[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Ftracking\u002Futm-parameters":3},{"id":4,"title":5,"body":6,"category":574,"code_examples":575,"demos":575,"description":576,"extension":577,"meta":578,"navigation":575,"order":579,"path":580,"seo":581,"sitemap":590,"stem":592,"tags":593,"toc":598,"videos":575,"__hash__":599},"docs\u002Fdocs\u002Ftracking\u002Futm-parameters.md","UTM Parameters Guide - Platform Templates & Tracking",{"type":7,"value":8,"toc":563},"minimark",[9,14,18,23,26,32,54,70,74,89,92,173,177,184,210,214,217,324,333,337,340,362,371,374,384,387,410,414,417,443,447,450,535,539],[10,11,13],"h1",{"id":12},"utm-parameters-guide","UTM Parameters Guide",[15,16,17],"p",{},"Panduan praktis penggunaan parameter UTM untuk tracking atribusi yang akurat di berbagai platform iklan. Gunakan template di bawah ini untuk memastikan data campaign Anda terekam dengan benar di Konektor.",[19,20,22],"h2",{"id":21},"pentingnya-dynamic-macros","Pentingnya Dynamic Macros",[15,24,25],{},"Setiap platform iklan memiliki \"makro\" unik yang secara otomatis mengisi nilai seperti nama campaign atau ID iklan.",[15,27,28],{},[29,30,31],"strong",{},"Mengapa wajib pakai Dynamic Macros?",[33,34,35,42,48],"ul",{},[36,37,38,41],"li",{},[29,39,40],{},"Otomatis & Akurat",": Tidak perlu update manual setiap buat campaign baru.",[36,43,44,47],{},[29,45,46],{},"Skalable",": Satu template bisa dipakai untuk ratusan campaign.",[36,49,50,53],{},[29,51,52],{},"Data Detail",": Menangkap ID spesifik (campaign ID, ad ID) untuk reporting granular.",[55,56,58],"warning",{"title":57},"Hindari Static Values",[15,59,60,61,65,66,69],{},"Jangan gunakan nilai statis seperti ",[62,63,64],"code",{},"utm_campaign=promo_januari",". Ini akan menyulitkan analisa jangka panjang. Selalu gunakan format makro seperti ",[62,67,68],{},"{{campaign.name}}",".",[19,71,73],{"id":72},"struktur-utm-yang-direkomendasikan-nama-id","Struktur UTM yang Direkomendasikan (Nama + ID)",[15,75,76,77,80,81,84,85,88],{},"Konektor menyimpan ",[29,78,79],{},"dua lapis data",": ",[29,82,83],{},"snapshot nama"," untuk histori yang akurat, dan ",[29,86,87],{},"ID stabil"," untuk join ke spend\u002Freporting lintas platform.",[15,90,91],{},"Gunakan kombinasi berikut:",[33,93,94,120,138,156],{},[36,95,96,80,99,102,103,102,106,102,109,102,112,115,116,119],{},[29,97,98],{},"UTM utama",[62,100,101],{},"utm_source",", ",[62,104,105],{},"utm_medium",[62,107,108],{},"utm_campaign",[62,110,111],{},"utm_term",[62,113,114],{},"utm_content"," (isi dengan ",[29,117,118],{},"nama",").",[36,121,122,80,124,102,127,130,131,134,135,69],{},[29,123,87],{},[62,125,126],{},"campaign_id",[62,128,129],{},"ad_group_id"," (atau ",[62,132,133],{},"adset_id"," untuk Meta), ",[62,136,137],{},"ad_id",[36,139,140,80,143,102,146,149,150,102,153,69],{},[29,141,142],{},"Snapshot nama",[62,144,145],{},"campaign_name",[62,147,148],{},"ad_group_name","\u002F",[62,151,152],{},"adset_name",[62,154,155],{},"ad_name",[36,157,158,80,161,102,164,102,167,102,170,69],{},[29,159,160],{},"Opsional",[62,162,163],{},"creative_id",[62,165,166],{},"creative_name",[62,168,169],{},"site_source_name",[62,171,172],{},"ad_meta",[19,174,176],{"id":175},"wajib-untuk-roas-per-campaign","Wajib untuk ROAS per Campaign",[15,178,179,180,183],{},"Agar join spend ↔ lead akurat, parameter berikut ",[29,181,182],{},"wajib"," ada di URL iklan:",[33,185,186,191,196,202],{},[36,187,188,190],{},[62,189,108],{}," (nama campaign)",[36,192,193,195],{},[62,194,126],{}," (ID