[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fpixel-deduplication":3},{"id":4,"title":5,"body":6,"category":239,"code_examples":240,"demos":240,"description":241,"extension":242,"meta":243,"navigation":240,"order":244,"path":245,"seo":246,"sitemap":253,"stem":255,"tags":256,"toc":262,"videos":240,"__hash__":263},"docsEn\u002Fen\u002Fdocs\u002Fpixel-deduplication.md","Pixel Deduplication - How Konektor Prevents Double-Counting",{"type":7,"value":8,"toc":218},"minimark",[9,14,18,23,26,39,47,51,58,63,75,79,82,108,111,115,119,122,126,129,133,136,140,143,169,173,177,183,187,195,199],[10,11,13],"h1",{"id":12},"pixel-deduplication","Pixel Deduplication",[15,16,17],"p",{},"Double-counting is a common issue in digital advertising. Konektor uses consistent event IDs to help advertising platforms identify the same event and reduce duplicate counting risk.",[19,20,22],"h2",{"id":21},"why-is-deduplication-important","Why is Deduplication Important?",[15,24,25],{},"Without a proper deduplication system, a single customer conversion could be recorded multiple times if you are using multiple pixels. Example scenario without Konektor:",[27,28,29,33,36],"ol",{},[30,31,32],"li",{},"A customer clicks a Meta ad, then the next day clicks a Google ad.",[30,34,35],{},"When a purchase occurs, Meta claims the conversion, and Google also claims it.",[30,37,38],{},"Your dashboard shows 2 conversions, while in reality, there was only 1 customer.",[15,40,41,42,46],{},"This results in ",[43,44,45],"strong",{},"Inflated ROI"," (ROI that appears higher than it actually is) and poor budget decisions.",[19,48,50],{"id":49},"how-does-konektor-perform-deduplication","How Does Konektor Perform Deduplication?",[15,52,53,54,57],{},"Konektor uses the ",[43,55,56],{},"Event ID Matching"," method, standardized across all connected platforms.",[59,60,62],"h3",{"id":61},"_1-unique-event-identifier","1. Unique Event Identifier",[15,64,65,66,70,71,74],{},"Every Lead or transaction entering Konektor is assigned a permanent unique code (",[67,68,69],"code",{},"Lead ID"," \u002F ",[67,72,73],{},"Unique Code","). This code remains unchanged throughout the customer journey.",[59,76,78],{"id":77},"_2-cross-platform-synchronization","2. Cross-Platform Synchronization",[15,80,81],{},"When Konektor sends conversion data to Meta CAPI, Google Ads, TikTok, or LinkedIn, the system includes the same Event ID for the same occurrence.",[83,84,86,89],"info",{"title":85},"Technical Workflow",[15,87,88],{},"When a lead status changes to \"Purchase\", Konektor sends signals to the platforms:",[90,91,92,101],"ul",{},[30,93,94,97,98],{},[43,95,96],{},"Meta (FBCLID)",": \"Purchase\" event with ID ",[67,99,100],{},"LEAD_XYZ",[30,102,103,97,106],{},[43,104,105],{},"Google (GCLID)",[67,107,100],{},[15,109,110],{},"Advertising platforms receive this ID and detect if they have previously received the same ID, thus they will not count it as a new conversion.",[19,112,114],{"id":113},"benefits-of-using-konektor","Benefits of Using Konektor",[59,116,118],{"id":117},"high-attribution-accuracy","High Attribution Accuracy",[15,120,121],{},"Konektor helps advertising platforms understand which channel actually contributed last (Last-Click) or first (First-Click) without doubling the sales value.",[59,123,125],{"id":124},"optimized-ad-algorithms","Optimized Ad Algorithms",[15,127,128],{},"With clean data (no duplicates), Meta and Google Smart Bidding algorithms learn faster because they receive valid and honest success signals.",[59,130,132],{"id":131},"ad-spend-savings","Ad Spend Savings",[15,134,135],{},"By avoiding fake conversion data, you won't waste budget on campaigns that aren't actually performing as well as they seem.",[19,137,139],{"id":138},"what-is-deduplicated","What is Deduplicated?",[15,141,142],{},"Konektor deduplicates almost all types of event tracking, including:",[90,144,145,151,157],{},[30,146,147,150],{},[43,148,149],{},"Lead Events",": Registrations or form submissions.",[30,152,153,156],{},[43,154,155],{},"Purchase\u002FSales Events",": Product sales transactions.",[30,158,159,162,163,168],{},[43,160,161],{},"Custom Events",": Specific events defined in your ",[164,165,167],"a",{"href":166},"\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings","Conversion Settings",".",[19,170,172],{"id":171},"troubleshooting-faq","Troubleshooting & FAQ",[59,174,176],{"id":175},"do-i-need-to-manually-set-up-deduplication","Do I need to manually set up deduplication?",[15,178,179,182],{},[43,180,181],{},"No."," Deduplication in Konektor runs automatically behind the scenes. As long as you connect your advertising platforms through the Konektor dashboard, the Event ID Matching system is immediately active.",[59,184,186],{"id":185},"what-if-i-see-data-discrepancies-between-meta-and-google","What if I see data discrepancies between Meta and Google?",[15,188,189,190,194],{},"Data discrepancies are normal because each platform has a different \"Attribution Window\" (e.g., Meta 7 days, Google 30 days). However, Konektor ensures that the ",[191,192,193],"em",{},"event ID"," sent remains consistent to minimize these gaps.",[19,196,198],{"id":197},"next-steps","Next Steps",[90,200,201,206,212],{},[30,202,203],{},[164,204,205],{"href":166},"Setup Conversion Mapping",[30,207,208],{},[164,209,211],{"href":210},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Understand the lead lifecycle",[30,213,214],{},[164,215,217],{"href":216},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fmeta-emq","Meta Conversion API (CAPI) Guide",{"title":219,"searchDepth":220,"depth":220,"links":221},"",2,[222,223,228,233,234,238],{"id":21,"depth":220,"text":22},{"id":49,"depth":220,"text":50,"children":224},[225,227],{"id":61,"depth":226,"text":62},3,{"id":77,"depth":226,"text":78},{"id":113,"depth":220,"text":114,"children":229},[230,231,232],{"id":117,"depth":226,"text":118},{"id":124,"depth":226,"text":125},{"id":131,"depth":226,"text":132},{"id":138,"depth":220,"text":139},{"id":171,"depth":220,"text":172,"children":235},[236,237],{"id":175,"depth":226,"text":176},{"id":185,"depth":226,"text":186},{"id":197,"depth":220,"text":198},"advanced",null,"Learn how Konektor utilizes Event ID Matching technology to prevent doubling-counting of conversions across Meta, Google, TikTok, and LinkedIn.","md",{},5,"\u002Fen\u002Fdocs\u002Fpixel-deduplication",{"keywords":247,"canonical":245,"title":5,"description":241},[248,249,250,251,252],"pixel deduplication","prevent double counting","event id matching","konektor tracking","conversion accuracy",{"loc":245,"lastmod":254},"2026-08-27","en\u002Fdocs\u002Fpixel-deduplication",[257,258,259,260,261],"deduplication","tracking-accuracy","event-id","attribution","roi",true,"W7uF5cnKwJ-0VfcpZSsEvoabnkSVgt9HQLLxZvWwJRQ"]