[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fbusiness\u002Fconversion-strategy":3},{"id":4,"title":5,"body":6,"category":263,"code_examples":264,"demos":264,"description":265,"extension":266,"meta":267,"navigation":264,"order":268,"path":269,"seo":270,"sitemap":280,"stem":282,"tags":283,"toc":290,"videos":264,"__hash__":291},"docsEn\u002Fen\u002Fdocs\u002Fbusiness\u002Fconversion-strategy.md","Conversion Strategy",{"type":7,"value":8,"toc":252},"minimark",[9,13,29,34,40,45,52,108,112,119,144,148,151,186,190],[10,11,5],"h1",{"id":12},"conversion-strategy",[14,15,16,17,20,21,24,25,28],"p",{},"Konektor offers flexibility in how you send conversion data to ad platforms (Meta, Google, TikTok, LinkedIn). The ",[18,19,5],"strong",{}," feature allows you to balance betweeen ",[18,22,23],{},"internal data cleanliness (ROI)"," and ",[18,26,27],{},"ad algorithm performance",".",[30,31,33],"h2",{"id":32},"strategy-options","Strategy Options",[14,35,36,37,28],{},"You can configure this in ",[18,38,39],{},"Settings > Conversion",[41,42,44],"h3",{"id":43},"_1-strict-mode-default","1. Strict Mode (Default)",[14,46,47,48,51],{},"This is the default setting. In this mode, the system will ",[18,49,50],{},"ONLY"," send conversion events to ad platforms when the minimum platform-specific data is available.",[53,54,55,66,96,102],"ul",{},[56,57,58,61,62,65],"li",{},[18,59,60],{},"How it works",": If a lead comes from organic traffic (no ad click) and makes a purchase, the event is ",[18,63,64],{},"NOT"," sent to Facebook\u002FGoogle.",[56,67,68,71,72,75,76,80,81,84,85,88,89,88,92,95],{},[18,69,70],{},"Google note",": On the ",[18,73,74],{},"GA4"," path, ",[77,78,79],"code",{},"ga_client_id"," must exist when the event is sent. On the ",[18,82,83],{},"Google Ads API"," path, the system can use ",[77,86,87],{},"gclid",", ",[77,90,91],{},"wbraid",[77,93,94],{},"gbraid",", or sufficient hashed identifiers.",[56,97,98,101],{},[18,99,100],{},"Pros",": Your ad dashboard ROI reports will be conservative and \"clean\". You only pay for\u002Fattribute results that are directly linked to an ad click (Direct Attribution).",[56,103,104,107],{},[18,105,106],{},"Cons",": Reported conversions in ad dashboards will be lower. Ad algorithms may learn slower due to limited data signals.",[41,109,111],{"id":110},"_2-send-all-events","2. Send All Events",[14,113,114,115,118],{},"In this mode, the system sends ",[18,116,117],{},"all"," qualifying conversion events, regardless of whether the lead has a Click ID or not.",[53,120,121,126,139],{},[56,122,123,125],{},[18,124,60],{},": If an organic lead makes a purchase, Konektor still sends a \"Purchase\" event to Facebook\u002FGoogle, including hashed user data (Email, Phone).",[56,127,128,130,131,134,135,138],{},[18,129,100],{},": Provides maximum data signals to the ad platform's AI. Platforms can use ",[18,132,133],{},"Advanced Matching"," to recognize users even without Click IDs (e.g., user viewed ad on Mobile, bought on Desktop). This is the ",[18,136,137],{},"Best Practice"," recommended by platforms.",[56,140,141,143],{},[18,142,106],{},": Conversion data in ad dashboards might be higher than your internal attribution data (due to View-Through Attribution, etc.).",[30,145,147],{"id":146},"official-references","Official References",[14,149,150],{},"Ad platforms generally recommend the \"Send All\" approach to maximize their Machine Learning (AI) performance. Read more here:",[53,152,153,166,176],{},[56,154,155,158,159],{},[18,156,157],{},"Meta (Facebook)",": ",[160,161,165],"a",{"href":162,"rel":163},"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F823677331451951",[164],"nofollow","About Advanced Matching",[56,167,168,158,171],{},[18,169,170],{},"Google Ads",[160,172,175],{"href":173,"rel":174},"https:\u002F\u002Fsupport.google.com\u002Fgoogle-ads\u002Fanswer\u002F9888656",[164],"About Enhanced Conversions",[56,177,178,158,181],{},[18,179,180],{},"TikTok",[160,182,185],{"href":183,"rel":184},"https:\u002F\u002Fads.tiktok.com\u002Fhelp\u002Farticle\u002Fevents-api-best-practices",[164],"Events API Best Practices",[30,187,189],{"id":188},"which-one-should-i-choose","Which One Should I Choose?",[191,192,193,213],"table",{},[194,195,196],"thead",{},[197,198,199,208],"tr",{},[200,201,203,204,207],"th",{"align":202},"left","Choose ",[18,205,206],{},"Strict Mode"," If...",[200,209,203,210,207],{"align":202},[18,211,212],{},"Send All",[214,215,216,232,244],"tbody",{},[197,217,218,226],{},[219,220,221,222,225],"td",{"align":202},"Your priority is ",[18,223,224],{},"conservative and definite"," Cost Per Result (CPA) reporting.",[219,227,221,228,231],{"align":202},[18,229,230],{},"maximizing revenue"," and letting Ad AI optimize fully.",[197,233,234,237],{},[219,235,236],{"align":202},"You have a limited budget and strict attribution rules.",[219,238,239,240,243],{"align":202},"You want to leverage ",[18,241,242],{},"Cross-Device Tracking"," features from platforms.",[197,245,246,249],{},[219,247,248],{"align":202},"You want ad dashboard data to match 100% with \"Ads Source\" in your internal CRM.",[219,250,251],{"align":202},"You are okay with ad dashboard conversions being slightly higher due to broader attribution models.",{"title":253,"searchDepth":254,"depth":254,"links":255},"",2,[256,261,262],{"id":32,"depth":254,"text":33,"children":257},[258,260],{"id":43,"depth":259,"text":44},3,{"id":110,"depth":259,"text":111},{"id":146,"depth":254,"text":147},{"id":188,"depth":254,"text":189},"business",null,"Guide to choosing a conversion data strategy: Strict Mode vs Send All Events.","md",{},4,"\u002Fen\u002Fdocs\u002Fbusiness\u002Fconversion-strategy",{"title":271,"description":272,"keywords":273,"canonical":279},"Conversion Strategy - Strict vs Send All | Konektor Docs","Learn the difference between Strict Mode and Send All Mode. Optimize for ROI accuracy or Ad Algorithm performance.",[274,275,276,277,278],"conversion strategy","strict mode","send all events","meta capi","google enhanced conversions","\u002Fdocs\u002Fbusiness\u002Fconversion-strategy",{"loc":279,"lastmod":281},"2024-01-26","en\u002Fdocs\u002Fbusiness\u002Fconversion-strategy",[284,285,286,287,288,289],"conversion","tracking","pixels","meta-capi","google-ads","attribution",true,"E29aGnoliW6ivnA8WFVYHhqln9iROYdIhWktTRvQrd4"]