[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Friset-iklan":3},{"id":4,"title":5,"body":6,"category":887,"code_examples":888,"demos":888,"description":889,"extension":890,"meta":891,"navigation":888,"order":892,"path":893,"seo":894,"sitemap":901,"stem":918,"tags":919,"toc":925,"videos":888,"__hash__":926},"docs\u002Fdocs\u002Friset-iklan.md","Riset Iklan - Pantau Iklan Kompetitor dan Laporan",{"type":7,"value":8,"toc":868},"minimark",[9,14,21,37,47,54,59,86,92,96,107,167,178,181,185,230,236,243,247,254,284,290,294,307,340,346,352,356,362,402,408,412,453,459,462,466,472,501,507,510,516,520,559,565,576,582,586,592,598,604,608,628,634,641,645,690,696,707,711,714,720,726,730,843,847],[10,11,13],"h1",{"id":12},"riset-iklan","Riset Iklan",[15,16,17,20],"p",{},[18,19,13],"strong",{}," mengumpulkan empat hal di satu halaman:",[22,23,24,28,31,34],"ul",{},[25,26,27],"li",{},"iklan kompetitor yang sedang tayang,",[25,29,30],{},"swipe file untuk menyimpan referensi creative,",[25,32,33],{},"performa creative Anda sendiri per jenis pembuka, format, dan penawaran,",[25,35,36],{},"laporan iklan yang bisa Anda bagikan lewat link atau email.",[15,38,39,40,43,44,46],{},"Buka ",[18,41,42],{},"Pelacakan & Iklan"," > ",[18,45,13],{},".",[15,48,49],{},[50,51],"img",{"alt":52,"src":53},"Halaman Riset Iklan, tab Ringkasan: digest minggu ini, ringkasan kompetitor, dan creative paling efisien","\u002Fimages\u002Fdocs\u002Friset-iklan-ringkasan.webp",[55,56,58],"h2",{"id":57},"yang-anda-perlukan","Yang Anda perlukan",[22,60,61,72,83],{},[25,62,63,64,67,68,71],{},"Peran ",[18,65,66],{},"Owner"," atau ",[18,69,70],{},"Admin"," di workspace.",[25,73,74,75,78,79,82],{},"Akun iklan ",[18,76,77],{},"Meta"," yang terhubung di ",[18,80,81],{},"Biaya Iklan",". Koneksi ini membuat iklan kompetitor di Meta terpantau otomatis setiap hari dan mengisi data Performa Creative.",[25,84,85],{},"Tanpa koneksi Meta, Anda tetap bisa membuka perpustakaan iklan tiap platform dan menyimpan iklan secara manual.",[87,88,89],"warning",{},[15,90,91],{},"Platform iklan tidak membuka biaya, tayangan, atau target iklan kompetitor. Riset Iklan menampilkan iklan yang sedang tayang dan berapa lama iklan itu tayang.",[55,93,95],{"id":94},"langkah-1-baca-ringkasan-minggu-ini","Langkah 1: Baca ringkasan minggu ini",[15,97,98,99,102,103,106],{},"Tab ",[18,100,101],{},"Ringkasan"," menampilkan ",[18,104,105],{},"Digest minggu ini",":",[108,109,110,123],"table",{},[111,112,113],"thead",{},[114,115,116,120],"tr",{},[117,118,119],"th",{},"Kartu",[117,121,122],{},"Isi",[124,125,126,137,147,157],"tbody",{},[114,127,128,134],{},[129,130,131],"td",{},[18,132,133],{},"Iklan kompetitor baru",[129,135,136],{},"Iklan kompetitor yang pertama kali terlihat minggu ini, dan kompetitor yang paling aktif.",[114,138,139,144],{},[129,140,141],{},[18,142,143],{},"Iklan berhenti",[129,145,146],{},"Iklan yang tidak terlihat aktif lagi minggu ini.",[114,148,149,154],{},[129,150,151],{},[18,152,153],{},"Iklan terlama tayang",[129,155,156],{},"Iklan aktif yang paling lama tayang. Iklan yang bertahan lama sering layak dipelajari.",[114,158,159,164],{},[129,160,161],{},[18,162,163],{},"Tujuan