[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings":3},{"id":4,"title":5,"body":6,"category":2201,"code_examples":2202,"demos":2202,"description":2203,"extension":2204,"meta":2205,"navigation":2202,"order":2206,"path":2207,"seo":2208,"sitemap":2214,"stem":2216,"tags":2217,"toc":2221,"videos":2202,"__hash__":2222},"docsEn\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings.md","Conversion Settings Configuration - Ad Optimization",{"type":7,"value":8,"toc":2175},"minimark",[9,12,17,26,29,34,45,48,53,60,308,349,362,366,369,391,402,412,418,421,439,443,448,487,506,510,518,552,555,564,567,584,596,600,618,629,644,646,650,654,661,934,938,951,1329,1352,1356,1365,1622,1639,1643,1654,1899,1909,1911,1915,1921,1925,1928,1939,2004,2008,2011,2033,2045,2080,2082,2086,2092,2099,2119,2123,2135,2137,2141,2144,2169],[10,11],"hr",{},[13,14,16],"h1",{"id":15},"conversion-settings-configuration","Conversion Settings Configuration",[18,19,20,21,25],"p",{},"The ",[22,23,24],"strong",{},"Conversion Settings"," page allows you to control how Konektor reports events\u002Fconversions back to ad platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads) when a Lead status changes.",[18,27,28],{},"This feature is very powerful for optimizing ads based on real results (Purchase\u002FClosing) rather than just WA button clicks.",[30,31,33],"h2",{"id":32},"_1-event-mapping","1. Event Mapping",[18,35,36,37,40,41,44],{},"Konektor uses ",[22,38,39],{},"Target Status"," logic to report conversions. The system no longer relies on \"status changes\" (e.g., A to B), but instead looks at the ",[22,42,43],{},"Final Status"," of the Lead.",[18,46,47],{},"This means as soon as a Lead reaches a specific status (whether upon initial entry or during an update), Konektor will send the corresponding event for that status to the ad platforms.",[49,50,52],"h3",{"id":51},"default-mapping-type-sales","Default Mapping (Type: Sales)",[18,54,55,56,59],{},"The following is the standard mapping used by the system based on ",[22,57,58],{},"Lead Status",":",[61,62,63,85],"table",{},[64,65,66],"thead",{},[67,68,69,73,76,79,82],"tr",{},[70,71,58],"th",{"align":72},"left",[70,74,75],{"align":72},"Meta Event",[70,77,78],{"align":72},"Google (GA4) Event",[70,80,81],{"align":72},"TikTok Event",[70,83,84],{"align":72},"LinkedIn Event",[86,87,88,111,130,150,169,188,206,225,243,261,289],"tbody",{},[67,89,90,97,100,105,108],{},[91,92,93],"td",{"align":72},[94,95,96],"code",{},"pageview",[91,98,99],{"align":72},"PageView",[91,101,102],{"align":72},[94,103,104],{},"page_view",[91,106,107],{"align":72},"ViewContent",[91,109,110],{"align":72},"PAGE_VIEW",[67,112,113,118,121,126,128],{},[91,114,115],{"align":72},[94,116,117],{},"new",[91,119,120],{"align":72},"AddToCart",[91,122,123],{"align":72},[94,124,125],{},"generate_lead",[91,127,107],{"align":72},[91,129,110],{"align":72},[67,131,132,137,140,145,147],{},[91,133,134],{"align":72},[94,135,136],{},"contacted",[91,138,139],{"align":72},"Contact",[91,141,142],{"align":72},[94,143,144],{},"working_lead",[91,146,139],{"align":72},[91,148,149],{"align":72},"CONTACT",[67,151,152,157,160,164,166],{},[91,153,154],{"align":72},[94,155,156],{},"responded",[91,158,159],{"align":72},"Lead",[91,161,162],{"align":72},[94,163,144],{},[91,165,159],{"align":72},[91,167,168],{"align":72},"LEAD",[67,170,171,176,178,183,185],{},[91,172,173],{"align":72},[94,174,175],{},"qualified",[91,177,159],{"align":72},[91,179,180],{"align":72},[94,181,182],{},"qualify_lead",[91,184,159],{"align":72},[91,186,187],{"align":72},"QUALIFIED_LEAD",[67,189,190,195,198,202,204],{},[91,191,192],{"align":72},[94,193,194],{},"hot",[91,196,197],{"align":72},"SubmitApplication",[91,199,200],{"align":72},[94,201,144],{},[91,203,197],{"align":72},[91,205,187],{"align":72},[67,207,208,213,216,220,222],{},[91,209,210],{"align":72},[94,211,212],{},"proposal",[91,214,215],{"align":72},"InitiateCheckout",[91,217,218],{"align":72},[94,219,144],{},[91,221,215],{"align":72},[91,223,224],{"align":72},"REQUEST_QUOTE",[67,226,227,232,235,239,241],{},[91,228,229],{"align":72},[94,230,231],{},"negotiation",[91,233,234],{"align":72},"AddPaymentInfo",[91,236,237],{"align":72},[94,238,144],{},[91,240,234],{"align":72},[91,242,224],{"align":72},[67,244,245,250,252,257,259],{},[91,246,247],{"align":72},[94,248,249],{},"invoice",[91,251,234],{"align":72},[91,253,254],{"align":72},[94,255,256],{},"add_payment_info",[91,258,234],{"align":72},[91,260,224],{"align":72},[67,262,263,268,273,280,284],{},[91,264,265],{"align":72},[94,266,267],{},"won",[91,269,270],{"align":72},[22,271,272],{},"Purchase",[91,274,275],{"align":72},[22,276,277],{},[94,278,279],{},"purchase",[91,281,282],{"align":72},[22,283,272],{},[91,285,286],{"align":72},[22,287,288],{},"PURCHASE",[67,290,291,296,299,304,306],{},[91,292,293],{"align":72},[94,294,295],{},"lost",[91,297,298],{"align":72},"Archive",[91,300,301],{"align":72},[94,302,303],{},"close_unconvert_lead",[91,305,107],{"align":72},[91,307,298],{"align":72},[309,310,312],"warning",{"title":311},"Status