[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-en-\u002Fen\u002Fdocs\u002Fads-analytics-funnel":3},{"id":4,"title":5,"body":6,"category":340,"code_examples":341,"demos":341,"description":342,"extension":343,"meta":344,"navigation":341,"order":345,"path":346,"seo":347,"sitemap":352,"stem":354,"tags":355,"toc":361,"videos":341,"__hash__":362},"docsEn\u002Fen\u002Fdocs\u002Fads-analytics-funnel.md","Cumulative Funnel Analytics - How to Read",{"type":7,"value":8,"toc":326},"minimark",[9,14,27,32,35,60,64,120,127,131,134,150,154,157,168,175,179,200,204,207,214,221,225,247,254,258,261,281,285,301,305],[10,11,13],"h1",{"id":12},"cumulative-funnel-analytics","Cumulative Funnel Analytics",[15,16,17,18,22,23,26],"p",{},"Konektor Ads Analytics uses a ",[19,20,21],"strong",{},"cumulative funnel",". Each step shows ",[19,24,25],{},"the total number of leads who ever reached that step",", not how many are currently there.",[28,29,31],"h2",{"id":30},"when-to-use-the-funnel","When to Use the Funnel",[15,33,34],{},"Use the funnel to:",[36,37,38,46,53],"ul",{},[39,40,41,42,45],"li",{},"See ",[19,43,44],{},"drop-off"," at each step.",[39,47,48,49,52],{},"Compare ",[19,50,51],{},"campaign performance"," from start to finish.",[39,54,55,56,59],{},"Understand ",[19,57,58],{},"lead quality"," across channels.",[28,61,63],{"id":62},"funnel-vs-pipeline-snapshot","Funnel vs Pipeline Snapshot",[65,66,67,83],"table",{},[68,69,70],"thead",{},[71,72,73,77,80],"tr",{},[74,75,76],"th",{},"Goal",[74,78,79],{},"Funnel (Cumulative)",[74,81,82],{},"Pipeline Snapshot",[84,85,86,98,109],"tbody",{},[71,87,88,92,95],{},[89,90,91],"td",{},"Focus",[89,93,94],{},"Total who reached a step",[89,96,97],{},"Current lead status",[71,99,100,103,106],{},[89,101,102],{},"Direction",[89,104,105],{},"Always same or lower",[89,107,108],{},"Can go up and down",[71,110,111,114,117],{},[89,112,113],{},"Best for",[89,115,116],{},"Drop-off analysis",[89,118,119],{},"Sales operations",[15,121,122,123,126],{},"If you need the ",[19,124,125],{},"current status distribution"," (for example, how many are still in contacted), use the Leads view.",[28,128,130],{"id":129},"how-konektor-calculates-it","How Konektor Calculates It",[15,132,133],{},"For each step:",[36,135,136,143],{},[39,137,138,139,142],{},"Konektor counts ",[19,140,141],{},"all leads that reached that step",", including those who moved beyond it.",[39,144,145,146,149],{},"In practice, this equals ",[19,147,148],{},"summing the step and all later steps",".",[28,151,153],{"id":152},"simple-example","Simple Example",[15,155,156],{},"If today:",[36,158,159,162,165],{},[39,160,161],{},"Pageview: 100",[39,163,164],{},"New Lead: 50",[39,166,167],{},"Purchase: 30",[15,169,170,171,174],{},"The funnel shows ",[19,172,173],{},"100 → 50 → 30",". The gaps show drop-off clearly.",[28,176,178],{"id":177},"how-to-read-the-numbers","How to Read the Numbers",[36,180,181,188,194],{},[39,182,183,184,187],{},"Values will ",[19,185,186],{},"not increase"," from left to right.",[39,189,190,191,193],{},"The gap between steps is the ",[19,192,44],{}," for that step.",[39,195,196,197,149],{},"Smaller gaps indicate ",[19,198,199],{},"better stage performance",[28,201,203],{"id":202},"calculating-conversion-rate","Calculating Conversion Rate",[15,205,206],{},"You can calculate a simple conversion rate between two steps:",[36,208,209],{},[39,210,211],{},[19,212,213],{},"Conversion Rate = (Step B ÷ Step A) × 100%",[15,215,216,217,220],{},"Example: New Lead 50 from Pageview 100 means a ",[19,218,219],{},"50%"," conversion rate.",[28,222,224],{"id":223},"best-practices","Best Practices",[36,226,227,234,240],{},[39,228,229,230,233],{},"Keep ",[19,231,232],{},"lead statuses"," consistent with your funnel definition.",[39,235,236,237,149],{},"Compare campaigns using the ",[19,238,239],{},"same date range",[39,241,242,243,246],{},"Pair with ",[19,244,245],{},"Ads Spend"," to read ROAS more accurately.",[248,249,251],"info",{"title":250},"Tip",[15,252,253],{},"If you update status mapping or event definitions, allow time for new data to accumulate before drawing conclusions.",[28,255,257],{"id":256},"why-numbers-can-differ","Why Numbers Can Differ",[15,259,260],{},"Common reasons:",[36,262,263,269,275],{},[39,264,265,268],{},[19,266,267],{},"Different date filters"," from other pages.",[39,270,271,274],{},[19,272,273],{},"Status changes"," after the lead entered.",[39,276,277,280],{},[19,278,279],{},"Event deduplication"," removing duplicates.",[28,282,284],{"id":283},"summary","Summary",[36,286,287,294],{},[39,288,289,290,293],{},"Funnel = ",[19,291,292],{},"cumulative"," for drop-off insight.",[39,295,296,297,300],{},"Pipeline = ",[19,298,299],{},"snapshot"," for current status.",[28,302,304],{"id":303},"next-steps","Next Steps",[36,306,307,314,320],{},[39,308,309],{},[310,311,313],"a",{"href":312},"\u002Fen\u002Fdocs\u002Fads-spend","Ads Spend Management",[39,315,316],{},[310,317,319],{"href":318},"\u002Fen\u002Fdocs\u002Fconversions","Conversion Dashboard",[39,321,322],{},[310,323,325],{"href":324},"\u002Fen\u002Fdocs\u002Fplatform-guides\u002Fcustomer-journey","Customer Journey & Lead",{"title":327,"searchDepth":328,"depth":328,"links":329},"",2,[330,331,332,333,334,335,336,337,338,339],{"id":30,"depth":328,"text":31},{"id":62,"depth":328,"text":63},{"id":129,"depth":328,"text":130},{"id":152,"depth":328,"text":153},{"id":177,"depth":328,"text":178},{"id":202,"depth":328,"text":203},{"id":223,"depth":328,"text":224},{"id":256,"depth":328,"text":257},{"id":283,"depth":328,"text":284},{"id":303,"depth":328,"text":304},"tracking",null,"Learn how to read Konektor’s cumulative funnel, with examples and a pipeline snapshot comparison.","md",{},5,"\u002Fen\u002Fdocs\u002Fads-analytics-funnel",{"keywords":348,"canonical":346,"title":5,"description":342},[21,349,350,44,351],"ads analytics","conversion","konektor",{"loc":346,"lastmod":353},"2026-02-04","en\u002Fdocs\u002Fads-analytics-funnel",[356,357,358,359,360],"ads","analytics","funnel","roas","leads",true,"vsO2bGOq7aps7VcThHpL2mEx0QKYUa5u00mKzF1-qgE"]