link iklan kompetitor",[129,165,166],{},"Pembagian tujuan link: WhatsApp, situs, atau Instagram.",[15,168,169,170,173,174,177],{},"Di bawahnya ada ",[18,171,172],{},"Ringkasan kompetitor"," dan ",[18,175,176],{},"Creative Anda paling efisien",", yaitu tiga iklan Anda dengan biaya per lead terendah dalam 30 hari terakhir.",[15,179,180],{},"Digest yang sama terkirim ke email Owner dan Admin setiap Senin.",[55,182,184],{"id":183},"langkah-2-tambah-kompetitor","Langkah 2: Tambah kompetitor",[186,187,188,194,200,211,226],"ol",{},[25,189,190,191,46],{},"Klik ",[18,192,193],{},"Tambah kompetitor",[25,195,196,197,46],{},"Isi ",[18,198,199],{},"Nama kompetitor",[25,201,202,203,206,207,210],{},"Di ",[18,204,205],{},"Page Facebook",", tempel link Page atau ketik nama Page, lalu klik ",[18,208,209],{},"Cari",". Pilih Page yang benar dari hasil pencarian.",[25,212,213,214,217,218,221,222,225],{},"Isi sumber lain bila ada: ",[18,215,216],{},"Domain Google",", ",[18,219,220],{},"Nama brand TikTok",", dan ",[18,223,224],{},"Perusahaan LinkedIn",". Untuk LinkedIn, isi ID angka perusahaan atau link yang memuat ID itu.",[25,227,190,228,46],{},[18,229,193],{},[15,231,232],{},[50,233],{"alt":234,"src":235},"Modal Tambah kompetitor dengan isian nama, Page Facebook, domain Google, brand TikTok, dan perusahaan LinkedIn","\u002Fimages\u002Fdocs\u002Friset-iklan-tambah-kompetitor.webp",[15,237,238,239,242],{},"Anda cukup mengisi nama dan satu sumber. Sumber lain bisa ditambah nanti lewat ",[18,240,241],{},"Ubah",". Jumlah kompetitor mengikuti batas paket Anda.",[55,244,246],{"id":245},"langkah-3-buka-perpustakaan-iklan-tiap-platform","Langkah 3: Buka perpustakaan iklan tiap platform",[15,248,249,250,253],{},"Buka tab ",[18,251,252],{},"Kompetitor",", lalu pilih kompetitor di daftar kiri. Setiap platform tampil sebagai kartu:",[22,255,256,265],{},[25,257,258,260,261,264],{},[18,259,77],{}," berlabel ",[18,262,263],{},"Dipantau otomatis",". Konektor memeriksa iklan aktif kompetitor setiap hari.",[25,266,267,217,270,221,273,260,276,279,280,283],{},[18,268,269],{},"Google",[18,271,272],{},"TikTok",[18,274,275],{},"LinkedIn",[18,277,278],{},"Manual",". Klik ",[18,281,282],{},"Buka di perpustakaan iklan"," untuk membuka perpustakaan iklan resmi platform itu di tab baru. Filter negara Indonesia sudah terpasang.",[15,285,286],{},[50,287],{"alt":288,"src":289},"Tab Kompetitor: daftar kompetitor di kiri dan kartu sumber Meta, Google, TikTok, LinkedIn di kanan","\u002Fimages\u002Fdocs\u002Friset-iklan-kompetitor.webp",[55,291,293],{"id":292},"langkah-4-pelajari-iklan-meta-yang-sedang-tayang","Langkah 4: Pelajari iklan Meta yang sedang tayang",[15,295,296,297,300,301,221,304,46],{},"Gulir ke ",[18,298,299],{},"Iklan Meta yang sedang tayang",". Setiap baris menampilkan judul link, nama Page, ",[18,302,303],{},"Mulai tayang",[18,305,306],{},"Lama tayang",[22,308,309,316,322,328,334],{},[25,310,311,312,315],{},"Label ",[18,313,314],{},"Bertahan lama"," muncul pada iklan yang tayang lebih dari 30 hari.",[25,317,311,318,321],{},[18,319,320],{},"Tidak terlihat aktif"," muncul pada iklan yang tidak muncul lagi di pemeriksaan