[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fads-manager":3},{"id":4,"title":5,"body":6,"category":924,"code_examples":925,"demos":925,"description":926,"extension":927,"meta":928,"navigation":925,"order":929,"path":930,"seo":931,"sitemap":938,"stem":940,"tags":941,"toc":946,"videos":925,"__hash__":947},"docsEn\u002Fen\u002Fdocs\u002Fads-manager.md","Ads Manager - Watch Meta and Google Ads",{"type":7,"value":8,"toc":900},"minimark",[9,14,25,37,42,68,72,139,142,146,151,177,181,200,218,225,229,234,334,340,344,360,366,420,430,437,440,444,447,466,476,479,482,486,495,499,539,542,546,663,676,680,683,701,706,713,717,720,741,749,753,774,782,785,789,792,796,878,882],[10,11,13],"h1",{"id":12},"ads-manager","Ads Manager",[15,16,17,20,21,24],"p",{},[18,19,13],"strong",{}," shows Meta and Google ad performance, connection health, and daily actions on one page. This page is in ",[18,22,23],{},"Beta",".",[15,26,27,28,31,32,31,35,24],{},"Open ",[18,29,30],{},"Tracking & Ads"," > ",[18,33,34],{},"Ad Analytics",[18,36,13],{},[38,39,41],"h2",{"id":40},"what-you-need","What you need",[43,44,45,57,60],"ul",{},[46,47,48,49,52,53,56],"li",{},"The ",[18,50,51],{},"owner"," or ",[18,54,55],{},"admin"," role in the workspace.",[46,58,59],{},"An active subscription or trial to create and change ads.",[46,61,62,63,24],{},"A connected Meta Ads or Google Ads account. Read ",[64,65,67],"a",{"href":66},"\u002Fen\u002Fdocs\u002Fads-spend","Ad Spend",[38,69,71],{"id":70},"buttons-at-the-top","Buttons at the top",[73,74,75,88],"table",{},[76,77,78],"thead",{},[79,80,81,85],"tr",{},[82,83,84],"th",{},"Button",[82,86,87],{},"What it does",[89,90,91,102,112],"tbody",{},[79,92,93,99],{},[94,95,96],"td",{},[18,97,98],{},"Sync",[94,100,101],{},"Gets the latest spend data from all connected ad accounts. The process runs in the background.",[79,103,104,109],{},[94,105,106],{},[18,107,108],{},"Create ad",[94,110,111],{},"Creates a website ad for Meta with one image after you review and confirm paused creation.",[79,113,114,119],{},[94,115,116],{},[18,117,118],{},"More",[94,120,121,122,125,126,125,129,125,132,135,136,24],{},"Opens ",[18,123,124],{},"Manage connections",", ",[18,127,128],{},"Enter spend manually",[18,130,131],{},"Reload data",[18,133,134],{},"Full report",", or ",[18,137,138],{},"Conversion log",[15,140,141],{},"The line under the title shows the connected ad accounts, the last sync time, and the share of conversions delivered to the ad platforms.",[38,143,145],{"id":144},"page-sections","Page sections",[147,148,150],"h3",{"id":149},"summary","Summary",[15,152,153,154,125,157,125,160,163,164,167,168,125,171,163,174,24],{},"The summary cards show ",[18,155,156],{},"Spend",[18,158,159],{},"WhatsApp leads",[18,161,162],{},"Cost per lead",", and ",[18,165,166],{},"ROAS"," for the date range that you choose. The small row below shows ",[18,169,170],{},"Revenue",[18,172,173],{},"Conversions",[18,175,176],{},"Closing rate",[147,178,180],{"id":179},"meta-connection-permissions","Meta connection permissions",[15,182,183,185,186,125,189,163,192,195,196,199],{},[18,184,180],{}," shows ",[18,187,188],{},"Campaign changes",[18,190,191],{},"Facebook Page names",[18,193,194],{},"Meta tools in Claude"," separately. ",[18,197,198],{},"Ready"," means the connection has permission for that function.",[15,201,202,203,206,207,52,210,213,214,217],{},"Click ",[18,204,205],{},"Reconnect Meta"," for ",[18,208,209],{},"Permission missing",[18,211,212],{},"Permission