campaign)",[36,197,198,201],{},[62,199,200],{},"ad_account_id"," (ID akun iklan)",[36,203,204,206,207,209],{},[62,205,111],{}," + ",[62,208,114],{}," (untuk drilldown ad set & ad)",[19,211,213],{"id":212},"parameter-lengkap-yang-ditangkap-konektor","Parameter Lengkap yang Ditangkap Konektor",[15,215,216],{},"Gunakan parameter berikut untuk menangkap data paling detail yang saat ini dibaca Konektor:",[33,218,219,233,259,276,290,304,315],{},[36,220,221,80,223,102,225,102,227,102,229,102,231,69],{},[29,222,98],{},[62,224,101],{},[62,226,105],{},[62,228,108],{},[62,230,111],{},[62,232,114],{},[36,234,235,80,238,102,241,102,244,102,247,102,250,102,253,102,256,69],{},[29,236,237],{},"Click ID",[62,239,240],{},"gclid",[62,242,243],{},"wbraid",[62,245,246],{},"gbraid",[62,248,249],{},"fbclid",[62,251,252],{},"ctwa_clid",[62,254,255],{},"ttclid",[62,257,258],{},"li_fat_id",[36,260,261,80,264,102,266,102,268,149,270,102,272,102,274,69],{},[29,262,263],{},"ID akun & struktur iklan",[62,265,200],{},[62,267,126],{},[62,269,133],{},[62,271,129],{},[62,273,137],{},[62,275,163],{},[36,277,278,80,280,102,282,149,284,102,286,102,288,69],{},[29,279,142],{},[62,281,145],{},[62,283,152],{},[62,285,148],{},[62,287,155],{},[62,289,166],{},[36,291,292,80,295,102,298,102,301,69],{},[29,293,294],{},"Meta\u002Fbrowser IDs",[62,296,297],{},"fbp",[62,299,300],{},"fbc",[62,302,303],{},"ttp",[36,305,306,80,309,102,312,69],{},[29,307,308],{},"GA4 session",[62,310,311],{},"ga_client_id",[62,313,314],{},"ga_session_id",[36,316,317,80,320,102,322,69],{},[29,318,319],{},"Konteks tambahan",[62,321,169],{},[62,323,172],{},[15,325,326,327,329,330,332],{},"UTM adalah standar resmi Google Analytics. Parameter Click ID dan makro platform adalah parameter native masing-masing platform, sedangkan ",[62,328,169],{}," dan ",[62,331,172],{}," adalah konteks tambahan yang ditangkap Konektor.",[19,334,336],{"id":335},"parameter-ga4-tambahan-opsional","Parameter GA4 Tambahan (Opsional)",[15,338,339],{},"Jika Anda ingin pelaporan GA4 lebih kaya, Google juga merekomendasikan parameter berikut untuk manual tagging:",[33,341,342,347,352,357],{},[36,343,344],{},[62,345,346],{},"utm_id",[36,348,349],{},[62,350,351],{},"utm_source_platform",[36,353,354],{},[62,355,356],{},"utm_creative_format",[36,358,359],{},[62,360,361],{},"utm_marketing_tactic",[15,363,364,365],{},"Referensi resmi Google Analytics: ",[366,367,368],"a",{"href":368,"rel":369},"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F11242870",[370],"nofollow",[15,372,373],{},"Contoh format umum (ganti macro sesuai platform):",[375,376,381],"pre",{"className":377,"code":379,"language":380},[378],"language-text","?utm_source=meta&utm_medium=paid&utm_campaign={{CAMPAIGN_NAME}}&utm_term={{ADSET_NAME}}&utm_content={{AD_NAME}}&campaign_id={{CAMPAIGN_ID}}&ad_account_id={{AD_ACCOUNT_ID}}&adset_id={{ADSET_ID}}&ad_id={{AD_ID}}&campaign_name={{CAMPAIGN_NAME}}&adset_name={{ADSET_NAME}}&ad_name={{AD_NAME}}&creative_id={{CREATIVE_ID}}&creative_name={{CREATIVE_NAME}}&site_source_name={{SITE_SOURCE_NAME}}\n","text",[62,382,379],{"__ignoreMap":383},"",[15,385,386],{},"Catatan:",[33,388,389,399],{},[36,390,391,394,395,206,397,69],{},[29,392,393],{},"Meta",": gunakan ",[62,396,133],{},[62,398,152],{},[36,400,401,394,404,206,406,409],{},[29,402,403],{},"Google",[62,405,129],{},[62,407,408],{},"_adgroup"," (Custom Parameter).",[19,411,413],{"id":412},"template-per-platform","Template per Platform",[15,415,416],{},"Template UTM dan makro platform dipisahkan ke dokumentasi masing-masing agar lebih