terakhir.",[25,323,324,327],{},[18,325,326],{},"Lihat di Ad Library"," membuka iklan itu di Meta Ad Library.",[25,329,330,333],{},[18,331,332],{},"Simpan ke swipe file"," menyimpan iklan itu ke swipe file Anda.",[25,335,336,339],{},[18,337,338],{},"Perbarui iklan"," memeriksa ulang iklan kompetitor sekarang. Tombol ini bisa dipakai sekali per jam.",[15,341,342],{},[50,343],{"alt":344,"src":345},"Daftar iklan Meta kompetitor dengan tanggal mulai tayang, lama tayang, label Bertahan lama, dan tombol Simpan ke swipe file","\u002Fimages\u002Fdocs\u002Friset-iklan-iklan-meta.webp",[347,348,349],"tip",{},[15,350,351],{},"Lama tayang menunjukkan iklan yang terus dipakai kompetitor. Lama tayang bukan bukti iklan itu menguntungkan. Pakai sebagai petunjuk, lalu uji ide itu di iklan Anda sendiri.",[55,353,355],{"id":354},"langkah-5-kelola-swipe-file","Langkah 5: Kelola swipe file",[15,357,98,358,361],{},[18,359,360],{},"Swipe file"," menyimpan iklan yang menginspirasi, baik iklan kompetitor, iklan Anda sendiri, maupun iklan yang Anda tambahkan manual.",[22,363,364,374,392,399],{},[25,365,366,369,370,373],{},[18,367,368],{},"Board"," di kiri mengelompokkan iklan. Klik ",[18,371,372],{},"Board baru"," untuk membuat board, misalnya \"Ide Ramadan\".",[25,375,376,377,217,380,217,383,217,386,221,389,46],{},"Setiap kartu menampilkan tag AI: ",[18,378,379],{},"Pembuka",[18,381,382],{},"Format",[18,384,385],{},"Penawaran",[18,387,388],{},"Ajakan",[18,390,391],{},"Tujuan",[25,393,394,395,398],{},"Tag ",[18,396,397],{},"Tidak pasti"," berarti AI belum yakin. Owner dan Admin bisa memperbaiki tag lewat ikon pensil. Tag hasil koreksi Anda menggantikan tag AI.",[25,400,401],{},"Pakai filter platform dan kelompok tag untuk mencari pola.",[15,403,404],{},[50,405],{"alt":406,"src":407},"Tab Swipe file dengan daftar board dan kartu iklan berisi tag pembuka, format, penawaran, ajakan, dan tujuan","\u002Fimages\u002Fdocs\u002Friset-iklan-swipe-file.webp",[55,409,411],{"id":410},"langkah-6-simpan-iklan-secara-manual","Langkah 6: Simpan iklan secara manual",[186,413,414,419,430,437,440],{},[25,415,190,416,46],{},[18,417,418],{},"Simpan iklan",[25,420,196,421,217,424,221,427,46],{},[18,422,423],{},"Tautan iklan",[18,425,426],{},"Platform",[18,428,429],{},"Brand",[25,431,432,433,436],{},"Tempel ",[18,434,435],{},"Teks iklan",". Teks membantu AI memberi tag yang tepat.",[25,438,439],{},"Unggah gambar atau video: JPEG, PNG, WebP sampai 5 MB, atau MP4 sampai 50 MB.",[25,441,442,443,445,446,449,450,46],{},"Pilih ",[18,444,368],{},", isi ",[18,447,448],{},"Catatan"," bila perlu, lalu klik ",[18,451,452],{},"Simpan",[15,454,455],{},[50,456],{"alt":457,"src":458},"Modal Simpan iklan dengan isian tautan, platform, brand, teks iklan, unggahan gambar atau video, board, dan catatan","\u002Fimages\u002Fdocs\u002Friset-iklan-simpan-iklan.webp",[15,460,461],{},"Konektor menyimpan tautan sebagai link saja. Tag muncul beberapa saat setelah iklan tersimpan.",[55,463,465],{"id":464},"langkah-7-temukan-creative-anda-yang-paling-efisien","Langkah 7: Temukan creative Anda yang paling efisien",[15,467,98,468,471],{},[18,469,470],{},"Performa Creative"," membandingkan iklan Anda sendiri menurut