pageview vs new",[313,314,315,331],"ul",{},[316,317,318,323,324,327,328,330],"li",{},[22,319,320,322],{},[94,321,96],{}," (Visitor)",": Used when the tracker (",[94,325,326],{},"track.min.js",") detects an initial visit. This status triggers the ",[22,329,99],{}," event (if enabled\u002Fmapped).",[316,332,333,338,339,342,343,345,346,348],{},[22,334,335,337],{},[94,336,117],{}," (Lead)",": Used when a visitor takes a real action (like clicking a WhatsApp Rotator). This status ",[22,340,341],{},"will send the first conversion"," (usually ",[94,344,107],{}," or ",[94,347,139],{},").",[350,351,353],"info",{"title":352},"Note",[18,354,355,356,359,360,348],{},"Events are only sent ",[22,357,358],{},"once"," per event category (e.g., a Purchase event is only sent once even if the status is updated multiple times to ",[94,361,267],{},[49,363,365],{"id":364},"google-ads-ga4-vs-ads-api","Google Ads: GA4 vs Ads API",[18,367,368],{},"Konektor supports two Google reporting paths:",[313,370,371,377],{},[316,372,373,376],{},[22,374,375],{},"GA4",": Events go to GA4 and you import them into Google Ads.",[316,378,379,382,383,386,387,390],{},[22,380,381],{},"Ads API",": Events go directly to Google Ads through ",[22,384,385],{},"Direct Google Ads API (Advanced)"," using an ",[22,388,389],{},"Action ID",".",[18,392,393,394,397,398,401],{},"If you use Ads API, the system uses the ",[22,395,396],{},"default Action ID"," from the Google Pixel first. In Conversion Settings, you only need to fill a ",[22,399,400],{},"per-status Action ID override"," when you want to replace the Action ID for a specific status. GA4 mapping still lives in the Google (GA4) column.",[403,404,406],"important",{"title":405},"Conversion Label",[18,407,408,409,390],{},"Conversion Label is only used for online tags (e.g., GTM). Ads API mode ",[22,410,411],{},"does not use Conversion Label",[18,413,414,417],{},[22,415,416],{},"Recommendation",": use Ads API for bidding optimization and GA4 for additional analytics.",[18,419,420],{},"Official references:",[313,422,423,432],{},[316,424,425],{},[426,427,431],"a",{"href":428,"rel":429},"https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fapi\u002Fdocs\u002Fconversions\u002Fupload-offline?hl=en",[430],"nofollow","Upload offline conversions (Google Ads API)",[316,433,434],{},[426,435,438],{"href":436,"rel":437},"https:\u002F\u002Fdevelopers.google.com\u002Fgoogle-ads\u002Fapi\u002Fdocs\u002Fconversions\u002Fupload-online?hl=en",[430],"Upload online conversions (Google Ads API)",[49,440,442],{"id":441},"how-to-find-action-id-direct-google-ads-api","How to find Action ID (Direct Google Ads API)",[18,444,445,446,390],{},"Use these steps when you use Ads API and need ",[22,447,389],{},[449,450,451,464,471,474],"ol",{},[316,452,453,454,457,458,457,461,390],{},"Open ",[22,455,456],{},"Google Ads"," → ",[22,459,460],{},"Goals",[22,462,463],{},"Conversions",[316,465,466,467,470],{},"Click the ",[22,468,469],{},"Conversion Action"," you want to use.",[316,472,473],{},"On the details page, look at the URL in your browser.",[316,475,476,477,480,481,484,485,390],{},"Find the parameter ",[22,478,479],{},"ctId=123456789",". The number after ",[22,482,483],{},"ctId"," is the ",[22,486,389],{},[403,488,490],{"title":489},"Do not confuse these values",[18,491,492,493,495,496,499,500,502,503,390],{},"The Action ID comes from ",[94,494,483],{}," in the conversion action details URL. It is not the ",[22,497,498],{},"Conversion ID"," and not the ",[22,501,405],{}," shown in ",[22,504,505],{},"Tag setup",[49,507,509],{"id":508},"how-to-find-conversion-id-and-conversion-label-google-ads","How to find Conversion ID and Conversion Label (Google Ads)",[18,511,512,513,515,516,390],{},"Use these steps when you install online tags (GTM or gtag) and need ",[22,514,498],{}," and ",[22,517,405],{},[449,519,520,528,532,537,544],{},[316,521,453,522,457,524,457,526,390],{},[22,523,456],{},[22,525,460],{},[22,527,463],{},[316,529,466,530,470],{},[22,531,469],{},[316,533,534,535,390],{},"Go to ",[22,536,505],{},[316,538,539,540,543],{},"Choose ",[22,541,542],{},"Tag Manager"," (or your preferred installation method).",[316,545,546,547,515,549,551],{},"Copy the ",[22,548,498],{},[22,550,405],{}," shown there.",[18,553,554],{},"Official Google doc:",[313,556,557],{},[316,558,559],{},[426,560,563],{"href":561,"rel":562},"https:\u002F\u002Fsupport.google.com\u002Ftagmanager\u002Fanswer\u002F6105160?hl=en",[430],"Google Ads conversions (Tag Manager)",[18,565,566],{},"Example:",[313,568,569,577],{},[316,570,571,573,574],{},[22,572,498],{},": ",[94,575,576],{},"1234567890",[316,578,579,573,581],{},[22,580,405],{},[94,582,583],{},"AbCdEfGhIjKlMnOpQrSt",[403,585,587],{"title":586},"Ads API note",[18,588,589,590,592,593,595],{},"If you use ",[22,591,385],{},", the system uses an ",[22,594,389],{},". You can use one default Action ID in the Google Pixel, then add per-status overrides only when needed. Conversion Label is only required for online tags.",[49,597,599],{"id":598},"custom-event-names","Custom Event Names",[18,601,602,606,607,609,610,613,614,617],{},[426,603,604],{"href":604,"rel":605},"https:\u002F\u002Fguide.konektor.id\u002Fembed\u002Fcmkutwsnr1zj712hhott4wx3s?embed_v=2",[430],"\nYou can change the standard event names above (e.g., change ",[94,608,272],{}," to ",[94,611,612],{},"Closing",") via the ",[22,615,616],{},"Conversion Settings > Custom Event Mapping"," menu.",[619,620,622],"tip",{"title":621},"Disable Event",[18,623,624,625,628],{},"If you want to stop sending events for a specific status, select the ",[22,626,627],{},"dont_send"," option in the custom mapping dropdown. The system will skip processing for that event.",[350,630,632],{"title":631},"When the Action ID override field appears",[18,633,20,634,637,638,640,641,643],{},[22,635,636],{},"Google Ads (Action ID)"," field in Conversion Settings only appears when the Google Pixel is active in ",[22,639,381],{}," mode. If the Google Pixel is still using ",[22,642,375],{}," mode, the Action ID override field stays hidden.",[10,645],{},[30,647,649],{"id":648},"_2-platform-standard-events","2. Platform Standard Events",[49,651,653],{"id":652},"meta-pixel-standard-events","Meta Pixel Standard Events",[18,655,656,657,59],{},"When creating custom mappings, you can choose from all ",[426,658,653],{"href":659,"rel":660},"https:\u002F\u002Fdevelopers.facebook.com\u002Fdocs\u002Fmeta-pixel\u002Freference",[430],[61,662,663,676],{},[64,664,665],{},[67,666,667,670,673],{},[70,668,669],{"align":72},"Event",[70,671,672],{"align":72},"Description",[70,674,675],{"align":72},"Use Case",[86,677,678,689,701,713,725,738,749,761,773,785,797,809,822,833,846,859,870,883,896,908,921],{},[67,679,680,685,687],{},[91,681,682],{"align":72},[22,683,684],{},"Core Conversion",[91,686],{"align":72},[91,688],{"align":72},[67,690,691,695,698],{},[91,692,693],{"align":72},[94,694,272],{},[91,696,697],{"align":72},"Purchase completed",[91,699,700],{"align":72},"Final checkout\u002Fpayment",[67,702,703,707,710],{},[91,704,705],{"align":72},[94,706,159],{},[91,708,709],{"align":72},"Sign up completed",[91,711,712],{"align":72},"Form submissions",[67,714,715,719,722],{},[91,716,717],{"align":72},[94,718,139],{},[91,720,721],{"align":72},"Contact initiated",[91,723,724],{"align":72},"WhatsApp, phone, chat",[67,726,727,732,735],{},[91,728,729],{"align":72},[94,730,731],{},"CompleteRegistration",[91,733,734],{"align":72},"Registration completed",[91,736,737],{"align":72},"Account creation",[67,739,740,745,747],{},[91,741,742],{"align":72},[22,743,744],{},"Shopping Events",[91,746],{"align":72},[91,748],{"align":72},[67,750,751,755,758],{},[91,752,753],{"align":72},[94,754,234],{},[91,756,757],{"align":72},"Payment info added",[91,759,760],{"align":72},"Pre-checkout step",[67,762,763,767,770],{},[91,764,765],{"align":72},[94,766,120],{},[91,768,769],{"align":72},"Added to cart",[91,771,772],{"align":72},"Product interest",[67,774,775,780,783],{},[91,776,777],{"align":72},[94,778,779],{},"AddToWishlist",[91,781,782],{"align":72},"Added to wishlist",[91,784,772],{"align":72},[67,786,787,791,794],{},[91,788,789],{"align":72},[94,790,215],{},[91,792,793],{"align":72},"Started checkout",[91,795,796],{"align":72},"Checkout intent",[67,798,799,803,806],{},[91,800,801],{"align":72},[94,802,107],{},[91,804,805],{"align":72},"Viewed