[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Fplatform-guides\u002Fclick-to-whatsapp":3},{"id":4,"title":5,"body":6,"category":546,"code_examples":547,"demos":547,"description":548,"extension":549,"meta":550,"navigation":547,"order":551,"path":552,"seo":553,"sitemap":560,"stem":562,"tags":563,"toc":567,"videos":547,"__hash__":568},"docs\u002Fdocs\u002Fplatform-guides\u002Fclick-to-whatsapp.md","Pelacakan Konversi Click-to-WhatsApp (CTWA)",{"type":7,"value":8,"toc":528},"minimark",[9,13,26,31,53,64,84,95,110,114,120,215,222,226,246,250,298,315,318,324,334,338,374,377,381,388,400,418,462,466,475,479,485,489,499,503],[10,11,5],"h1",{"id":12},"pelacakan-konversi-click-to-whatsapp-ctwa",[14,15,16,17,21,22,25],"p",{},"Iklan ",[18,19,20],"strong",{},"Click-to-WhatsApp (CTWA)"," mengarahkan orang dari Facebook atau Instagram langsung ke percakapan WhatsApp Anda. Konektor menghubungkan konversi dari percakapan tersebut kembali ke iklan melalui ",[18,23,24],{},"Meta Conversions API",", sehingga Meta dapat mengoptimalkan kampanye Anda.",[27,28,30],"h2",{"id":29},"cara-kerjanya","Cara kerjanya",[14,32,33,34,40,41,43,44,48,49,52],{},"Saat pelanggan mengklik iklan CTWA dan mengirim pesan pertama, Meta menyisipkan sebuah ",[18,35,36],{},[37,38,39],"code",{},"ctwa_clid"," (Click-to-WhatsApp Click ID) ke dalam webhook pesan tersebut. Konektor menyimpan ",[37,42,39],{}," itu pada lead. Ketika lead kemudian berkembang (misalnya menjadi ",[45,46,47],"em",{},"qualified"," atau ",[45,50,51],{},"won","), Konektor mengirim event konversi ke Meta.",[14,54,55,56,59,60,63],{},"Agar Meta mengaitkan konversi itu ke iklan CTWA, event ",[18,57,58],{},"harus"," dikirim sebagai ",[45,61,62],{},"business messaging",", bukan event website biasa. Konektor mengirim tiga field wajib:",[65,66,67,73,78],"ul",{},[68,69,70],"li",{},[37,71,72],{},"action_source: \"business_messaging\"",[68,74,75],{},[37,76,77],{},"messaging_channel: \"whatsapp\"",[68,79,80,83],{},[37,81,82],{},"user_data.ctwa_clid"," (nilai mentah, tidak di-hash)",[14,85,86,87,90,91,94],{},"ditambah identitas bisnis (",[37,88,89],{},"whatsapp_business_account_id",") dan dikirim ke ",[18,92,93],{},"dataset CTWA"," khusus milik akun WhatsApp Anda.",[96,97,99],"info",{"title":98},"Kenapa perlu dataset & token khusus",[14,100,101,102,105,106,109],{},"Meta menggunakan ",[18,103,104],{},"dataset CTWA tersendiri"," untuk konversi WhatsApp, berbeda dari pixel website. Mengirim event ke dataset itu memerlukan izin akses. Saat Anda menghubungkan ",[18,107,108],{},"WhatsApp Business Account (WABA)",", Meta memilih dataset yang sudah terkait atau membuatnya jika belum tersedia. Konektor menyimpan Dataset ID dan token secara otomatis.",[27,111,113],{"id":112},"partner-yang-didukung","Partner yang didukung",[14,115,116,117,119],{},"Deteksi ",[37,118,39],{}," bergantung pada partner WhatsApp yang Anda pakai.",[121,122,123,141],"table",{},[124,125,126],"thead",{},[127,128,129,133,138],"tr",{},[130,131,132],"th",{},"Partner",[130,134,135,137],{},[37,136,39],{}," terdeteksi",[130,139,140],{},"Identitas bisnis (WABA)",[142,143,144,156,167,176,186,195,204],"tbody",{},[127,145,146,150,153],{},[147,148,149],"td",{},"WhatsApp API (gateway)",[147,151,152],{},"✅ (paling lengkap)",[147,154,155],{},"Otomatis dari session",[127,157,158,161,164],{},[147,159,160],{},"Qiscus",[147,162,163],{},"✅",[147,165,166],{},"Otomatis dari webhook",[127,168,169,172,174],{},[147,170,171],{},"Kirimdev",[147,173,163],{},[147,175,166],{},[127,177,178,181,183],{},[147,179,180],{},"Halo AI",[147,182,163],{},[147,184,185],{},"Lewat penautan WABA",[127,187,188,191,193],{},[147,189,190],{},"kirim.chat",[147,192,163],{},[147,194,185],{},[127,196,197,200,202],{},[147,198,199],{},"Qontak",[147,201,163],{},[147,203,185],{},[127,205,206,209,212],{},[147,207,208],{},"Pancake",[147,210,211],{},"❌ belum",[147,213,214],{},"—",[216,217,219],"tip",{"title":218},"Qiscus & Kirimdev",[14,220,221],{},"Untuk Qiscus dan Kirimdev, ID WhatsApp Business Account terbaca otomatis dari webhook. Anda tidak perlu memasukkannya secara manual, tetapi tetap perlu menghubungkan Meta satu kali.",[27,223,225],{"id":224},"prasyarat","Prasyarat",[227,228,229,236,239],"ol",{},[68,230,231,232,235],{},"Anda menjalankan ",[18,233,234],{},"iklan Click-to-WhatsApp"," di Meta.",[68,237,238],{},"Nomor WhatsApp bisnis Anda menerima pesan melalui salah satu partner yang didukung di atas.",[68,240,241,242,245],{},"Anda memiliki akses ke ",[18,243,244],{},"Meta Business Manager"," untuk memberi izin.",[27,247,249],{"id":248},"cara-menghubungkan","Cara menghubungkan",[227,251,252,263,266,273,283,290],{},[68,253,254,255,258,259,262],{},"Buka ",[37,256,257],{},"WhatsApp"," > ",[37,260,261],{},"Sessions"," di Konektor.",[68,264,265],{},"Buat Session atau lengkapi Session untuk nomor bisnis yang menerima pesan dari iklan CTWA.",[68,267,268,269,272],{},"Pilih ",[37,270,271],{},"Simpan",".",[68,274,268,275,278,279,282],{},[37,276,277],{},"Siapkan CTWA"," pada baris Session yang sudah disimpan. Pilih ",[37,280,281],{},"Kelola CTWA"," jika Session pernah dihubungkan.",[68,284,285,286,289],{},"Isi ",[37,287,288],{},"WhatsApp Business Account ID"," dengan WABA ID untuk nomor tersebut pada modal CTWA.",[68,291,292,293,272],{},"Ikuti ",[294,295,297],"a",{"href":296},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-ctwa","panduan koneksi Meta CTWA dengan Token App Meta",[14,299,300,301,304,305,308,309,304,312,272],{},"Untuk metode manual, pilih ",[37,302,303],{},"Token App Meta",", lalu gunakan ",[37,306,307],{},"Verifikasi & hubungkan",". Untuk metode OAuth yang tersedia, pilih ",[37,310,311],{},"Login Meta",[37,313,314],{},"Login dengan Meta",[14,316,317],{},"Konfigurasi lokal siap saat Session menampilkan status kesiapan CTWA. Status lokal tersebut belum membuktikan bahwa Meta menerima event.",[14,319,320,321,323],{},"Setelah aktif, konversi dari lead CTWA otomatis dikirim sebagai event ",[45,322,62],{}," ke dataset CTWA Anda.",[14,325,326,327,330,331,333],{},"Jika koneksi CTWA khusus belum siap, Konektor tetap mengirim konversi baru sebagai event ",[37,328,329],{},"chat"," biasa melalui dataset Meta default workspace. Konversi tetap terkirim, tetapi Meta belum menerima atribusi ",[45,332,62],{}," khusus CTWA sampai Anda menyelesaikan penautan WABA.",[27,335,337],{"id":336},"memeriksa-hasil","Memeriksa hasil",[65,339,340,348,355,365,371],{},[68,341,254,342,258,345,272],{},[18,343,344],{},"Konversi",[18,346,347],{},"Log Sinkronisasi",[68,349,350,351,354],{},"Badge ",[18,352,353],{},"Meta CTWA"," menunjukkan jalur khusus CTWA. Badge tersebut bukan bukti penerimaan.",[68,356,357,358,361,362,364],{},"Status ",[37,359,360],{},"accepted"," pada baris ",[18,363,353],{}," membuktikan bahwa Meta menerima event khusus.",[68,366,350,367,370],{},[18,368,369],{},"CTWA fallback"," menunjukkan jalur fallback Meta CAPI.",[68,372,373],{},"Periksa pelaporan atau atribusi secara terpisah di Meta Ads Manager.",[14,375,376],{},"Konektor membuktikan kesiapan konfigurasi lokal dan penerimaan event khusus oleh Meta. Konektor tidak membuktikan pelaporan atau atribusi Ads Manager.",[27,378,380],{"id":379},"troubleshooting","Troubleshooting",[382,383,385,386],"h3",{"id":384},"konversi-ctwa-terkirim-sebagai-chat","Konversi CTWA terkirim sebagai ",[37,387,329],{},[14,389,390,391,393,394,396,397,399],{},"Lead memiliki ",[37,392,39],{},", tetapi dataset atau izin CTWA khususnya belum siap. Konektor mengirim konversi sebagai event ",[37,395,329],{}," biasa agar pengiriman tetap berjalan. Meta tidak menganggap event tersebut