tag.",[186,473,474,491,494],{},[25,475,202,476,479,480,217,482,217,484,217,486,488,489,46],{},[18,477,478],{},"Kelompokkan menurut",", pilih ",[18,481,379],{},[18,483,382],{},[18,485,385],{},[18,487,388],{},", atau ",[18,490,391],{},[25,492,493],{},"Pilih rentang tanggal: 7 hari, 30 hari, 90 hari, atau tanggal sendiri.",[25,495,496,497,500],{},"Baca tabel ",[18,498,499],{},"Hasil per tag",": jumlah iklan, biaya, lead, biaya per lead, closing, dan nilai closing.",[15,502,503],{},[50,504],{"alt":505,"src":506},"Tab Performa Creative: pilihan kelompok tag, rentang tanggal, dan tabel hasil per tag","\u002Fimages\u002Fdocs\u002Friset-iklan-performa-creative.webp",[15,508,509],{},"Kelompok dengan kurang dari 3 iklan atau biaya yang terlalu kecil bertanda \"Data belum cukup\". Biaya per lead untuk kelompok itu tidak ditampilkan.",[15,511,190,512,515],{},[18,513,514],{},"Buat brief creative"," untuk meminta AI menulis brief dari iklan terbaik Anda. Brief berisi pembuka, sudut pandang, format, penawaran, dan contoh copy. Brief memakai kuota AI bulanan paket Anda.",[55,517,519],{"id":518},"langkah-8-buat-laporan-iklan","Langkah 8: Buat laporan iklan",[186,521,522,531,545,552],{},[25,523,249,524,527,528,46],{},[18,525,526],{},"Laporan",", lalu klik ",[18,529,530],{},"Buat laporan",[25,532,442,533,536,537,217,540,488,543,46],{},[18,534,535],{},"Jenis laporan",": ",[18,538,539],{},"Laporan Bulanan",[18,541,542],{},"Laporan Mingguan Singkat",[18,544,470],{},[25,546,442,547,173,550,46],{},[18,548,549],{},"Rentang tanggal",[18,551,426],{},[25,553,196,554,449,557,46],{},[18,555,556],{},"Judul",[18,558,530],{},[15,560,561],{},[50,562],{"alt":563,"src":564},"Modal Buat laporan dengan pilihan jenis laporan, rentang tanggal, platform, dan judul","\u002Fimages\u002Fdocs\u002Friset-iklan-buat-laporan.webp",[15,566,567,568,571,572,575],{},"Laporan berstatus ",[18,569,570],{},"Sedang disiapkan",", lalu ",[18,573,574],{},"Siap",". Angka laporan dibekukan saat laporan dibuat, jadi angka tidak berubah saat data iklan berubah.",[15,577,578],{},[50,579],{"alt":580,"src":581},"Daftar laporan di tab Laporan dengan status Siap dan tombol Buka","\u002Fimages\u002Fdocs\u002Friset-iklan-laporan.webp",[55,583,585],{"id":584},"langkah-9-periksa-dan-ubah-ringkasan","Langkah 9: Periksa dan ubah ringkasan",[15,587,190,588,591],{},[18,589,590],{},"Buka"," pada laporan. Laporan menampilkan biaya, lead, closing, nilai closing, ringkasan AI, perbandingan platform, funnel iklan, dan creative teratas.",[15,593,190,594,597],{},[18,595,596],{},"Edit ringkasan"," untuk mengubah ringkasan AI sebelum Anda membagikan laporan. Biaya tidak pernah dijumlahkan lintas mata uang.",[15,599,600],{},[50,601],{"alt":602,"src":603},"Detail laporan dengan kartu biaya, lead, closing, nilai closing, ringkasan, dan perbandingan platform","\u002Fimages\u002Fdocs\u002Friset-iklan-detail-laporan.webp",[55,605,607],{"id":606},"langkah-10-bagikan-lewat-link","Langkah 10: Bagikan lewat link",[186,609,610,616,622],{},[25,611,612,613,46],{},"Di detail laporan, klik ",[18,614,615],{},"Bagikan link",[25,617,442,618,621],{},[18,619,620],{},"Masa berlaku",": 7 hari, 30 hari, 90 hari, atau