[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"docs-id-\u002Fdocs\u002Foffline-import":3},{"id":4,"title":5,"body":6,"category":663,"code_examples":664,"demos":664,"description":665,"extension":666,"meta":667,"navigation":664,"order":668,"path":669,"seo":670,"sitemap":679,"stem":681,"tags":682,"toc":687,"videos":664,"__hash__":688},"docs\u002Fdocs\u002Foffline-import.md","Integrasi Platform Iklan & Offline Data",{"type":7,"value":8,"toc":646},"minimark",[9,13,17,33,38,41,50,55,58,63,69,85,95,99,102,171,182,190,194,201,207,212,232,237,248,263,267,274,281,285,305,309,334,349,353,360,363,367,395,399,402,498,504,508,537,541,573,577,580,600,616,620,642],[10,11,5],"h1",{"id":12},"integrasi-platform-iklan-offline-data",[14,15,16],"p",{},"Memahami bagaimana Konektor menghubungkan iklan yang diklik pengguna dengan penjualan yang terjadi di bisnis Anda—baik itu di website, WhatsApp, maupun toko fisik.",[14,18,19,20,24,25,28,29,32],{},"Panduan ini menjelaskan konsep ",[21,22,23],"strong",{},"Click ID"," dan ",[21,26,27],{},"Customer Data Matching"," dengan bahasa yang mudah dipahami, serta cara menggunakan fitur ",[21,30,31],{},"Offline Import"," untuk melengkapi data tersebut.",[34,35,37],"h2",{"id":36},"bagaimana-pelacakan-iklan-bekerja","Bagaimana Pelacakan Iklan Bekerja?",[14,39,40],{},"Agar platform iklan (seperti Meta, Google, TikTok) tahu bahwa iklan mereka berhasil menghasilkan penjualan, perlu ada \"jembatan\" data antara bisnis Anda dan platform iklan.",[14,42,43,44,24,46,49],{},"Konektor menggunakan dua metode utama untuk membangun jembatan ini: ",[21,45,23],{},[21,47,48],{},"Data Pelanggan (User Details)",".",[51,52,54],"h3",{"id":53},"_1-konsep-click-id-identitas-klik","1. Konsep Click ID (Identitas Klik)",[14,56,57],{},"Bagian ini menjelaskan bagaimana sistem melacak satu klik unik dari iklan hingga terjadi pembelian.",[59,60,62],"h4",{"id":61},"penjelasan-sederhana-non-teknis","Penjelasan Sederhana (Non-Teknis)",[14,64,65,66,49],{},"Bayangkan ",[21,67,68],{},"Tiket Parkir",[70,71,72,76,79,82],"ol",{},[73,74,75],"li",{},"Saat Anda masuk gedung parkir (Pengguna klik iklan), Anda mendapat tiket unik.",[73,77,78],{},"Anda berbelanja di dalam gedung (Browsing di website).",[73,80,81],{},"Saat Anda keluar (Membayar\u002FKonversi), tiket itu discan.",[73,83,84],{},"Pengelola parkir tahu persis jam berapa Anda masuk dan berapa lama Anda di sana.",[14,86,87,88,90,91],{},"Di dunia digital, ",[21,89,23],{}," adalah tiket parkir tersebut. Saat pengguna mengklik iklan, mereka diberi \"kode unik\". Jika mereka membeli, Konektor mengirimkan kembali \"kode unik\" itu ke platform iklan, seolah berkata: ",[92,93,94],"em",{},"\"Hei, pemilik tiket nomor 12345 baru saja belanja Rp 500.000!\"",[59,96,98],{"id":97},"penjelasan-teknis","Penjelasan Teknis",[14,100,101],{},"Platform iklan menyisipkan parameter unik pada URL saat iklan diklik. Konektor menangkap, menyimpan, dan mengirimkan kembali parameter ini saat terjadi konversi melalui API (Server-Side Tracking).",[103,104,105,121],"table",{},[106,107,108],"thead",{},[109,110,111,115,118],"tr",{},[112,113,114],"th",{},"Platform",[112,116,117],{},"Nama Click ID",[112,119,120],{},"Contoh Parameter",[122,123,124,141,156],"tbody",{},[109,125,126,132,135],{},[127,128,129],"td",{},[21,130,131],{},"Google Ads",[127,133,134],{},"GCLID",[127,136,137],{},[138,139,140],"code",{},"?gclid=CjwKCAjw...",[109,142,143,148,151],{},[127,144,145],{},[21,146,147],{},"Meta (Facebook)",[127,149,150],{},"FBCLID",[127,152,153],{},[138,154,155],{},"?fbclid=IwAR0...",[109,157,158,163,166],{},[127,159,160],{},[21,161,162],{},"TikTok