sebagai konversi ",[45,398,62],{}," yang teratribusi.",[14,401,402,405,406,258,408,410,411,413,414,417],{},[18,403,404],{},"Solusi:"," buka ",[18,407,257],{},[18,409,261],{},", lalu pilih ",[18,412,281],{},". Jalankan ",[18,415,416],{},"Periksa koneksi",", lalu buat satu konversi baru.",[14,419,420,421,423,424,48,426,429,430,433,434,436,437,439,440,443,444,447,448,451,452,454,455,457,458,461],{},"Baris ",[18,422,369],{}," dengan status ",[37,425,360],{},[37,427,428],{},"failed"," dapat memenuhi syarat untuk ",[18,431,432],{},"Kirim Ulang sebagai Meta CTWA",". Baris ",[18,435,353],{}," dengan status akhir ",[37,438,428],{}," juga dapat memenuhi syarat. Baris yang masih ",[37,441,442],{},"queued",", ",[37,445,446],{},"sending",", atau ",[37,449,450],{},"retry"," tidak memenuhi syarat. Baris ",[18,453,353],{}," yang sudah ",[37,456,360],{}," memblokir duplikat. Baris ",[18,459,460],{},"Meta CAPI"," biasa tidak menawarkan pengiriman ulang CTWA.",[382,463,465],{"id":464},"waba-belum-ditautkan","\"WABA belum ditautkan\"",[14,467,468,469,471,472,272],{},"Nomor WhatsApp yang menerima lead belum terhubung ke Meta. Pilih ",[37,470,277],{}," pada Session yang sudah disimpan, lalu isi WABA ID pada modal CTWA. Ikuti ",[294,473,474],{"href":296},"panduan koneksi Meta CTWA",[382,476,478],{"id":477},"lead-dari-pancake-tidak-teratribusi","Lead dari Pancake tidak teratribusi",[14,480,481,482,484],{},"Adapter Pancake belum mengekstrak ",[37,483,39],{},". Jika Anda menjalankan iklan CTWA, gunakan partner yang didukung, atau hubungi tim kami.",[382,486,488],{"id":487},"pesan-tidak-menjadi-lead-sama-sekali","Pesan tidak menjadi lead sama sekali",[14,490,491,492,443,495,498],{},"Ini masalah koneksi partner, bukan CTWA. Lihat panduan partner terkait (mis. ",[294,493,160],{"href":494},"\u002Fdocs\u002Fpartner\u002Fqiscus",[294,496,171],{"href":497},"\u002Fdocs\u002Fpartner\u002Fkirimdev",").",[27,500,502],{"id":501},"langkah-selanjutnya","Langkah selanjutnya",[65,504,505,510,516,522],{},[68,506,507],{},[294,508,509],{"href":296},"Hubungkan Meta CTWA dengan Token App Meta",[68,511,512],{},[294,513,515],{"href":514},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-capi","Setup Meta CAPI",[68,517,518],{},[294,519,521],{"href":520},"\u002Fdocs\u002Fplatform-guides\u002Fmeta-emq","Optimasi EMQ Score",[68,523,524],{},[294,525,527],{"href":526},"\u002Fdocs\u002Fpartner","Integrasi Partner WhatsApp",{"title":529,"searchDepth":530,"depth":530,"links":531},"",2,[532,533,534,535,536,537,545],{"id":29,"depth":530,"text":30},{"id":112,"depth":530,"text":113},{"id":224,"depth":530,"text":225},{"id":248,"depth":530,"text":249},{"id":336,"depth":530,"text":337},{"id":379,"depth":530,"text":380,"children":538},[539,542,543,544],{"id":384,"depth":540,"text":541},3,"Konversi CTWA terkirim sebagai chat",{"id":464,"depth":540,"text":465},{"id":477,"depth":540,"text":478},{"id":487,"depth":540,"text":488},{"id":501,"depth":530,"text":502},"platform-guides",null,"Cara Konektor melacak konversi dari iklan Click-to-WhatsApp ke Meta Conversions API, partner yang didukung, dan cara menghubungkan WhatsApp Business Account agar atribusi berjalan.","md",{},5,"\u002Fdocs\u002Fplatform-guides\u002Fclick-to-whatsapp",{"title":554,"description":555,"keywords":556,"canonical":552},"Pelacakan Konversi Click-to-WhatsApp (CTWA) - Meta CAPI","Aktifkan atribusi konversi iklan Click-to-WhatsApp di Konektor. Hubungkan WhatsApp Business Account & dataset CTWA ke Meta Conversions API.",[557,39,558,62,559],"ctwa","click to whatsapp conversions api","meta capi whatsapp",{"loc":552,"lastmod":561},"2026-09-06","docs\u002Fplatform-guides\u002Fclick-to-whatsapp",[557,564,565,62,39,566],"click to whatsapp","meta capi","whatsapp",true,"4HT-zQNOblZBuEPBXspwxca6LMVVmsttzYP8Wkbha9Q"]