not recorded",". Allow access to the ad account and Page that you need. ",[18,215,216],{},"Connection inactive"," requires an active connection first.",[15,219,220,221,24],{},"Existing connections retain read access under their existing permissions. Claude needs separate consent to change ads or budgets. Read ",[64,222,224],{"href":223},"\u002Fen\u002Fdocs\u002Fapi\u002Fclaude-connector","Konektor connector for Claude",[147,226,228],{"id":227},"needs-action","Needs action",[15,230,48,231,233],{},[18,232,228],{}," cards list the most urgent items first. Each card explains the issue and offers one button to fix it.",[73,235,236,246],{},[76,237,238],{},[79,239,240,243],{},[82,241,242],{},"Card",[82,244,245],{},"What it means",[89,247,248,261,271,281,291,301,311,324],{},[79,249,250,255],{},[94,251,252],{},[18,253,254],{},"Ad account connection lost",[94,256,257,258,24],{},"Access to the ad account has ended. Click ",[18,259,260],{},"Reconnect",[79,262,263,268],{},[94,264,265],{},[18,266,267],{},"Ad with no leads",[94,269,270],{},"The ad has spent a meaningful amount without a single WhatsApp lead.",[79,272,273,278],{},[94,274,275],{},[18,276,277],{},"Ad set losing money",[94,279,280],{},"Revenue is lower than spend. This card appears only when the workspace records revenue.",[79,282,283,288],{},[94,284,285],{},[18,286,287],{},"Cost cap too tight",[94,289,290],{},"Less than 60% of the budget was spent under a cost cap or bid cap.",[79,292,293,298],{},[94,294,295],{},[18,296,297],{},"CBO barely delivers this ad set",[94,299,300],{},"The ad set got less than 5% of the CBO campaign's spend.",[79,302,303,308],{},[94,304,305],{},[18,306,307],{},"Lifetime budget almost spent",[94,309,310],{},"A campaign with a lifetime budget ends in three days or less.",[79,312,313,318],{},[94,314,315],{},[18,316,317],{},"Conversions failed to send",[94,319,320,321,24],{},"Some conversions did not reach the ad platform. Click ",[18,322,323],{},"Open log",[79,325,326,331],{},[94,327,328],{},[18,329,330],{},"Best performing ad",[94,332,333],{},"The ad with the best ROAS. Raise the budget by at most 20% a day.",[15,335,336,339],{},[18,337,338],{},"Best performing ads",", next to the cards, ranks ads by ROAS, then by cost per lead.",[147,341,343],{"id":342},"campaign-table","Campaign table",[15,345,346,347,125,350,125,353,163,356,359],{},"The table lists each campaign, then its ad sets (Meta) or ad groups (Google), then the ads inside them. Click the arrow next to a name to expand or collapse it. Use ",[18,348,349],{},"All",[18,351,352],{},"Active",[18,354,355],{},"Paused",[18,357,358],{},"Needs review"," to filter campaigns.",[15,361,48,362,365],{},[18,363,364],{},"Budget"," column follows the campaign's budget type:",[73,367,368,378],{},[76,369,370],{},[79,371,372,375],{},[82,373,374],{},"Budget type",[82,376,377],{},"Where the budget is set",[89,379,380,390,400,410],{},[79,381,382,387],{},[94,383,384],{},[18,385,386],{},"CBO",[94,388,389],{},"On the campaign. Meta splits it across ad sets. Ad set rows show their share of spend.",[79,391,392,397],{},[94,393,394],{},[18,395,396],{},"ABO",[94,398,399],{},"On each ad set. The campaign row shows the total budget of active ad sets.",[79,401,402,407],{},[94,403,404],{},[18,405,406],{},"Advantage+",[94,408,409],{},"On the campaign only. Meta manages the ad sets, so they cannot be paused from Konektor.",[79,411,412,417],{},[94,413,414],{},[18,415,416],{},"Campaign budget",[94,418,419],{},"For Google