Ads",[127,164,165],{},"TTCLID",[127,167,168],{},[138,169,170],{},"?ttclid=E_123...",[172,173,175],"info",{"title":174},"Info Teknis",[14,176,177,178,181],{},"Click ID biasanya disimpan dalam ",[92,179,180],{},"first-party cookie"," selama 30-90 hari (tergantung platform), sehingga konversi tetap terlacak meski pembelian terjadi berhari-hari setelah klik iklan.",[14,183,184,185,49],{},"Pengaturan URL agar Click ID muncul otomatis dapat dipelajari di panduan ",[186,187,189],"a",{"href":188},"\u002Fdocs\u002Ftracking\u002Futm-parameters","UTM Parameters",[51,191,193],{"id":192},"_2-matching-kualitas-data-user","2. Matching Kualitas Data User",[14,195,196,197,200],{},"Terkadang Click ID hilang (misal: user ganti browser atau hapus cookie). Di sinilah ",[21,198,199],{},"Data Pelanggan"," berperan sebagai metode cadangan yang sangat kuat.",[14,202,203,204,49],{},"Konektor mengirimkan detail user yang telah diamankan (di-hash) untuk dicocokkan dengan database platform iklan. Semakin lengkap data, semakin tinggi ",[21,205,206],{},"Match Quality Score",[14,208,209],{},[21,210,211],{},"Data Prioritas Tinggi:",[213,214,215,224],"ul",{},[73,216,217,220,221],{},[21,218,219],{},"Email",": ",[138,222,223],{},"user@budi.com",[73,225,226,220,229],{},[21,227,228],{},"Phone",[138,230,231],{},"62812345678",[14,233,234],{},[21,235,236],{},"Data Pendukung:",[213,238,239,242,245],{},[73,240,241],{},"Nama Depan & Belakang",[73,243,244],{},"Kota, Provinsi, Kode Pos",[73,246,247],{},"IP Address & User Agent Browser",[249,250,252],"warning",{"title":251},"Keamanan Privasi (Hashing)",[14,253,254,255,258,259,262],{},"Konektor secara otomatis melakukan ",[21,256,257],{},"Hashing (SHA-256)"," pada data sensitif seperti Email dan No HP sebelum dikirim ke platform iklan (kecuali Google Enhanced Conversions yang meminta hashing spesifik). Ini berarti data mentah pelanggan Anda ",[21,260,261],{},"tidak pernah"," bisa dibaca oleh pihak ketiga, hanya bisa \"dicocokkan\".",[34,264,266],{"id":265},"cara-cerdas-auto-feedback-conversion","Cara Cerdas: Auto Feedback Conversion",[14,268,269,270,273],{},"Sebelum Anda memutuskan untuk melakukan import data secara manual (upload file), Konektor memiliki fitur ",[21,271,272],{},"Auto Feedback"," yang jauh lebih efisien.",[14,275,276,277,280],{},"Fitur ini memungkinkan Anda mengirimkan data konversi offline secara ",[21,278,279],{},"otomatis"," hanya dengan mengubah status lead di dashboard Konektor.",[51,282,284],{"id":283},"mengapa-auto-feedback-lebih-baik","Mengapa Auto Feedback Lebih Baik?",[213,286,287,293,299],{},[73,288,289,292],{},[21,290,291],{},"Real-time",": Konversi dikirim detik itu juga saat Anda mengubah status lead (misal dari \"Follow Up\" menjadi \"Closing\").",[73,294,295,298],{},[21,296,297],{},"Akurasi Tinggi",": Sistem otomatis menggunakan Click ID dan data user yang sudah terekam saat lead masuk pertama kali.",[73,300,301,304],{},[21,302,303],{},"Tanpa File CSV",": Tidak perlu repot rekap data Excel dan upload berulang-ulang.",[51,306,308],{"id":307},"cara-mengaktifkan","Cara Mengaktifkan:",[70,310,311,318,321,328,331],{},[73,312,313,314,317],{},"Buka menu ",[21,315,316],{},"Leads"," di dashboard Anda.",[73,319,320],{},"Klik pada lead yang berhasil closing.",[73,322,323,324,327],{},"Ubah statusnya (misal ke ",[138,325,326],{},"won"," \u002F Closing).",[73,329,330],{},"Popup konfirmasi nilai konversi akan muncul (jika diaktifkan).",[73,332,333],{},"Selesai! Data langsung dikirim ke Meta\u002FGoogle\u002FTikTok saat itu juga.",[335,336,338],"tip",{"title":337},"Rekomendasi Utama",[14,339,340,341,344,345,348],{},"Gunakan fitur ",[21,342,343],{},"Offline