[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey":3},{"id":4,"title":5,"body":6,"category":273,"code_examples":274,"demos":274,"description":275,"extension":276,"meta":277,"navigation":274,"order":246,"path":278,"seo":279,"sitemap":289,"stem":291,"tags":292,"toc":295,"videos":274,"__hash__":296},"docsEn\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey.md","Customer Journey & Lead Lifecycle",{"type":7,"value":8,"toc":244},"minimark",[9,13,17,22,25,35,38,49,56,59,66,69,76,79,90,93,100,106,113,116,120,133,137,152,156,159,163,170,191,195,201,214,225,229],[10,11,5],"h1",{"id":12},"customer-journey-lead-lifecycle",[14,15,16],"p",{},"Understanding the customer journey is key to improving ad cost efficiency. Konektor helps you visualize and leverage each stage of the customer journey for automated marketing optimization.",[18,19,21],"h2",{"id":20},"lead-lifecycle-stages","Lead Lifecycle Stages",[14,23,24],{},"Every visitor interacting with your business via Konektor will pass through these standard statuses:",[26,27,29,30,34],"h3",{"id":28},"_1-new-new","1. New (",[31,32,33],"code",{},"new",")",[14,36,37],{},"Visitor just clicked the WhatsApp button or filled out a form. No two-way interaction yet.",[39,40,41],"ul",{},[42,43,44,48],"li",{},[45,46,47],"strong",{},"Action",": CS must greet immediately (fast response).",[26,50,52,53,34],{"id":51},"_2-contacted-contacted","2. Contacted (",[31,54,55],{},"contacted",[14,57,58],{},"CS has sent a greeting message or tried to contact the lead.",[26,60,62,63,34],{"id":61},"_3-responded-responded","3. Responded (",[31,64,65],{},"responded",[14,67,68],{},"The prospect has replied to the chat. Active 2-way conversation occurring.",[26,70,72,73,34],{"id":71},"_4-qualified-qualified","4. Qualified (",[31,74,75],{},"qualified",[14,77,78],{},"Prospect is deemed valid and has interest and paying ability matching your product.",[26,80,82,83,86,87,34],{"id":81},"_5-proposal-negotiation-proposal-negotiation","5. Proposal \u002F Negotiation (",[31,84,85],{},"proposal"," \u002F ",[31,88,89],{},"negotiation",[14,91,92],{},"In the process of price quotation, product detail discussion, or contract negotiation.",[26,94,96,97,34],{"id":95},"_6-purchase-won","6. Purchase (",[31,98,99],{},"won",[14,101,102,105],{},[45,103,104],{},"GOAL!"," Transaction successful. Lead officially becomes a Customer. Conversion value is recorded here.",[26,107,109,110,34],{"id":108},"_7-lost-lost","7. Lost (",[31,111,112],{},"lost",[14,114,115],{},"Prospect did not buy. Data remains stored for potential future follow-up.",[18,117,119],{"id":118},"automated-feedback-loop","Automated Feedback Loop",[14,121,122,123,126,127,129,130,132],{},"Konektor's strongest feature is the ",[45,124,125],{},"Feedback Loop"," capability. Every time you or CS changes a lead status (e.g., from ",[31,128,33],{}," ➔ ",[31,131,75],{},"), Konektor automatically notifies ad platforms (Meta\u002FGoogle\u002FTikTok) via API.",[26,134,136],{"id":135},"key-benefits","Key Benefits",[138,139,140,146],"ol",{},[42,141,142,145],{},[45,143,144],{},"Smart Algorithms",": Ad platforms learn to recognize the characteristics of people who are \"Qualified\" or \"Purchase\", not just \"Clickers\".",[42,147,148,151],{},[45,149,150],{},"Efficient Budget",": Ads will be distributed to audiences similar in behavior to your best customers (Lookalike).",[18,153,155],{"id":154},"retargeting-exclusion-strategies","Retargeting & Exclusion Strategies",[14,157,158],{},"With accurate status data, you can run advanced ad strategies:",[26,160,162],{"id":161},"_1-re-targeting-chaser-ads","1. Re-Targeting (Chaser Ads)",[14,164,165,166,169],{},"Target specific ads to people who ",[45,167,168],{},"chatted but haven't bought yet",".",[39,171,172,185],{},[42,173,174,177,178,180,181,180,183,169],{},[45,175,176],{},"Audience",": Status ",[31,179,55],{},", ",[31,182,65],{},[31,184,89],{},[42,186,187,190],{},[45,188,189],{},"Message",": \"Special discount today\", \"Customer testimonials\", or \"Free Shipping\".",[26,192,194],{"id":193},"_2-exclusion-save-budget","2. Exclusion (Save Budget)",[14,196,197,198,169],{},"Do not show acquisition ads (\"Buy Now\") to those who ",[45,199,200],{},"already bought",[39,202,203,209],{},[42,204,205,177,207,169],{},[45,206,176],{},[31,208,99],{},[42,210,211,213],{},[45,212,47],{},": Exclude this audience from campaigns. Save money for finding new customers.",[215,216,218],"tip",{"title":217},"Synchronization",[14,219,220,221,224],{},"Ensure you have enabled ",[45,222,223],{},"Conversion Settings"," so these status changes synchronize with your pixel\u002Fad account.",[18,226,228],{"id":227},"next-steps","Next Steps",[39,230,231,238],{},[42,232,233],{},[234,235,237],"a",{"href":236},"\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings","Setup Conversion Settings",[42,239,240],{},[234,241,243],{"href":242},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi","Meta CAPI Integration",{"title":245,"searchDepth":246,"depth":246,"links":247},"",2,[248,265,268,272],{"id":20,"depth":246,"text":21,"children":249},[250,253,255,257,259,261,263],{"id":28,"depth":251,"text":252},3,"1. New (new)",{"id":51,"depth":251,"text":254},"2. Contacted (contacted)",{"id":61,"depth":251,"text":256},"3. Responded (responded)",{"id":71,"depth":251,"text":258},"4. Qualified (qualified)",{"id":81,"depth":251,"text":260},"5. Proposal \u002F Negotiation (proposal \u002F negotiation)",{"id":95,"depth":251,"text":262},"6. Purchase (won)",{"id":108,"depth":251,"text":264},"7. Lost (lost)",{"id":118,"depth":246,"text":119,"children":266},[267],{"id":135,"depth":251,"text":136},{"id":154,"depth":246,"text":155,"children":269},[270,271],{"id":161,"depth":251,"text":162},{"id":193,"depth":251,"text":194},{"id":227,"depth":246,"text":228},"platform-guides",null,"Understand the lead lifecycle stages from New to Purchase, and how to leverage automated Feedback Loop for effective ad retargeting.","md",{},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey",{"title":280,"description":281,"keywords":282,"canonical":278,"image":288},"Customer Journey & Lead Lifecycle - Marketing Funnel Optimization","Learn lead stages in Konektor and how lead status changes can optimize your ad algorithms via feedback loops.",[283,284,285,286,287],"customer journey","lead lifecycle","lead status","marketing funnel","feedback loop","\u002Fog-customer-journey.png",{"loc":278,"lastmod":290},"2026-01-24","en\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey",[283,284,293,294,285],"retargeting","sales funnel",true,"Zmt0I4BX3oZx7-pDRqPRIbgslWF2bvrnTjn39557ZAA"]