Ads. The daily budget is set on the campaign.",[15,421,422,425,426,429],{},[18,423,424],{},"\u002Fday"," means a daily budget. ",[18,427,428],{},"total"," means one budget for the whole campaign, shown with the days left.",[15,431,432,433,436],{},"Leads without an ad set or ad ID are counted in the ",[18,434,435],{},"Not attributed"," row, so campaign totals still match.",[15,438,439],{},"Click an ad name to open its details: format, ad text, spend, leads, ROAS, and the budget that the ad uses.",[147,441,443],{"id":442},"pause-turn-on-and-change-budgets","Pause, turn on, and change budgets",[15,445,446],{},"When changes from Konektor are enabled for your workspace:",[43,448,449,456],{},[46,450,451,452,455],{},"Click the switch in the ",[18,453,454],{},"On"," column to pause or turn on a campaign. For Meta, the switch is also available on each ad set and ad.",[46,457,458,459,462,463,24],{},"Click a budget amount to open ",[18,460,461],{},"Change budget",". Enter the new budget in the ad account currency, then click ",[18,464,465],{},"Save budget",[15,467,468,469,52,472,475],{},"Konektor changes the budget that the object already uses. A daily budget stays daily, and a lifetime budget stays lifetime. A lifetime budget cannot go below what is already spent. For Meta ad sets with a ",[18,470,471],{},"Cost cap",[18,473,474],{},"Bid cap",", you can change the cap in the same window.",[15,477,478],{},"A change of more than 20% can restart the platform's learning phase. Meta sometimes pauses a campaign after its campaign budget changes. Konektor checks and turns it back on.",[15,480,481],{},"A switch or button that cannot be used shows the reason when you hover over it, for example when the campaign is paused at a higher level or the data comes from the last sync.",[38,483,485],{"id":484},"create-a-meta-website-ad","Create a Meta website ad",[15,487,202,488,490,491,494],{},[18,489,108],{}," to open ",[18,492,493],{},"Create a Meta ad",". Available accounts require ad management permission and access to a Facebook Page.",[147,496,498],{"id":497},"formats-and-prerequisites","Formats and prerequisites",[43,500,501,507,513,516,519,526,529],{},[46,502,503,506],{},[18,504,505],{},"Website traffic"," uses one image and a destination website URL.",[46,508,509,512],{},[18,510,511],{},"Website sales"," also requires an accessible Pixel and your selected conversion event.",[46,514,515],{},"Upload a JPEG or PNG image up to 5 MiB.",[46,517,518],{},"Use a public website URL with HTTPS.",[46,520,521,522,24],{},"Select up to 10 countries with ISO codes, such as ",[523,524,525],"code",{},"ID, SG, MY",[46,527,528],{},"The supported age range is 18–65 years.",[46,530,531,532,52,535,538],{},"Select ",[18,533,534],{},"Automatic",[18,536,537],{},"Facebook and Instagram feeds"," for placements.",[15,540,541],{},"Use other flows in Meta Ads Manager for video, carousel, lead forms, click-to-WhatsApp ads (CTWA), catalogs, and special ad categories.",[147,543,545],{"id":544},"enter-account-audience-and-content","Enter account, audience, and content",[547,548,549,554,560,565,570,575,581,586,591,596,601,606,610,615,621,626,632,637,642,648,653,658],"ol",{},[46,550,531,551,24],{},[18,552,553],{},"Meta ad account",[46,555,556,557,24],{},"Enter ",[18,558,559],{},"Campaign name",[46,561,556,562,24],{},[18,563,564],{},"Ad set name",[46,566,556,567,24],{},[18,568,569],{},"Ad name",[46,571,531,572,24],{},[18,573,574],{},"Objective",[46,576,556,577,580],{},[18,578,579],{},"Daily