Import (CSV)"," di bawah ini HANYA jika Anda memiliki data historis lama atau data dari sistem POS luar yang belum terhubung ke Konektor. Untuk operasional harian, gunakan ",[21,346,347],{},"Auto Feedback Conversion"," lewat menu Leads.",[34,350,352],{"id":351},"fitur-offline-data-import-manual","Fitur Offline Data Import (Manual)",[14,354,355,356,359],{},"Jika Anda ",[21,357,358],{},"tidak bisa"," menggunakan Auto Feedback (misalnya karena data penjualan berasal dari kasir toko fisik yang belum terintegrasi), Anda tetap bisa menggunakan fitur Import CSV manual.",[14,361,362],{},"Fitur ini memungkinkan Anda mengunggah data penjualan manual ke Konektor untuk diteruskan ke Platform Iklan.",[51,364,366],{"id":365},"cara-kerja-offline-import","Cara Kerja Offline Import",[70,368,369,372,375],{},[73,370,371],{},"Anda punya data penjualan (Excel\u002FCSV) berisi Email\u002FNo HP pelanggan.",[73,373,374],{},"Anda upload file tersebut ke dashboard Konektor.",[73,376,377,378,381],{},"Konektor akan mencari: ",[92,379,380],{},"\"Apakah Email\u002FNo HP ini pernah mengunjungi website sebelumnya dan punya Click ID?\"",[213,382,383,389],{},[73,384,385,388],{},[21,386,387],{},"Jika Ya (Match)",": Konektor mengirimkan Konversi + Click ID + User Data (High Quality).",[73,390,391,394],{},[21,392,393],{},"Jika Tidak",": Konektor mengirimkan Konversi + User Data saja (untuk dicocokkan oleh platform iklan).",[51,396,398],{"id":397},"format-data-import","Format Data Import",[14,400,401],{},"Untuk menggunakan fitur ini, siapkan file CSV dengan format berikut:",[103,403,404,417],{},[106,405,406],{},[109,407,408,411,414],{},[112,409,410],{},"Column",[112,412,413],{},"Wajib?",[112,415,416],{},"Keterangan",[122,418,419,435,449,462,474,486],{},[109,420,421,426,432],{},[127,422,423],{},[138,424,425],{},"phone",[127,427,428,431],{},[21,429,430],{},"Yes","*",[127,433,434],{},"Format internasional (62812...). Wajib jika email kosong.",[109,436,437,442,446],{},[127,438,439],{},[138,440,441],{},"email",[127,443,444,431],{},[21,445,430],{},[127,447,448],{},"Email pelanggan. Wajib jika phone kosong.",[109,450,451,456,459],{},[127,452,453],{},[138,454,455],{},"value",[127,457,458],{},"No",[127,460,461],{},"Nilai transaksi (contoh: 150000).",[109,463,464,469,471],{},[127,465,466],{},[138,467,468],{},"currency",[127,470,458],{},[127,472,473],{},"Kode mata uang (IDR, USD). Default: IDR.",[109,475,476,481,483],{},[127,477,478],{},[138,479,480],{},"event_time",[127,482,430],{},[127,484,485],{},"Waktu kejadian (YYYY-MM-DD HH:mm:ss).",[109,487,488,493,495],{},[127,489,490],{},[138,491,492],{},"event_name",[127,494,458],{},[127,496,497],{},"Nama event (Purchase, Lead, dll). Default: Purchase.",[14,499,500,501],{},"* ",[92,502,503],{},"Minimal salah satu dari Phone atau Email harus ada.",[59,505,507],{"id":506},"contoh-csv","Contoh CSV",[509,510,515],"pre",{"className":511,"code":512,"language":513,"meta":514,"style":514},"language-csv shiki shiki-themes material-theme-lighter material-theme material-theme-palenight","phone,email,value,currency,event_time,event_name\n62812345678,budi@gmail.com,150000,IDR,2026-01-22 10:30:00,Purchase\n62898765432,,2500000,IDR,2026-01-22 14:15:00,Lead\n","csv","",[138,516,517,525,531],{"__ignoreMap":514},[518,519,522],"span",{"class":520,"line":521},"line",1,[518,523,524],{},"phone,email,value,currency,event_time,event_name\n",[518,526,528],{"class":520,"line":527},2,[518,529,530],{},"62812345678,budi@gmail.com,150000,IDR,2026-01-22 10:30:00,Purchase\n",[518,532,534],{"class":520,"line":533},3,[518,535,536],{},"62898765432,,2500000,IDR,2026-01-22 