[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced":3},{"id":4,"title":5,"body":6,"category":284,"code_examples":285,"demos":285,"description":286,"extension":287,"meta":288,"navigation":285,"order":289,"path":290,"seo":291,"sitemap":301,"stem":303,"tags":304,"toc":308,"videos":285,"__hash__":309},"docsEn\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced.md","Google Enhanced Conversions",{"type":7,"value":8,"toc":270},"minimark",[9,13,21,26,29,40,50,54,72,76,81,113,117,122,133,153,170,206,210,213,216,233,237,240,251,255],[10,11,5],"h1",{"id":12},"google-enhanced-conversions",[14,15,16,20],"p",{},[17,18,19],"strong",{},"Enhanced Conversions"," is a Google Ads feature that allows you to send hashed (encrypted) customer data (such as Email, Phone) along with conversion data.",[22,23,25],"h2",{"id":24},"why-enhanced-conversions","Why Enhanced Conversions?",[14,27,28],{},"By default, Google uses cookies to identify users. However, if cookies are lost (due to browser privacy or device change), conversions may not be counted.",[14,30,31,32,35,36,39],{},"By sending the ",[17,33,34],{},"Email"," or ",[17,37,38],{},"Phone"," data of converting users, Google can match this data with their Google account database (Gmail\u002FYouTube\u002Fetc) and recover lost conversion attribution.",[14,41,42,45,46,49],{},[17,43,44],{},"Impact",": Recorded Conversion Rate increase averaging ",[17,47,48],{},"5% - 17%",".",[22,51,53],{"id":52},"requirements","Requirements",[55,56,57,69],"ul",{},[58,59,60,61,64,65,68],"li",{},"Using ",[17,62,63],{},"Direct Google Ads API (Advanced)"," with a valid ",[17,66,67],{},"Conversion Action",", or another Google Ads setup that supports Enhanced Conversions.",[58,70,71],{},"Having customer data at conversion time (Email\u002FPhone).",[22,73,75],{"id":74},"how-to-enable","How to Enable",[77,78,80],"h3",{"id":79},"_1-in-google-ads","1. In Google Ads",[82,83,84,90,97,103,110],"ol",{},[58,85,86,87,49],{},"Open ",[17,88,89],{},"Google Ads > Goals > Settings",[58,91,92,93,96],{},"Open the ",[17,94,95],{},"Enhanced conversions"," section.",[58,98,99,100,49],{},"Check ",[17,101,102],{},"Turn on enhanced conversions",[58,104,105,106,109],{},"Select ",[17,107,108],{},"API"," as the sending method.",[58,111,112],{},"Save.",[77,114,116],{"id":115},"_2-in-konektor","2. In Konektor",[14,118,119,120,49],{},"Konektor already handles the hashing and sending process automatically if you use the native Google Ads integration with a valid ",[17,121,67],{},[14,123,124,125,35,129,132],{},"Every time there is a new lead with ",[126,127,128],"code",{},"Qualified",[126,130,131],{},"Purchase"," status (based on your settings), Konektor sends these Enhanced Conversions identifiers to Google Ads:",[55,134,135,141,147],{},[58,136,137,140],{},[126,138,139],{},"hashed_email",": SHA256 of user email.",[58,142,143,146],{},[126,144,145],{},"hashed_phone_number",": SHA256 of phone number (E.164 format).",[58,148,149,152],{},[126,150,151],{},"transaction_id",": Unique transaction ID for deduplication.",[154,155,157],"info",{"title":156},"Uses the same Conversion Action",[14,158,159,160,162,163,166,167,49],{},"Enhanced Conversions uses the same ",[17,161,67],{}," that you configure in the Google Pixel. For direct mode, the field used in Konektor is still the ",[17,164,165],{},"Action ID"," from ",[126,168,169],{},"ctId",[154,171,173,180],{"title":172},"Sync log statuses",[14,174,175,176,179],{},"When Konektor sends Enhanced Conversions identifiers to Google, the detailed result appears in ",[17,177,178],{},"Sync Logs",":",[55,181,182,188,194,200],{},[58,183,184,187],{},[126,185,186],{},"accepted",": Google accepted the payload.",[58,189,190,193],{},[126,191,192],{},"partial_failure",": Google accepted the request, but some identifiers were rejected or need review.",[58,195,196,199],{},[126,197,198],{},"failed",": the request failed before Google accepted it.",[58,201,202,205],{},[126,203,204],{},"skipped",": Konektor did not send the event because identifiers, consent, or configuration were not sufficient.",[22,207,209],{"id":208},"validating-setup","Validating Setup",[14,211,212],{},"It takes up to 48-72 hours for Google to process Enhanced Conversions data.",[14,214,215],{},"To check status:",[82,217,218,223,230],{},[58,219,92,220,222],{},[17,221,67],{}," details page in Google Ads.",[58,224,225,226,229],{},"Look at the ",[17,227,228],{},"Status"," column.",[58,231,232],{},"If successful, status will change to \"Recording (Enhanced conversions active)\".",[22,234,236],{"id":235},"troubleshooting-issues","Troubleshooting Issues",[14,238,239],{},"If you see \"Needs attention\" warning:",[55,241,242,245,248],{},[58,243,244],{},"Ensure your form requires Email\u002FPhone.",[58,246,247],{},"Ensure phone number format uses country code (628...).",[58,249,250],{},"Check if conversion volume is large enough for Google to perform validation.",[22,252,254],{"id":253},"next-steps","Next Steps",[55,256,257,264],{},[58,258,259],{},[260,261,263],"a",{"href":262},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Ftiktok-ads","Setup TikTok Events API",[58,265,266],{},[260,267,269],{"href":268},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","View Lead Customer Journey",{"title":271,"searchDepth":272,"depth":272,"links":273},"",2,[274,275,276,281,282,283],{"id":24,"depth":272,"text":25},{"id":52,"depth":272,"text":53},{"id":74,"depth":272,"text":75,"children":277},[278,280],{"id":79,"depth":279,"text":80},3,{"id":115,"depth":279,"text":116},{"id":208,"depth":272,"text":209},{"id":235,"depth":272,"text":236},{"id":253,"depth":272,"text":254},"platform-guides",null,"How to setup Google Enhanced Conversions to improve bidding accuracy with customer data (First-Party Data).","md",{},6,"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced",{"title":292,"description":293,"keywords":294,"canonical":290,"image":300},"Google Enhanced Conversions Setup - Improve ROAS & Accuracy","Guide to enabling Google Ads Enhanced Conversions in Konektor. Use encrypted email & phone data for better audience matching.",[295,296,297,298,299],"enhanced conversions","google ads optimization","first party data","customer match","sha256 hashing","\u002Fog-google-enhanced.png",{"loc":290,"lastmod":302},"2026-03-04","en\u002Fdocs\u002Fplatform-guides\u002Fgoogle-enhanced",[305,295,297,306,307],"google ads","hashing","ad optimization",true,"VvwOcHlLt1LN3y0QrisbkyHW4Q0czdXe1a0NJaFryBk"]