budget"," in the displayed account currency.",[46,582,202,583,24],{},[18,584,585],{},"Continue",[46,587,556,588,24],{},[18,589,590],{},"Country codes",[46,592,556,593,24],{},[18,594,595],{},"Minimum age",[46,597,556,598,24],{},[18,599,600],{},"Maximum age",[46,602,531,603,24],{},[18,604,605],{},"Placements",[46,607,202,608,24],{},[18,609,585],{},[46,611,531,612,24],{},[18,613,614],{},"Facebook Page",[46,616,617,618,24],{},"For website sales, select ",[18,619,620],{},"Pixel",[46,622,617,623,24],{},[18,624,625],{},"Conversion event",[46,627,628,629,24],{},"Upload ",[18,630,631],{},"Ad image",[46,633,556,634,24],{},[18,635,636],{},"Primary text",[46,638,556,639,24],{},[18,640,641],{},"Headline",[46,643,556,644,647],{},[18,645,646],{},"Description (optional)"," if necessary.",[46,649,556,650,24],{},[18,651,652],{},"Destination website URL",[46,654,531,655,24],{},[18,656,657],{},"Call to action",[46,659,202,660,24],{},[18,661,662],{},"Create preview",[15,664,665,666,125,669,163,672,675],{},"Available sales events are ",[18,667,668],{},"Purchase",[18,670,671],{},"Lead",[18,673,674],{},"Completed registration",". The daily budget applies to the campaign, not to each ad.",[147,677,679],{"id":678},"review-and-create-paused","Review and create paused",[15,681,682],{},"The preview shows the image, text, Page, destination, audience, placements, currency, and budget. The preview creates no ad objects in Meta.",[547,684,685,691,696],{},[46,686,687,688,24],{},"Check all details in ",[18,689,690],{},"Review ad",[46,692,531,693],{},[18,694,695],{},"I reviewed the ad and its budget. Create this ad paused.",[46,697,202,698,24],{},[18,699,700],{},"Create paused ad",[15,702,703,705],{},[18,704,355],{}," means the campaign, ad set, and ad were created paused. Creation does not automatically activate delivery.",[15,707,708,709,712],{},"The preview expires after 30 minutes. Each form change cancels the preview and its confirmation. Click ",[18,710,711],{},"Edit ad content"," to make changes, then create a new preview.",[147,714,716],{"id":715},"activate-separately","Activate separately",[15,718,719],{},"Activation can start spending after Meta approves and delivers the ad. Check the budget again before you approve activation.",[547,721,722,731,736],{},[46,723,724,725,727,728,730],{},"Check ",[18,726,579],{}," in the ",[18,729,355],{}," result.",[46,732,531,733],{},[18,734,735],{},"I approve activation of this campaign, ad set, and ad with the daily budget shown.",[46,737,202,738,24],{},[18,739,740],{},"Activate ad",[15,742,743,745,746,24],{},[18,744,352],{}," means activation is complete. Meta controls ad approval and delivery. If the preview expires, check and activate the existing ad through ",[18,747,748],{},"Open Meta Ads Manager",[147,750,752],{"id":751},"partial-results-or-uncertain-status","Partial results or uncertain status",[15,754,755,52,758,761,762,765,766,768,769,52,771,24],{},[18,756,757],{},"Incomplete",[18,759,760],{},"Check status"," can appear after some operations complete. Check ",[18,763,764],{},"Delivery status by object"," for the campaign, ad set, and ad. Some objects can be ",[18,767,352],{}," while others are ",[18,770,355],{},[18,772,773],{},"Unknown",[15,775,202,776,778,779,781],{},[18,777,760],{}," to read the latest result. Use ",[18,780,748],{}," to check the recorded objects. Do not create the same ad again while its status is unclear.",[15,783,784],{},"Konektor blocks activation from the