14:15:00,Lead\n",[51,538,540],{"id":539},"langkah-import-di-dashboard","Langkah Import di Dashboard",[70,542,543,552,558,561,566],{},[73,544,545,546,549,550,49],{},"Masuk ke menu ",[21,547,548],{},"Conversions"," > ",[21,551,31],{},[73,553,554,555,49],{},"Klik ",[21,556,557],{},"Upload CSV",[73,559,560],{},"Pilih file Anda dan lakukan mapping kolom jika nama kolom berbeda.",[73,562,554,563,49],{},[21,564,565],{},"Process",[73,567,568,569,572],{},"Cek status di ",[21,570,571],{},"Sync Logs"," untuk melihat apakah data berhasil dikirim ke Meta\u002FGoogle\u002FTikTok.",[34,574,576],{"id":575},"troubleshooting-matching","Troubleshooting Matching",[14,578,579],{},"Jika Anda melihat status \"Low Match Quality\" atau konversi tidak terhitung di platform iklan:",[70,581,582,588,594],{},[73,583,584,587],{},[21,585,586],{},"Cek Format No HP",": Pastikan selalu menggunakan kode negara (62, bukan 08).",[73,589,590,593],{},[21,591,592],{},"Kirim Secepatnya",": Platform iklan memprioritaskan data terbaru. Usahakan upload data transaksi maksimal 24-48 jam setelah kejadian.",[73,595,596,599],{},[21,597,598],{},"Lengkapi Data",": Jika memungkinkan, selalu sertakan Email DAN No HP bersamaan untuk akurasi tertinggi.",[335,601,603],{"title":602},"Otomatisasi",[14,604,605,606,610,611,615],{},"Sering melakukan import manual? Pertimbangkan menggunakan ",[186,607,609],{"href":608},"\u002Fdocs\u002Fapi\u002Foverview","API Integration"," atau ",[186,612,614],{"href":613},"\u002Fdocs\u002Fapi\u002Fwebhooks","Webhooks"," untuk mengirim data offline secara otomatis dari sistem POS atau CRM Anda.",[34,617,619],{"id":618},"langkah-selanjutnya","Langkah Selanjutnya",[213,621,622,628,635],{},[73,623,624,627],{},[186,625,626],{"href":188},"Setup UTM Parameters"," agar Click ID tertangkap sempurna.",[73,629,630,634],{},[186,631,633],{"href":632},"\u002Fdocs\u002Fconversions","Lihat Dashboard Konversi"," untuk memantau hasil pengiriman data.",[73,636,637,641],{},[186,638,640],{"href":639},"\u002Fdocs\u002Fpixel-deduplication","Panduan Deduplikasi"," untuk memahami cara mencegah data ganda.",[643,644,645],"style",{},"html .light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: var(--shiki-light-text-decoration);}html.light .shiki span {color: var(--shiki-light);background: var(--shiki-light-bg);font-style: var(--shiki-light-font-style);font-weight: var(--shiki-light-font-weight);text-decoration: var(--shiki-light-text-decoration);}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}",{"title":514,"searchDepth":527,"depth":527,"links":647},[648,652,656,661,662],{"id":36,"depth":527,"text":37,"children":649},[650,651],{"id":53,"depth":533,"text":54},{"id":192,"depth":533,"text":193},{"id":265,"depth":527,"text":266,"children":653},[654,655],{"id":283,"depth":533,"text":284},{"id":307,"depth":533,"text":308},{"id":351,"depth":527,"text":352,"children":657},[658,659,660],{"id":365,"depth":533,"text":366},{"id":397,"depth":533,"text":398},{"id":539,"depth":533,"text":540},{"id":575,"depth":527,"text":576},{"id":618,"depth":527,"text":619},"features",null,"Cara kerja pelacakan iklan, Click ID, dan data user (Customer Data) untuk meningkatkan akurasi konversi di Meta, Google, dan TikTok.","md",{},4,"\u002Fdocs\u002Foffline-import",{"keywords":671,"canonical":669,"title":5,"description":665},[672,673,674,675,676,677,678],"offline conversion","click id","gclid","fbclid","customer matching","ad attribution","data import",{"loc":669,"lastmod":680},"2026-01-24","docs\u002Foffline-import",[683,684,685,686],"offline-data","click-id","attribution","customer-match",true,"dlKDddrO9nZbqHrN2NiP65nh4A7B2WIqOoCFeoYfA-A"]