page\u002Fproduct",[91,807,808],{"align":72},"Product views",[67,810,811,816,819],{},[91,812,813],{"align":72},[94,814,815],{},"Search",[91,817,818],{"align":72},"Performed search",[91,820,821],{"align":72},"Search queries",[67,823,824,829,831],{},[91,825,826],{"align":72},[22,827,828],{},"Subscription Events",[91,830],{"align":72},[91,832],{"align":72},[67,834,835,840,843],{},[91,836,837],{"align":72},[94,838,839],{},"StartTrial",[91,841,842],{"align":72},"Started free trial",[91,844,845],{"align":72},"Trial signups",[67,847,848,853,856],{},[91,849,850],{"align":72},[94,851,852],{},"Subscribe",[91,854,855],{"align":72},"Subscribed to service",[91,857,858],{"align":72},"Subscription conversions",[67,860,861,866,868],{},[91,862,863],{"align":72},[22,864,865],{},"Service Events",[91,867],{"align":72},[91,869],{"align":72},[67,871,872,877,880],{},[91,873,874],{"align":72},[94,875,876],{},"Schedule",[91,878,879],{"align":72},"Booked appointment",[91,881,882],{"align":72},"Appointment booking",[67,884,885,890,893],{},[91,886,887],{"align":72},[94,888,889],{},"FindLocation",[91,891,892],{"align":72},"Searched for location",[91,894,895],{"align":72},"Store locator",[67,897,898,902,905],{},[91,899,900],{"align":72},[94,901,197],{},[91,903,904],{"align":72},"Submitted application",[91,906,907],{"align":72},"Applications",[67,909,910,915,918],{},[91,911,912],{"align":72},[94,913,914],{},"CustomizeProduct",[91,916,917],{"align":72},"Customized product",[91,919,920],{"align":72},"Product customization",[67,922,923,928,931],{},[91,924,925],{"align":72},[94,926,927],{},"Donate",[91,929,930],{"align":72},"Made donation",[91,932,933],{"align":72},"Donations",[49,935,937],{"id":936},"google-analytics-4-ga4-recommended-events","Google Analytics 4 (GA4) Recommended Events",[18,939,940,941,946,947,950],{},"Konektor supports all ",[426,942,945],{"href":943,"rel":944},"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\u002Fdevguides\u002Fcollection\u002Fga4\u002Freference\u002Fevents",[430],"GA4 Recommended Events",". GA4 events use ",[22,948,949],{},"lowercase with underscores"," format:",[61,952,953,963],{},[64,954,955],{},[67,956,957,959,961],{},[70,958,669],{"align":72},[70,960,672],{"align":72},[70,962,675],{"align":72},[86,964,965,976,988,1000,1012,1025,1037,1050,1061,1072,1083,1094,1107,1120,1133,1146,1159,1171,1182,1195,1206,1218,1229,1242,1255,1266,1279,1292,1303,1316],{},[67,966,967,972,974],{},[91,968,969],{"align":72},[22,970,971],{},"Lead Lifecycle Events",[91,973],{"align":72},[91,975],{"align":72},[67,977,978,982,985],{},[91,979,980],{"align":72},[94,981,125],{},[91,983,984],{"align":72},"Lead generated",[91,986,987],{"align":72},"Form submission, first contact",[67,989,990,994,997],{},[91,991,992],{"align":72},[94,993,182],{},[91,995,996],{"align":72},"Lead qualified",[91,998,999],{"align":72},"Lead scoring threshold",[67,1001,1002,1006,1009],{},[91,1003,1004],{"align":72},[94,1005,144],{},[91,1007,1008],{"align":72},"Lead being worked",[91,1010,1011],{"align":72},"Follow-up in progress",[67,1013,1014,1019,1022],{},[91,1015,1016],{"align":72},[94,1017,1018],{},"close_convert_lead",[91,1020,1021],{"align":72},"Lead successfully closed",[91,1023,1024],{"align":72},"Deal won",[67,1026,1027,1031,1034],{},[91,1028,1029],{"align":72},[94,1030,303],{},[91,1032,1033],{"align":72},"Lead did not close",[91,1035,1036],{"align":72},"Deal lost",[67,1038,1039,1044,1047],{},[91,1040,1041],{"align":72},[94,1042,1043],{},"disqualify_lead",[91,1045,1046],{"align":72},"Lead disqualified",[91,1048,1049],{"align":72},"Not qualified",[67,1051,1052,1057,1059],{},[91,1053,1054],{"align":72},[22,1055,1056],{},"E-commerce Shopping",[91,1058],{"align":72},[91,1060],{"align":72},[67,1062,1063,1067,1069],{},[91,1064,1065],{"align":72},[94,1066,279],{},[91,1068,697],{"align":72},[91,1070,1071],{"align":72},"Transaction completed",[67,1073,1074,1079,1081],{},[91,1075,1076],{"align":72},[94,1077,1078],{},"add_to_cart",[91,1080,769],{"align":72},[91,1082,772],{"align":72},[67,1084,1085,1090,1092],{},[91,1086,1087],{"align":72},[94,1088,1089],{},"add_to_wishlist",[91,1091,782],{"align":72},[91,1093,772],{"align":72},[67,1095,1096,1101,1104],{},[91,1097,1098],{"align":72},[94,1099,1100],{},"remove_from_cart",[91,1102,1103],{"align":72},"Removed from cart",[91,1105,1106],{"align":72},"Cart abandonment",[67,1108,1109,1114,1117],{},[91,1110,1111],{"align":72},[94,1112,1113],{},"view_cart",[91,1115,1116],{"align":72},"Viewed