jelas:",[33,418,419,425,431,437],{},[36,420,421],{},[366,422,424],{"href":423},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi","Meta CAPI Setup",[36,426,427],{},[366,428,430],{"href":429},"\u002Fdocs\u002Fplatform-guides\u002Fgoogle-ads","Google Ads Integration",[36,432,433],{},[366,434,436],{"href":435},"\u002Fdocs\u002Fplatform-guides\u002Ftiktok-ads","TikTok Events API",[36,438,439],{},[366,440,442],{"href":441},"\u002Fdocs\u002Fplatform-guides\u002Flinkedin-ads","LinkedIn Conversions API",[19,444,446],{"id":445},"setup-checklist","Setup Checklist",[15,448,449],{},"Sebelum menjalankan campaign, pastikan checklist berikut sudah terpenuhi:",[451,452,453,463,475,492,518,524],"ol",{},[36,454,455,458,459,462],{},[29,456,457],{},"Format Sesuai",": Cek apakah platform membutuhkan tanda ",[62,460,461],{},"?"," atau tidak (lihat panduan platform di bawah).",[36,464,465,468,469,471,472,474],{},[29,466,467],{},"Hindari Duplikasi",": Jangan menuliskan parameter yang sama dua kali (contoh ",[62,470,240],{}," atau ",[62,473,126],{},") jika platform sudah auto-tagging.",[36,476,477,480,481,102,483,102,485,487,488,69],{},[29,478,479],{},"Click IDs",": Pastikan parameter Click ID (",[62,482,240],{},[62,484,249],{},[62,486,255],{},") ada di URL final. Ini krusial untuk fitur ",[489,490,491],"em",{},"Offline Conversions",[36,493,494,497,498,102,500,102,502,149,504,102,506,508,509,102,511,149,513,102,515,517],{},[29,495,496],{},"ID Stabil + Nama Snapshot",": Pastikan ",[62,499,126],{},[62,501,200],{},[62,503,133],{},[62,505,129],{},[62,507,137],{}," serta ",[62,510,145],{},[62,512,152],{},[62,514,148],{},[62,516,155],{}," ikut terkirim.",[36,519,520,523],{},[29,521,522],{},"Test Link",": Coba klik link iklan (Preview Mode) dan lihat apakah parameter muncul di address bar browser Anda.",[36,525,526,529,530,102,532,534],{},[29,527,528],{},"Konektor Debug",": Cek di dashboard Konektor apakah parameter ",[62,531,101],{},[62,533,108],{},", dan ID campaign terbaca dengan benar.",[19,536,538],{"id":537},"related-documentation","Related Documentation",[33,540,541,547,551,555,559],{},[36,542,543],{},[366,544,546],{"href":545},"\u002Fdocs\u002Fadvanced\u002Fconversion-settings","Conversion Settings",[36,548,549],{},[366,550,430],{"href":429},[36,552,553],{},[366,554,424],{"href":423},[36,556,557],{},[366,558,436],{"href":435},[36,560,561],{},[366,562,442],{"href":441},{"title":383,"searchDepth":564,"depth":564,"links":565},2,[566,567,568,569,570,571,572,573],{"id":21,"depth":564,"text":22},{"id":72,"depth":564,"text":73},{"id":175,"depth":564,"text":176},{"id":212,"depth":564,"text":213},{"id":335,"depth":564,"text":336},{"id":412,"depth":564,"text":413},{"id":445,"depth":564,"text":446},{"id":537,"depth":564,"text":538},"tracking",null,"Panduan lengkap dan template UTM parameters untuk Meta, Google, TikTok, dan LinkedIn untuk attribution tracking yang akurat.","md",{},1,"\u002Fdocs\u002Ftracking\u002Futm-parameters",{"title":582,"description":583,"keywords":584,"canonical":580},"UTM Parameters Guide - Template & Macros untuk Meta, Google, TikTok","Template dan panduan UTM parameters siap pakai untuk Meta Ads, Google Ads, TikTok Ads, dan LinkedIn dengan dynamic macros.",[585,586,587,588,589],"utm parameters guide","dynamic macros","utm templates","google ads utm","meta ads utm",{"loc":580,"lastmod":591},"2026-01-24","docs\u002Ftracking\u002Futm-parameters",[594,595,596,597],"utm-parameters","attribution-tracking","platform-macros","campaign-tracking",true,"XKFVTsn9mRT9BaTrqcT1Bg5dGTJdmWKG2akn3I_JtnQ"]