[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fanalytics":3},{"id":4,"title":5,"body":6,"category":211,"code_examples":212,"demos":212,"description":213,"extension":214,"meta":215,"navigation":212,"order":216,"path":217,"seo":218,"sitemap":226,"stem":228,"tags":229,"toc":235,"videos":212,"__hash__":236},"docsEn\u002Fen\u002Fdocs\u002Fanalytics.md","Analytics Dashboard - User Guide",{"type":7,"value":8,"toc":201},"minimark",[9,14,27,32,85,89,100,104,114,129,132,135,145,148,152,159,163,174,178],[10,11,13],"h1",{"id":12},"analytics-dashboard","Analytics Dashboard",[15,16,17,18,22,23,26],"p",{},"The ",[19,20,21],"strong",{},"Ads Analytics"," page summarizes campaign performance with a focus on cumulative funnel movement, campaign\u002Fkeyword\u002Fad breakdowns, and ",[19,24,25],{},"Ads Spend"," data for ROAS analysis.",[28,29,31],"h2",{"id":30},"key-features","Key Features",[33,34,35,48,54,64,70,76],"ul",{},[36,37,38,41,42,47],"li",{},[19,39,40],{},"Cumulative Funnel",": Shows the total number of leads that have ever reached each stage, from Pageview and New through Purchase or Lost. See ",[43,44,46],"a",{"href":45},"\u002Fen\u002Fdocs\u002Fads-analytics-funnel","Funnel Analytics",".",[36,49,50,53],{},[19,51,52],{},"Campaign, Keyword, and Ad Details",": Compare performance at each campaign entity level.",[36,55,56,59,60,63],{},[19,57,58],{},"Lead Drill-down",": Click a status metric to open the ",[19,61,62],{},"Leads"," page with matching filters. Drill-down uses cumulative status mode so it matches the funnel number.",[36,65,66,69],{},[19,67,68],{},"Date and Platform Filters",": Analyze a specific period, platform, and traffic type.",[36,71,72,75],{},[19,73,74],{},"CSV Export",": Download the active summary for offline analysis.",[36,77,78,81,82,47],{},[19,79,80],{},"Ads Spend and ROAS",": Combine spend data with lead and conversion metrics. See ",[43,83,25],{"href":84},"\u002Fen\u002Fdocs\u002Fads-spend",[28,86,88],{"id":87},"filters-and-date-range","Filters and Date Range",[33,90,91,94,97],{},[36,92,93],{},"Use the date picker so every metric is calculated for the same period.",[36,95,96],{},"Select a platform to focus on Google, Meta, TikTok, LinkedIn, or all platforms.",[36,98,99],{},"Use the traffic filter to separate ads traffic from organic traffic.",[28,101,103],{"id":102},"funnel-vs-pipeline-snapshot","Funnel vs Pipeline Snapshot",[15,105,106,107,110,111,113],{},"The Analytics funnel is ",[19,108,109],{},"cumulative"," so you can read drop-off between stages. The ",[19,112,62],{}," page is a current-status snapshot for sales operations.",[15,115,116,117,121,122,125,126,47],{},"When you drill down from Analytics to Leads, Konektor uses ",[118,119,120],"code",{},"statusMode=cumulative",". For example, clicking ",[118,123,124],{},"responded"," still includes leads that later moved to ",[118,127,128],{},"purchase",[28,130,58],{"id":131},"lead-drill-down",[15,133,134],{},"A status click opens the Leads page with query parameters like:",[136,137,143],"pre",{"className":138,"code":140,"language":141,"meta":142},[139],"language-text","\u002Fmember\u002Fowner\u002Fleads?utmCampaign=Campaign+Name&status=responded&statusMode=cumulative&startDate=YYYY-MM-DD&endDate=YYYY-MM-DD\n","text","",[118,144,140],{"__ignoreMap":142},[15,146,147],{},"The Leads page shows a filter summary banner for the selected campaign, keyword, ad, and date range.",[28,149,151],{"id":150},"exporting-data","Exporting Data",[15,153,154,155,158],{},"Use ",[19,156,157],{},"Export"," on the Analytics page to download a CSV for the active filters. The CSV format is normalized across platforms so it works well in spreadsheets and BI tools.",[28,160,162],{"id":161},"best-practices","Best Practices",[33,164,165,168,171],{},[36,166,167],{},"Use the same date range when comparing campaigns.",[36,169,170],{},"Keep lead status definitions consistent across the team.",[36,172,173],{},"Combine Analytics with Ads Spend for better ROAS analysis.",[28,175,177],{"id":176},"related-pages","Related Pages",[33,179,180,186,191,195],{},[36,181,182],{},[43,183,185],{"href":184},"\u002Fen\u002Fdocs\u002Freport","Report Page",[36,187,188],{},[43,189,190],{"href":45},"Cumulative Funnel Analytics",[36,192,193],{},[43,194,25],{"href":84},[36,196,197],{},[43,198,200],{"href":199},"\u002Fen\u002Fdocs\u002Fconversions","Conversion Dashboard",{"title":142,"searchDepth":202,"depth":202,"links":203},2,[204,205,206,207,208,209,210],{"id":30,"depth":202,"text":31},{"id":87,"depth":202,"text":88},{"id":102,"depth":202,"text":103},{"id":131,"depth":202,"text":58},{"id":150,"depth":202,"text":151},{"id":161,"depth":202,"text":162},{"id":176,"depth":202,"text":177},"tracking",null,"Understand Ads Analytics: cumulative funnel, lead drill-down, date filters, and CSV export.","md",{},3,"\u002Fen\u002Fdocs\u002Fanalytics",{"title":219,"description":220,"keywords":221,"canonical":217},"Analytics Dashboard Guide - Konektor","Learn how to read cumulative funnels, filter campaigns, and use lead drill-downs in Konektor.",[222,223,224,225],"analytics dashboard","cumulative funnel","lead drill-down","konektor analytics",{"loc":217,"lastmod":227},"2026-02-04","en\u002Fdocs\u002Fanalytics",[230,231,232,233,234],"analytics","ads","funnel","report","roas",true,"CqS7R78VOWFmbFFyu2V1wk0OfEOINKcPeegod_MfQv4"]