cart",[91,1118,1119],{"align":72},"Cart review",[67,1121,1122,1127,1130],{},[91,1123,1124],{"align":72},[94,1125,1126],{},"view_item",[91,1128,1129],{"align":72},"Viewed product",[91,1131,1132],{"align":72},"Product page view",[67,1134,1135,1140,1143],{},[91,1136,1137],{"align":72},[94,1138,1139],{},"view_item_list",[91,1141,1142],{"align":72},"Viewed product list",[91,1144,1145],{"align":72},"Category page",[67,1147,1148,1153,1156],{},[91,1149,1150],{"align":72},[94,1151,1152],{},"select_item",[91,1154,1155],{"align":72},"Selected product",[91,1157,1158],{"align":72},"Product selection",[67,1160,1161,1166,1168],{},[91,1162,1163],{"align":72},[94,1164,1165],{},"begin_checkout",[91,1167,793],{"align":72},[91,1169,1170],{"align":72},"Checkout started",[67,1172,1173,1177,1179],{},[91,1174,1175],{"align":72},[94,1176,256],{},[91,1178,757],{"align":72},[91,1180,1181],{"align":72},"Payment step",[67,1183,1184,1189,1192],{},[91,1185,1186],{"align":72},[94,1187,1188],{},"add_shipping_info",[91,1190,1191],{"align":72},"Shipping info added",[91,1193,1194],{"align":72},"Shipping step",[67,1196,1197,1202,1204],{},[91,1198,1199],{"align":72},[94,1200,1201],{},"search",[91,1203,818],{"align":72},[91,1205,821],{"align":72},[67,1207,1208,1213,1216],{},[91,1209,1210],{"align":72},[94,1211,1212],{},"refund",[91,1214,1215],{"align":72},"Refund processed",[91,1217,1215],{"align":72},[67,1219,1220,1225,1227],{},[91,1221,1222],{"align":72},[22,1223,1224],{},"Promotion Events",[91,1226],{"align":72},[91,1228],{"align":72},[67,1230,1231,1236,1239],{},[91,1232,1233],{"align":72},[94,1234,1235],{},"view_promotion",[91,1237,1238],{"align":72},"Viewed promotion",[91,1240,1241],{"align":72},"Banner views",[67,1243,1244,1249,1252],{},[91,1245,1246],{"align":72},[94,1247,1248],{},"select_promotion",[91,1250,1251],{"align":72},"Selected promotion",[91,1253,1254],{"align":72},"Banner clicks",[67,1256,1257,1262,1264],{},[91,1258,1259],{"align":72},[22,1260,1261],{},"Account Events",[91,1263],{"align":72},[91,1265],{"align":72},[67,1267,1268,1273,1276],{},[91,1269,1270],{"align":72},[94,1271,1272],{},"login",[91,1274,1275],{"align":72},"User logged in",[91,1277,1278],{"align":72},"Login events",[67,1280,1281,1286,1289],{},[91,1282,1283],{"align":72},[94,1284,1285],{},"sign_up",[91,1287,1288],{"align":72},"User signed up",[91,1290,1291],{"align":72},"Registration",[67,1293,1294,1299,1301],{},[91,1295,1296],{"align":72},[22,1297,1298],{},"Engagement Events",[91,1300],{"align":72},[91,1302],{"align":72},[67,1304,1305,1310,1313],{},[91,1306,1307],{"align":72},[94,1308,1309],{},"share",[91,1311,1312],{"align":72},"Content shared",[91,1314,1315],{"align":72},"Social sharing",[67,1317,1318,1323,1326],{},[91,1319,1320],{"align":72},[94,1321,1322],{},"select_content",[91,1324,1325],{"align":72},"Content selected",[91,1327,1328],{"align":72},"Content engagement",[350,1330,1332],{"title":1331},"GA4 Event Format",[18,1333,1334,1335,1337,1338,1340,1341,1343,1344,1347,1348,1340,1350,348],{},"Note that GA4 uses ",[22,1336,949],{}," format (e.g., ",[94,1339,125],{},", ",[94,1342,1078],{},"), unlike Meta which uses ",[22,1345,1346],{},"PascalCase"," (e.g., ",[94,1349,159],{},[94,1351,120],{},[49,1353,1355],{"id":1354},"tiktok-events-api-standard-events","TikTok Events API Standard Events",[18,1357,940,1358,1362,1363,950],{},[426,1359,1355],{"href":1360,"rel":1361},"https:\u002F\u002Fbusiness-api.tiktok.com\u002Fportal\u002Fdocs?id=1741601162187777",[430],". TikTok Events use ",[22,1364,1346],{},[61,1366,1367,1377],{},[64,1368,1369],{},[67,1370,1371,1373,1375],{},[70,1372,669],{"align":72},[70,1374,672],{"align":72},[70,1376,675],{"align":72},[86,1378,1379,1390,1401,1411,1421,1431,1441,1453,1464,1475,1486,1497,1507,1518,1531,1541,1552,1564,1574,1586,1597,1609],{},[67,1380,1381,1386,1388],{},[91,1382,1383],{"align":72},[22,1384,1385],{},"E-commerce Events",[91,1387],{"align":72},[91,1389],{"align":72},[67,1391,1392,1396,1399],{},[91,1393,1394],{"align":72},[94,1395,272],{},[91,1397,1398],{"align":72},"Payment completed",[91,1400,1071],{"align":72},[67,1402,1403,1407,1409],{},[91,1404,1405],{"align":72},[94,1406,120],{},[91,1408,769],{"align":72},[91,1410,772],{"align":72},[67,1412,1413,1417,1419],{},[91,1414,1415],{"align":72},[94,1416,779],{},[91,1418,782],{"align":72},[91,1420,772],{"align":72},[67,1422,1423,1427,1429],{},[91,1424,1425],{"align":72},[94,1426,215],{},[91,1428,1170],{"align":72},[91,1430,1170],{"align":72},[67,1432,1433,1437,1439],{},[91,1434,1435],{"align":72},[94,1436,234],{},[91,1438,757],{"align":72},[91,1440,1181],{"align":72},[67,1442,1443,1447,1450],{},[91,1444,1445],{"align":72},[94,1446,107],{},[91,1448,1449],{"align":72},"Page