tanpa batas.",[25,623,190,624,627],{},[18,625,626],{},"Buat link",", lalu salin link itu.",[15,629,630],{},[50,631],{"alt":632,"src":633},"Dialog Bagikan link dengan pilihan masa berlaku dan daftar link aktif","\u002Fimages\u002Fdocs\u002Friset-iklan-bagikan-link.webp",[15,635,636,637,640],{},"Siapa pun yang memegang link bisa melihat laporan tanpa masuk ke Konektor. Link hanya tampil sekali saat dibuat. Klik ",[18,638,639],{},"Cabut"," pada link aktif untuk menghentikan akses.",[55,642,644],{"id":643},"langkah-11-kirim-laporan-lewat-email-terjadwal","Langkah 11: Kirim laporan lewat email terjadwal",[186,646,647,659,674,684],{},[25,648,649,650,652,653,571,656,46],{},"Di tab ",[18,651,526],{},", klik ",[18,654,655],{},"Jadwal email",[18,657,658],{},"Jadwal baru",[25,660,442,661,173,663,536,666,669,670,673],{},[18,662,535],{},[18,664,665],{},"Pengiriman",[18,667,668],{},"Mingguan"," (hari dan jam WIB) atau ",[18,671,672],{},"Bulanan"," (tanggal 1).",[25,675,196,676,679,680,683],{},[18,677,678],{},"Penerima",", maksimal 10 alamat. Isi ",[18,681,682],{},"Balasan ke"," dengan email Owner atau Admin bila perlu.",[25,685,190,686,689],{},[18,687,688],{},"Simpan jadwal",". Sakelar di jadwal tersimpan menyala atau mematikan pengiriman.",[15,691,692],{},[50,693],{"alt":694,"src":695},"Dialog Jadwal email dengan jadwal mingguan tersimpan dan sakelar aktif","\u002Fimages\u002Fdocs\u002Friset-iklan-jadwal-email.webp",[15,697,698,699,702,703,706],{},"Anggota tim workspace langsung terkonfirmasi. Penerima di luar tim menerima email konfirmasi dan berstatus ",[18,700,701],{},"Menunggu konfirmasi"," sampai mereka mengklik ",[18,704,705],{},"Konfirmasi",". Setiap email laporan memuat link untuk berhenti menerima laporan.",[55,708,710],{"id":709},"tampilan-laporan-bagi-penerima","Tampilan laporan bagi penerima",[15,712,713],{},"Penerima membuka laporan di browser, di komputer maupun HP. Laporan memakai merek Konektor dan nama workspace Anda.",[15,715,716],{},[50,717],{"alt":718,"src":719},"Laporan iklan yang dibuka penerima: nama workspace, kartu biaya, lead, closing, ringkasan, dan tren harian","\u002Fimages\u002Fdocs\u002Friset-iklan-laporan-publik.webp",[15,721,722],{},[50,723],{"alt":724,"src":725},"Laporan iklan di layar HP","\u002Fimages\u002Fdocs\u002Friset-iklan-laporan-publik-hp.webp",[55,727,729],{"id":728},"kalau-ada-masalah","Kalau ada masalah",[108,731,732,742],{},[111,733,734],{},[114,735,736,739],{},[117,737,738],{},"Teks yang tampil",[117,740,741],{},"Yang perlu dilakukan",[124,743,744,757,768,779,790,798,806,814,822,833],{},[114,745,746,749],{},[129,747,748],{},"\"Hubungkan akun iklan Meta untuk memantau iklan kompetitor setiap hari.\"",[129,750,751,752,754,755,46],{},"Hubungkan akun Meta di ",[18,753,81],{},". Sementara itu, pakai ",[18,756,282],{},[114,758,759,762],{},[129,760,761],{},"\"Hubungkan ulang akun iklan Meta agar iklan kompetitor bisa dipantau lagi.\"",[129,763,190,764,767],{},[18,765,766],{},"Hubungkan ulang Meta"," dan setujui semua izin.",[114,769,770,773],{},[129,771,772],{},"\"Belum ada iklan yang terlihat tayang untuk kompetitor ini.