[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle":3},{"id":4,"title":5,"body":6,"category":170,"code_examples":171,"demos":171,"description":172,"extension":173,"meta":174,"navigation":171,"order":175,"path":176,"seo":177,"sitemap":186,"stem":188,"tags":189,"toc":195,"videos":171,"__hash__":196},"docsEn\u002Fen\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle.md","TikTok Pangle Optimization",{"type":7,"value":8,"toc":157},"minimark",[9,13,21,26,33,46,49,53,56,61,64,85,89,96,100,103,117,120,124,127,138,142],[10,11,5],"h1",{"id":12},"tiktok-pangle-optimization",[14,15,16,20],"p",{},[17,18,19],"strong",{},"Pangle"," is TikTok's advertising network (Audience Network) that displays ads outside the TikTok app (in games, utility apps, etc.). Tracking behavior in Pangle often differs from TikTok Feed placement.",[22,23,25],"h2",{"id":24},"tracking-challenges-in-pangle","Tracking Challenges in Pangle",[14,27,28,29,32],{},"Users in Pangle often make ",[17,30,31],{},"\"Accidental Clicks\""," while playing games, causing:",[34,35,36,40,43],"ol",{},[37,38,39],"li",{},"Very high Click-Through Rate (CTR).",[37,41,42],{},"Very low Conversion Rate (CVR).",[37,44,45],{},"High Bounce Rate on landing page.",[14,47,48],{},"This can make ad reports look good (lots of cheap clicks), when traffic quality is actually low.",[22,50,52],{"id":51},"optimization-strategies","Optimization Strategies",[14,54,55],{},"To get maximum results, we recommend:",[57,58,60],"h3",{"id":59},"_1-separate-ad-groups-split-placement","1. Separate Ad Groups (Split Placement)",[14,62,63],{},"Don't combine TikTok Feed and Pangle placement in one Ad Group.",[65,66,67,77],"ul",{},[37,68,69,72,73,76],{},[17,70,71],{},"Group A (Conversion)",": ",[17,74,75],{},"TikTok Feed"," Only placement. Use main budget (70-80%). Objective: Conversion\u002FSales.",[37,78,79,72,82,84],{},[17,80,81],{},"Group B (Awareness\u002FTester)",[17,83,19],{}," Only placement. Use remaining budget (20%). Objective: Traffic\u002FApp Install.",[57,86,88],{"id":87},"_2-use-landing-page-view-lpv","2. Use Landing Page View (LPV)",[14,90,91,92,95],{},"For Pangle, don't just optimize based on Link Click. Use ",[17,93,94],{},"Landing Page View"," as objective so the algorithm finds people who actually wait for the website to load.",[57,97,99],{"id":98},"_3-analyze-discrepancy","3. Analyze Discrepancy",[14,101,102],{},"Compare data:",[65,104,105,111],{},[37,106,107,110],{},[17,108,109],{},"TikTok Reports",": Number of Clicks.",[37,112,113,116],{},[17,114,115],{},"Konektor Reports",": Number of Visitors (New Lead).",[14,118,119],{},"If Clicks >> Visitors, there are likely many junk clicks (accidental) from Pangle. Turn off Pangle placement in that Ad Group immediately.",[22,121,123],{"id":122},"when-to-use-pangle","When to Use Pangle?",[14,125,126],{},"Pangle is still useful for:",[65,128,129,132,135],{},[37,130,131],{},"Brand Awareness (cheap).",[37,133,134],{},"App Installs (game inventory is very suitable for installing other games).",[37,136,137],{},"Retargeting (chasing users who already know your brand in other apps).",[22,139,141],{"id":140},"next-steps","Next Steps",[65,143,144,151],{},[37,145,146],{},[147,148,150],"a",{"href":149},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Ftiktok-ads","Setup TikTok Events API",[37,152,153],{},[147,154,156],{"href":155},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","View Lead Lifecycle",{"title":158,"searchDepth":159,"depth":159,"links":160},"",2,[161,162,168,169],{"id":24,"depth":159,"text":25},{"id":51,"depth":159,"text":52,"children":163},[164,166,167],{"id":59,"depth":165,"text":60},3,{"id":87,"depth":165,"text":88},{"id":98,"depth":165,"text":99},{"id":122,"depth":159,"text":123},{"id":140,"depth":159,"text":141},"platform-guides",null,"Understanding the impact of Pangle (Audience Network) on tracking accuracy and optimization strategies.","md",{},8,"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle",{"title":178,"description":179,"keywords":180,"canonical":176,"image":185},"TikTok Pangle Tracking & Optimization Guide","How to optimize TikTok ads on Pangle placement. Understand tracking differences between app vs Pangle for budget efficiency.",[181,182,183,184],"tiktok pangle","pangle ads","tracking discrepancy","tiktok ads optimization","\u002Fog-tiktok-pangle.png",{"loc":176,"lastmod":187},"2026-01-24","en\u002Fdocs\u002Fplatform-guides\u002Ftiktok-pangle",[190,191,192,193,194],"tiktok","pangle","audience network","tracking","optimization",true,"sb8EFFDYgvAqJyZTALCVGHDJPXvjw38J4AqiAFttpjY"]