viewed",[91,1451,1452],{"align":72},"Page\u002Fproduct view",[67,1454,1455,1459,1462],{},[91,1456,1457],{"align":72},[94,1458,815],{},[91,1460,1461],{"align":72},"Search performed",[91,1463,821],{"align":72},[67,1465,1466,1471,1473],{},[91,1467,1468],{"align":72},[22,1469,1470],{},"Lead & Form Events",[91,1472],{"align":72},[91,1474],{"align":72},[67,1476,1477,1481,1484],{},[91,1478,1479],{"align":72},[94,1480,159],{},[91,1482,1483],{"align":72},"Form submitted",[91,1485,712],{"align":72},[67,1487,1488,1492,1495],{},[91,1489,1490],{"align":72},[94,1491,139],{},[91,1493,1494],{"align":72},"Contact occurred",[91,1496,724],{"align":72},[67,1498,1499,1503,1505],{},[91,1500,1501],{"align":72},[94,1502,731],{},[91,1504,734],{"align":72},[91,1506,737],{"align":72},[67,1508,1509,1513,1516],{},[91,1510,1511],{"align":72},[94,1512,197],{},[91,1514,1515],{"align":72},"Application submitted",[91,1517,907],{"align":72},[67,1519,1520,1525,1528],{},[91,1521,1522],{"align":72},[94,1523,1524],{},"ApplicationApproval",[91,1526,1527],{"align":72},"Application approved",[91,1529,1530],{"align":72},"Approval flows",[67,1532,1533,1537,1539],{},[91,1534,1535],{"align":72},[22,1536,828],{},[91,1538],{"align":72},[91,1540],{"align":72},[67,1542,1543,1547,1550],{},[91,1544,1545],{"align":72},[94,1546,839],{},[91,1548,1549],{"align":72},"Trial started",[91,1551,845],{"align":72},[67,1553,1554,1558,1561],{},[91,1555,1556],{"align":72},[94,1557,852],{},[91,1559,1560],{"align":72},"Subscription made",[91,1562,1563],{"align":72},"Subscriptions",[67,1565,1566,1570,1572],{},[91,1567,1568],{"align":72},[22,1569,865],{},[91,1571],{"align":72},[91,1573],{"align":72},[67,1575,1576,1580,1583],{},[91,1577,1578],{"align":72},[94,1579,876],{},[91,1581,1582],{"align":72},"Appointment booked",[91,1584,1585],{"align":72},"Appointments",[67,1587,1588,1592,1595],{},[91,1589,1590],{"align":72},[94,1591,889],{},[91,1593,1594],{"align":72},"Location searched",[91,1596,895],{"align":72},[67,1598,1599,1603,1606],{},[91,1600,1601],{"align":72},[94,1602,914],{},[91,1604,1605],{"align":72},"Product customized",[91,1607,1608],{"align":72},"Product config",[67,1610,1611,1616,1619],{},[91,1612,1613],{"align":72},[94,1614,1615],{},"Download",[91,1617,1618],{"align":72},"Download clicked",[91,1620,1621],{"align":72},"App downloads",[619,1623,1625],{"title":1624},"TikTok Event Names",[18,1626,1627,1628,1630,1631,1340,1633,1635,1636,390],{},"TikTok uses ",[22,1629,1346],{}," format like Meta (e.g., ",[94,1632,272],{},[94,1634,120],{},"). Make sure to use the exact event names as they are ",[22,1637,1638],{},"case-sensitive",[49,1640,1642],{"id":1641},"linkedin-conversions-api-events","LinkedIn Conversions API Events",[18,1644,940,1645,1650,1651,950],{},[426,1646,1649],{"href":1647,"rel":1648},"https:\u002F\u002Fwww.linkedin.com\u002Fhelp\u002Flms\u002Fanswer\u002Fa423304",[430],"LinkedIn Conversion Categories",". LinkedIn uses ",[22,1652,1653],{},"UPPERCASE",[61,1655,1656,1667],{},[64,1657,1658],{},[67,1659,1660,1662,1664],{},[70,1661,669],{"align":72},[70,1663,672],{"align":72},[70,1665,1666],{"align":72},"Objective",[86,1668,1669,1680,1691,1702,1713,1725,1737,1748,1759,1769,1781,1793,1805,1816,1828,1840,1851,1863,1875,1886],{},[67,1670,1671,1676,1678],{},[91,1672,1673],{"align":72},[22,1674,1675],{},"Conversion Events",[91,1677],{"align":72},[91,1679],{"align":72},[67,1681,1682,1686,1688],{},[91,1683,1684],{"align":72},[94,1685,288],{},[91,1687,1071],{"align":72},[91,1689,1690],{"align":72},"Conversion",[67,1692,1693,1698,1700],{},[91,1694,1695],{"align":72},[94,1696,1697],{},"ADD_TO_CART",[91,1699,769],{"align":72},[91,1701,1690],{"align":72},[67,1703,1704,1709,1711],{},[91,1705,1706],{"align":72},[94,1707,1708],{},"START_CHECKOUT",[91,1710,793],{"align":72},[91,1712,1690],{"align":72},[67,1714,1715,1720,1723],{},[91,1716,1717],{"align":72},[94,1718,1719],{},"SIGN_UP",[91,1721,1722],{"align":72},"Account created",[91,1724,1690],{"align":72},[67,1726,1727,1732,1735],{},[91,1728,1729],{"align":72},[94,1730,1731],{},"INSTALL",[91,1733,1734],{"align":72},"App installed",[91,1736,1690],{"align":72},[67,1738,1739,1744,1746],{},[91,1740,1741],{"align":72},[22,1742,1743],{},"Lead