-to-WhatsApp Ads from Zero",[15,81,82,83,40],{},"If the lead exists but the campaign is empty, read ",[76,84,86],{"href":85},"\u002Fen\u002Fdocs\u002Ftroubleshooting\u002Fsumber-hanya-whatsapp","Lead source only says WhatsApp",[15,88,89,90,40],{},"To check whether your WhatsApp path passes on the ad data, read ",[76,91,93],{"href":92},"\u002Fen\u002Ftracking-iklan\u002Fctwa","CTWA ads tracking software",[27,95,97],{"id":96},"chats-from-tiktok-ads","Chats from TikTok ads",[15,99,100,101,104,105,107,108,40],{},"Konektor marks chats from TikTok ads that open WhatsApp as ",[22,102,103],{},"TikTok ad",". You see the mark in ",[22,106,59],{}," and in the lead detail. The lead detail also shows the ",[22,109,110],{},"TikTok ID",[15,112,113],{},"The customer must send the prefilled message without deleting the \"TikTok ID\" line. Konektor uses that line to recognize a TikTok ad.",[15,115,116],{},"If the customer deletes the line, the chat shows as a normal WhatsApp chat. Konektor does not send the result of these chats back to TikTok.",[15,118,119,120,40],{},"For the TikTok ad route that sends events to TikTok, read ",[76,121,123],{"href":122},"\u002Fen\u002Ftracking-iklan\u002Ftiktok","TikTok ads tracking software",{"title":125,"searchDepth":126,"depth":126,"links":127},"",2,[128,129],{"id":29,"depth":126,"text":30},{"id":96,"depth":126,"text":97},"faq",null,"Meta Ads conversation counts include chats that were only opened. A Konektor lead is created after the customer message actually arrives.","md",{},"\u002Fen\u002Fdocs\u002Ftroubleshooting\u002Fchat-iklan-bukan-lead",{"title":137,"description":132,"keywords":138,"canonical":135},"Ad chats are not Konektor leads",[139,140,141,142],"ad chat is not a lead","meta ads conversations","delivered whatsapp message","konektor lead count",{"loc":135,"lastmod":144},"2026-10-14","en\u002Fdocs\u002Ftroubleshooting\u002Fchat-iklan-bukan-lead",[147,148,149,150],"ctwa","leads","meta ads","delivered message",true,"tWbpkHUWohXuTQY0gp3c_5BUVlXYGy8iRoNx7VPXTnc"]