\"",[129,774,775,776,778],{},"Periksa Page Facebook kompetitor. Pilih ulang Page lewat ",[18,777,241],{}," bila Page salah.",[114,780,781,784],{},[129,782,783],{},"\"Daftar ini baru saja diperbarui. Coba lagi dalam satu jam.\"",[129,785,786,787,789],{},"Tunggu satu jam, lalu klik ",[18,788,338],{}," lagi.",[114,791,792,795],{},[129,793,794],{},"\"Batas kompetitor paket Anda sudah tercapai.\"",[129,796,797],{},"Hapus kompetitor yang tidak dipakai, atau upgrade paket.",[114,799,800,803],{},[129,801,802],{},"Tag \"Tidak pasti\"",[129,804,805],{},"Tambahkan teks iklan, atau perbaiki tag lewat ikon pensil.",[114,807,808,811],{},[129,809,810],{},"\"Kuota AI bulan ini habis\"",[129,812,813],{},"Tag dan brief baru berjalan lagi bulan depan, atau upgrade paket.",[114,815,816,819],{},[129,817,818],{},"\"Data belum cukup. Butuh minimal 3 iklan dengan biaya yang berjalan.\"",[129,820,821],{},"Tunggu iklan berjalan lebih lama, atau pilih rentang tanggal yang lebih panjang.",[114,823,824,827],{},[129,825,826],{},"Penerima email tidak menerima laporan",[129,828,829,830,832],{},"Periksa status penerima. Penerima ",[18,831,701],{}," harus mengklik link konfirmasi di email mereka.",[114,834,835,838],{},[129,836,837],{},"\"Laporan ini tidak tersedia.\"",[129,839,840,841,46],{},"Link sudah dicabut atau kedaluwarsa. Buat link baru di ",[18,842,615],{},[55,844,846],{"id":845},"tautan-terkait","Tautan terkait",[22,848,849,856,862],{},[25,850,851],{},[852,853,855],"a",{"href":854},"\u002Fdocs\u002Fads-spend","Biaya Iklan (Ads Spend)",[25,857,858],{},[852,859,861],{"href":860},"\u002Fdocs\u002Fads-manager","Pengelola Iklan (Ads Manager)",[25,863,864],{},[852,865,867],{"href":866},"\u002Fdocs\u002Freport","Halaman Report",{"title":869,"searchDepth":870,"depth":870,"links":871},"",2,[872,873,874,875,876,877,878,879,880,881,882,883,884,885,886],{"id":57,"depth":870,"text":58},{"id":94,"depth":870,"text":95},{"id":183,"depth":870,"text":184},{"id":245,"depth":870,"text":246},{"id":292,"depth":870,"text":293},{"id":354,"depth":870,"text":355},{"id":410,"depth":870,"text":411},{"id":464,"depth":870,"text":465},{"id":518,"depth":870,"text":519},{"id":584,"depth":870,"text":585},{"id":606,"depth":870,"text":607},{"id":643,"depth":870,"text":644},{"id":709,"depth":870,"text":710},{"id":728,"depth":870,"text":729},{"id":845,"depth":870,"text":846},"analytics",null,"Pantau iklan kompetitor yang tayang, simpan referensi creative, temukan creative paling efisien, dan bagikan laporan iklan lewat link atau email.","md",{},8,"\u002Fdocs\u002Friset-iklan",{"keywords":895,"canonical":893,"title":5,"description":889},[896,897,898,899,900],"riset iklan kompetitor","pantau iklan kompetitor meta","swipe file iklan","performa creative iklan","laporan iklan klien",{"loc":893,"images":902,"lastmod":917},[903,904,905,906,907,908,909,910,911,912,913,914,915,916],{"loc":53},{"loc":235},{"loc":289},{"loc":345},{"loc":407},{"loc":458},{"loc":506},{"loc":564},{"loc":581},{"loc":603},{"loc":633},{"loc":695},{"loc":719},{"loc":725},"2026-10-12","docs\u002Friset-iklan",[920,921,922,923,924],"riset iklan","iklan kompetitor","swipe file","performa creative","laporan iklan",true,"D7F9EcFLDBLsBb7KAMNu2JDwT3hdUFadWY_IYBZ2NAQ"]