Events",[91,1745],{"align":72},[91,1747],{"align":72},[67,1749,1750,1754,1756],{},[91,1751,1752],{"align":72},[94,1753,168],{},[91,1755,1483],{"align":72},[91,1757,1758],{"align":72},"Lead Gen",[67,1760,1761,1765,1767],{},[91,1762,1763],{"align":72},[94,1764,149],{},[91,1766,1494],{"align":72},[91,1768,159],{"align":72},[67,1770,1771,1776,1779],{},[91,1772,1773],{"align":72},[94,1774,1775],{},"BOOK_APPOINTMENT",[91,1777,1778],{"align":72},"Scheduled meeting",[91,1780,159],{"align":72},[67,1782,1783,1788,1791],{},[91,1784,1785],{"align":72},[94,1786,1787],{},"REQUEST_DEMO",[91,1789,1790],{"align":72},"Demo requested",[91,1792,159],{"align":72},[67,1794,1795,1800,1803],{},[91,1796,1797],{"align":72},[94,1798,1799],{},"DOWNLOAD",[91,1801,1802],{"align":72},"File downloaded",[91,1804,159],{"align":72},[67,1806,1807,1812,1814],{},[91,1808,1809],{"align":72},[22,1810,1811],{},"Consideration Events",[91,1813],{"align":72},[91,1815],{"align":72},[67,1817,1818,1823,1825],{},[91,1819,1820],{"align":72},[94,1821,1822],{},"VIEW_CONTENT",[91,1824,1449],{"align":72},[91,1826,1827],{"align":72},"Consideration",[67,1829,1830,1835,1838],{},[91,1831,1832],{"align":72},[94,1833,1834],{},"KEY_PAGE_VIEW",[91,1836,1837],{"align":72},"Key page viewed (pricing)",[91,1839,1827],{"align":72},[67,1841,1842,1847,1849],{},[91,1843,1844],{"align":72},[94,1845,1846],{},"SEARCH",[91,1848,1461],{"align":72},[91,1850,1827],{"align":72},[67,1852,1853,1858,1861],{},[91,1854,1855],{"align":72},[94,1856,1857],{},"SUBSCRIBE",[91,1859,1860],{"align":72},"Subscribed",[91,1862,1827],{"align":72},[67,1864,1865,1870,1873],{},[91,1866,1867],{"align":72},[94,1868,1869],{},"SAVE",[91,1871,1872],{"align":72},"Saved for later",[91,1874,1827],{"align":72},[67,1876,1877,1882,1884],{},[91,1878,1879],{"align":72},[22,1880,1881],{},"Other",[91,1883],{"align":72},[91,1885],{"align":72},[67,1887,1888,1893,1896],{},[91,1889,1890],{"align":72},[94,1891,1892],{},"OTHER",[91,1894,1895],{"align":72},"Custom event",[91,1897,1898],{"align":72},"Varies",[350,1900,1902],{"title":1901},"LinkedIn Conversion ID",[18,1903,1904,1905,1908],{},"Each conversion category in LinkedIn requires a ",[22,1906,1907],{},"unique Conversion ID"," created in Campaign Manager. One ID cannot be used for two different purposes.",[10,1910],{},[30,1912,1914],{"id":1913},"_3-conversion-strategy-strict-vs-send-all","3. Conversion Strategy (Strict vs Send All)",[18,1916,1917,1918,617],{},"Konektor provides flexibility in how you send conversion data. You can choose this strategy in the ",[22,1919,1920],{},"Settings > Conversion",[49,1922,1924],{"id":1923},"option-1-strict-mode-default","Option 1: Strict Mode (Default)",[18,1926,1927],{},"To maintain your ad algorithm data quality and prevent organic data from mixing with ad data.",[350,1929,1930],{"title":352},[18,1931,1932,1933,390],{},"Read the full comparison between strategies in the ",[22,1934,1935],{},[426,1936,1938],{"href":1937},"\u002Fen\u002Fdocs\u002Fbusiness\u002Fconversion-strategy","Conversion Strategy Guide",[313,1940,1941,1951,1975,1988,1998],{},[316,1942,1943,1946,1947,1950],{},[22,1944,1945],{},"How it Works",": Conversion events are ",[22,1948,1949],{},"only sent"," when the minimum platform-specific data is available.",[316,1952,1953,1956,1957,1960,1961,1340,1964,1967,1968,1971,1972,1974],{},[22,1954,1955],{},"Google GA4",": Requires ",[94,1958,1959],{},"ga_client_id"," when the event is sent. Click IDs such as ",[94,1962,1963],{},"gclid",[94,1965,1966],{},"wbraid",", or ",[94,1969,1970],{},"gbraid"," still matter for attribution, but they do not replace ",[94,1973,1959],{}," in this mode.",[316,1976,1977,1980,1981,1340,1983,1340,1985,1987],{},[22,1978,1979],{},"Google Ads API",": Can use ",[94,1982,1963],{},[94,1984,1966],{},[94,1986,1970],{},", or sufficient hashed identifiers for direct upload.",[316,1989,1990,1993,1994,1997],{},[22,1991,1992],{},"\"Skipped\" Status",": If the minimum data is missing, the system records a ",[94,1995,1996],{},"skipped"," status in the sync logs.",[316,1999,2000,2003],{},[22,2001,2002],{},"Benefits",": 100% attribution accuracy (Clean ROI). Ad platforms only receive data from actual ad clicks.",[49,2005,2007],{"id":2006},"option-2-send-all-events","Option 2: Send All Events",[18,2009,2010],{},"To maximize data signals for the ad algorithm (AI Learning).",[313,2012,2013,2022,2028],{},[316,2014,2015,2017,2018,2021],{},[22,2016,1945],{},": Sends ",[22,2019,2020],{},"all"," qualifying conversion events, regardless