preview if the settings change in Meta. Review and manage the existing ad in Meta Ads Manager.",[147,786,788],{"id":787},"image-and-operation-data-retention","Image and operation data retention",[15,790,791],{},"Konektor stores images privately. Each workspace can retain up to 20 temporary images. New uploads stop when this limit is reached. Images, previews, and creation records become eligible for deletion after seven days. Konektor runs cleanup daily. Cleanup does not delete campaigns, ad sets, creatives, or ads already stored in Meta.",[38,793,795],{"id":794},"troubleshooting","Troubleshooting",[73,797,798,808],{},[76,799,800],{},[79,801,802,805],{},[82,803,804],{},"Text on screen",[82,806,807],{},"What to do",[89,809,810,818,828,841,849,857,865],{},[79,811,812,815],{},[94,813,814],{},"\"No data yet\"",[94,816,817],{},"Refresh the page, or connect an ad account.",[79,819,820,823],{},[94,821,822],{},"No active connection",[94,824,825,826,24],{},"Connect Meta Ads or Google Ads with ",[18,827,124],{},[79,829,830,833],{},[94,831,832],{},"The sync fails",[94,834,27,835,837,838,840],{},[18,836,124],{},", reconnect the account, then click ",[18,839,98],{}," again.",[79,842,843,846],{},[94,844,845],{},"\"Enter a budget above 0.\"",[94,847,848],{},"Enter a budget greater than 0.",[79,850,851,854],{},[94,852,853],{},"\"A lifetime budget cannot be lower than what is already spent\"",[94,855,856],{},"Enter a lifetime budget above the amount already spent.",[79,858,859,862],{},[94,860,861],{},"\"The budget is not set at this level\"",[94,863,864],{},"Change the budget on the campaign for CBO, or on the ad set for ABO.",[79,866,867,870],{},[94,868,869],{},"\"Stale data\" on a campaign",[94,871,872,873,875,876,24],{},"The campaign structure could not be read. Click ",[18,874,131],{},", or reconnect the account in ",[18,877,124],{},[38,879,881],{"id":880},"related-links","Related links",[43,883,884,888,894],{},[46,885,886],{},[64,887,67],{"href":66},[46,889,890],{},[64,891,893],{"href":892},"\u002Fen\u002Fdocs\u002Freport","Report Page",[46,895,896],{},[64,897,899],{"href":898},"\u002Fen\u002Fdocs\u002Fconversions","Conversions Dashboard",{"title":901,"searchDepth":902,"depth":902,"links":903},"",2,[904,905,906,914,922,923],{"id":40,"depth":902,"text":41},{"id":70,"depth":902,"text":71},{"id":144,"depth":902,"text":145,"children":907},[908,910,911,912,913],{"id":149,"depth":909,"text":150},3,{"id":179,"depth":909,"text":180},{"id":227,"depth":909,"text":228},{"id":342,"depth":909,"text":343},{"id":442,"depth":909,"text":443},{"id":484,"depth":902,"text":485,"children":915},[916,917,918,919,920,921],{"id":497,"depth":909,"text":498},{"id":544,"depth":909,"text":545},{"id":678,"depth":909,"text":679},{"id":715,"depth":909,"text":716},{"id":751,"depth":909,"text":752},{"id":787,"depth":909,"text":788},{"id":794,"depth":902,"text":795},{"id":880,"depth":902,"text":881},"analytics",null,"Watch spend, ROAS, and CPA for Meta and Google ads, check connection and conversion delivery health, and run daily actions from one page.","md",{},7,"\u002Fen\u002Fdocs\u002Fads-manager",{"keywords":932,"canonical":930,"title":5,"description":926},[933,934,935,936,937],"konektor ads manager","watch meta google ads","ad roas cpa","ad connection health","campaign budget",{"loc":930,"lastmod":939},"2026-10-07","en\u002Fdocs\u002Fads-manager",[942,943,944,945,937],"ads manager","meta ads","google ads","roas",true,"mNsEzs84U_88mPtgWj05oQ4h0-mjcO8tDXUZKepheb4"]