of whether a Click ID exists.",[316,2023,2024,2027],{},[22,2025,2026],{},"Matching",": Platforms will use hashed personal data (Email\u002FPhone) to match users (Advanced Matching).",[316,2029,2030,2032],{},[22,2031,2002],{},": Helps ad algorithms learn faster and capture Cross-Device conversions.",[619,2034,2036],{"title":2035},"How to Change",[18,2037,534,2038,2040,2041,2044],{},[22,2039,1920],{},", then select an option in the ",[22,2042,2043],{},"Conversion Strategy"," section.",[350,2046,2048,2055],{"title":2047},"Detailed statuses in Sync Logs",[18,2049,2050,2051,2054],{},"No matter which strategy you use, ",[22,2052,2053],{},"Sync Logs"," still uses the same detailed statuses:",[313,2056,2057,2063,2069,2075],{},[316,2058,2059,2062],{},[94,2060,2061],{},"accepted",": the platform accepted the payload.",[316,2064,2065,2068],{},[94,2066,2067],{},"partial_failure",": the request was accepted, but some data was rejected or returned warnings.",[316,2070,2071,2074],{},[94,2072,2073],{},"failed",": the request failed before the platform accepted it.",[316,2076,2077,2079],{},[94,2078,1996],{},": the event was intentionally not sent because the minimum data, consent, or configuration was not sufficient.",[10,2081],{},[30,2083,2085],{"id":2084},"_4-value-settings","4. Value Settings",[18,2087,2088],{},[426,2089,2090],{"href":2090,"rel":2091},"https:\u002F\u002Fguide.konektor.id\u002Fembed\u002Fcmkuuen231zxn12hhg8s9zf2v?embed_v=2",[430],[18,2093,2094,2095,2098],{},"Konektor allows you to send monetary value (revenue) to ad platforms to calculate ",[22,2096,2097],{},"ROAS"," (Return on Ad Spend) accurately.",[313,2100,2101,2107,2113],{},[316,2102,2103,2106],{},[22,2104,2105],{},"Estimated Value",": The estimated value when the lead first enters.",[316,2108,2109,2112],{},[22,2110,2111],{},"Actual Value",": The real transaction value (e.g., the final deal value).",[316,2114,2115,2118],{},[22,2116,2117],{},"Fixed Value",": A fixed value for every conversion (e.g., IDR 10,000 per lead).",[49,2120,2122],{"id":2121},"value-input-popup-modal-trigger","Value Input Popup (Modal Trigger)",[18,2124,2125,2126,345,2128,2130,2131,2134],{},"You can enable an automatic popup that asks the CS to input the deal value when changing a lead status to a specific status (e.g., ",[94,2127,267],{},[94,2129,249],{},"). Enable trigger statuses via the ",[22,2132,2133],{},"Modal Trigger Statuses"," field.",[10,2136],{},[30,2138,2140],{"id":2139},"_5-supported-platforms","5. Supported Platforms",[18,2142,2143],{},"Konektor supports modern server-side integrations for:",[313,2145,2146,2152,2157,2163],{},[316,2147,2148,2151],{},[22,2149,2150],{},"Meta Ads",": Via Conversions API (CAPI).",[316,2153,2154,2156],{},[22,2155,456],{},": Via Enhanced Conversions.",[316,2158,2159,2162],{},[22,2160,2161],{},"TikTok Ads",": Via Events API.",[316,2164,2165,2168],{},[22,2166,2167],{},"LinkedIn Ads",": Via Conversions API.",[18,2170,2171,2172,617],{},"Ensure you have completed the necessary configuration in the ",[22,2173,2174],{},"Pixels",{"title":2176,"searchDepth":2177,"depth":2177,"links":2178},"",2,[2179,2187,2193,2197,2200],{"id":32,"depth":2177,"text":33,"children":2180},[2181,2183,2184,2185,2186],{"id":51,"depth":2182,"text":52},3,{"id":364,"depth":2182,"text":365},{"id":441,"depth":2182,"text":442},{"id":508,"depth":2182,"text":509},{"id":598,"depth":2182,"text":599},{"id":648,"depth":2177,"text":649,"children":2188},[2189,2190,2191,2192],{"id":652,"depth":2182,"text":653},{"id":936,"depth":2182,"text":937},{"id":1354,"depth":2182,"text":1355},{"id":1641,"depth":2182,"text":1642},{"id":1913,"depth":2177,"text":1914,"children":2194},[2195,2196],{"id":1923,"depth":2182,"text":1924},{"id":2006,"depth":2182,"text":2007},{"id":2084,"depth":2177,"text":2085,"children":2198},[2199],{"id":2121,"depth":2182,"text":2122},{"id":2139,"depth":2177,"text":2140},"advanced",null,"Complete guide to setting up Event Mapping, Custom Events, and Conversion Values for Meta, Google, TikTok, and LinkedIn optimization.","md",{},20,"\u002Fen\u002Fdocs\u002Fadvanced\u002Fconversion-settings",{"keywords":2209,"canonical":2207,"title":5,"description":2203},[2210,2211,2212,2213],"conversion settings","event mapping","facebook pixel","google ads conversion",{"loc":2207,"lastmod":2215},"2026-02-14","en\u002Fdocs\u002Fadvanced\u002Fconversion-settings",[2218,2219,2211,2220],"conversion","pixel","ads",true,"-bvmSVSgQt8Ys-9NjBTYPPzMYhsbskNA_JboG0c0YEU"]